Effective Blogging for Business

Source: http://en.wiktionary.org/wiki/blog

Blog- Shorted from WEB LOG

NounSingular-blogPlural-blogs

blog (plural blogs)(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.

Who is Currently Blogging?

What are you blogging about?

Are you excited about it?

What blogs do you read?

Personal or business?

Why Blog for your Business?Blogs are a great source of

fresh content. Rank highly in search engines.

Opportunity to share your expertise with a larger

audience.

Inexpensive and easy to post and edit content.

Gain loyalty and receive more traffic=more leads

Push vs. Pull

From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?

• Email - Push• WWW - Pull• IM - Push• Search engines - Pull• Text message - Push• Blogging - Pull • Social media - Pull

Key: Opt - In

How Blogging for Business Works.

Create Awesome Content

Optimize your Posts(SEO!)

Network and Syndicate

Leverage Social Media

How to Create Awesome Content

Provide Value

Be unique

Know your business

Proofread

Awesome/Popular Content Ideas

Make Lists

Video and Rich Media

Live Blogging! (from events)

Create Controversy

Blog Post Worksheet HEADLINE (120 CHARACTERS OR LESS):________________________________________________________

1 MAIN POINT:________________________________________________________

SECONDARY POINTS (IF APPLICABLE):________________________________________________________

SEARCH TERM OR KEY WORDS (INCLUDE IN HEADLINE, 1-2 SUBHEADS, AND IN BODY):_______________________________________________________

SUBHEADLINES OR SECTION HEADINGS (1 – 3 SENTENCES): (To break up long passages and draw readers eyes down the page)________________________________________________________

PHOTO/OTHER ART (LINK TO SOURCE AT BOTTOM OF POST):(TO IMPROVE THE READABILITY, POPULARITY, AND ENJOYMENT OF YOUR POSTS)________________________________________________________

RESOURCES/LINKS: (other blogs, related blog posts, news articles, etc.)________________________________________________________

CALL TO ACTION/QUESTIONS FOR COMMENTS:________________________________________________________

Optimizing your Posts for SEO

•Write unique titles, URLs and descriptions

•Use a web of related key phrases to expand your reach

•Always allow comments

Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.

SEO Anatomy of a Blog

Promote your Blog•Add-this (button links to social bookmarking sites)

•Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.

•Add to blog directories. http://www.toprankblog.com/rss-blog-directories/

•RSS

Social Bookmarking Sites

Leveraging Social Media•Make connections

•Syndicate content•Generate website traffic•Engage users/community•Position yourself as an

expert•Improve search engine

ranking

Result:•Find new customers!

How to Promote your Blog through Social Media

Recap:Create Awesome

Content

Optimize your Posts(SEO!)

Network and Syndicate

Leverage Social Media

And what will you get????

More Traffic and Leads!

QUESTIONS?????