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are confidential and restricted © log2 oHG HOLGER STUMM www.log sdn Community Day Bonn Living Enterprise – following the information value lines The future of learning and communication of individuals and enterprise PART 1

Living Enterprise The Information Behind Information

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This is my presentation from the SAP INSIDE TRACK Community Day in Bonn 2010. The idea for this presentation is to look at the theory and the adaption of information management and Web 2.0 anticipation in modern enterprises. It also look at the Implementation of Web 2.0 philosophies into the SAP Netweaver Product Line.

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Page 1: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sdn Community Day Bonn

Living Enterprise – following the information value lines

The future of learning and communication of individuals and enterprise

PART 1

Page 2: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP and beyond Web 2.0

o The Learning of Things

o First Projects

Page 3: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

From Song Line to Information Lines

o Bruce Chatwin was following the Aborigines Path across

Australia on his famous journey across the invisible world

of songlineso It is a world behind the world

We will follow the invisible information lines in an

enterprise

- information behind

information

Page 4: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Page 5: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP and beyond Web 2.0

o The Learning of Things

o First Projects

Page 6: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Web 2.0 : the original charts

2

Page 7: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Web 2.0 : The original slide

2

Page 8: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Keywords of Web 2.0 (Tag Cloud)

2

Page 9: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP and beyond Web 2.0

o The Learning of Things

o First Projects

Page 10: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

What is information

o Information is the amount of improbabilty or uncertainty

of the event occurence

o The most fundamental results of this theory are

Shannon's source coding theorem, which calculates

information value as result of the uncertainty of an event

is given by its entropy; (degree of chaos)

Page 11: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Information is the sequence of improbabilty – Markov Chain

o A discrete random process means a system which can be in various states, and which changes randomly in discrete steps.

o It can be helpful to think of the system as evolving once a minute, although strictly speaking the "step" may have nothing to do with time.

Page 12: Living Enterprise The Information Behind Information

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Information Modells in Cybernetics

o Extract essential information out of chaos systems

o Information itself has a value

o The relation between information objects has a value

Page 13: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Ergodicity

o An ensemble (objective properties of an ensemble of

objects)

o Example: Best place in towno Look at statistical snapshot at a given point in time

o Follow one to his visited places

o If both are the same, the ensemble is ergodic,

o Crowd behaviour, crowd dynamics

(newspaper, group of people)

(Topic thanks to Marilyn Pratt)

The importance of ergodicity becomes

manifest when you think about how we all infer various things, how we draw some conclusion about something while having information about something else.

Page 14: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP and beyond Web 2.0

o The Learning of Things

o First Projects

Page 15: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

SAP and Web 2.0

Page 16: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Blogs and Information

o The way how we informo Authorizing

o Syndication

o Commenting / Interaction

o The way how we structure and think newso Read and Trust

o Authentic and in-Time

o „Famous“ information – charted informationo Trusted sources

o relied ressources

Page 17: Living Enterprise The Information Behind Information

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Wiki

o If there was ever such a thing as swarm intelligence, flies

(or Tyrannids) would have taken over earth

o It is – from an social engineering standpoint – a dynamic

system that will maybe reach homeostasiso (maybe is never good for deterministic models like

corporations)

o From an enterprise standpoint, it lacks a management

model o - Pre-Stage of Enterprise Dictionary (Documents)

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Learning

Page 19: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

o end of part 1

next part follows…

Page 20: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sdn Community Day Bonn

Living Enterprise – following the information value lines

The future of learning and communication of individuals and enterprise

PART 2

Page 21: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP beyond Web 2.0

o The Learning of Things

o First Projects

Page 22: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

The new way we learn

DO IT in projects is crown

Teaching and Classroom

adds social interaction

Video is multi-Dimensional

o Audio adds another dimension

Text reaches only one sense

Page 23: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Think!, Innovate

find connect innovate reflect

TREXGoogleEnterpriseSearch

FacebookLinkedInOpenBC

Inside your Enterprise

„a brand called you“

People ValueManagement

permanent change

<ctrl alt delete> on everything

ratecorrectextend

link information

enrichinformation

Page 24: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Living Enterprise – the sdn way

o Mark Yolton, sdn: o That's why a big 2010 focus for us is not just on growing

membership, but on growing active membership. A typical distribution for social participation is described in the 90-9-1 principle, which says 1% of users typically create the majority of the content (like the Active Contributors on SCN), 9% edit or add to existing content, and 90% consume content. The distribution for SCN looks more like 96% consumers, 4% editors, and 0.1% creators; so there's definitely potential to move more consumers to editors (asking/answering questions in forums, adding to wikis, etc.) and then to creators (writing blogs or articles, creating podcasts and eLearnings, etc.)

o We're just getting started with the updated homepage,

user guide, and video…………………………………………..

get active.

Page 25: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Living Enterprise – New Questions

o Now they are reaching critical mass. Some online

enterprise communities have millions of users. It has

become time for social media workgroups to get 

integrated back into the enterprise organization, where it

will have to conform to enterprise practices and

systems , just like HR, ot IT or marketing.

o Inside many companies today, there is heated debate as

to where social media belongs in the organization.

Whoever runs SM will shape SM. If it is marketing, than

marketing social media may flourish at the expense of

recruiting, or IT.o Global Neighbourhoods Shel Israel

Page 26: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

sequence

o Essence of informationo Information Value Lines

o Information Shadows

o History of Web 2.0

o Mathematical Definition of Informationo Shannon

o Markow Chains

o Ergodicity

o SAP and Web 2.0

o Living Enterpriseo SAP and beyond Web 2.0

o First Projects

Page 27: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

What can be first projects

o Make community building part of IT

o Decentralize: Have a lot of „Chief Community Officer“ o Every employee that liks to communicate

o Make a user-centric, specific SAP Portal Homepageo „On your way home

o Weather

o Traffic

o My first day (Reference to Axel Krausen post at sdn) o Guide people through workflows by meanings of new media

Page 28: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Another example: Potential Project: „I do have a question“

o Q&A in Portal

o Interactive build up of knowledge

o Who knows What

o Who can answer

o Collect all necessary information

o Integration in knowledge management

2

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all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Easy Technology, already there

o Portal KM

o Portal Web Page Composer /Video /Twitter Integration

o Web Dynpro ABAP

o Blog Integrationo Movable Type

o Content Management Systemo RedDot

o MyFirstSpirit

Page 30: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

New mediao Podcasts

o Audioo Reports

o Short Versions

o Memos

o Conferences

o Videoo News

o Products

o Announcements

o Speaks and Presentations

o E-learning

o Streamo Conferences

o Seminaires

Start with 1% champions

Page 31: Living Enterprise The Information Behind Information

all information are confidential and restricted © log2 oHG HOLGER STUMM www.log2.de

Social networking

o Xing

o Facebook

o LinkedIn

o Better:

o In your own

corporate network

o „Federated social

networks “

2

Page 32: Living Enterprise The Information Behind Information

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And where is everything?

o „Location based

Service“

via WSDL

Web Service

o Augmented Realityo new trend in the

very beginning

Page 33: Living Enterprise The Information Behind Information

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Summary

o "If we are going to solve the world’s most pressing

problems, we must put the power of the Web to work –

its technologies, its business models, and perhaps most

importantly, its philosophies of openness, collective

intelligence, and transparency. And to do that, we must

take the Web to another level. We can’t afford

incremental evolution anymore." Tim O’Reilly

o I hope that from an SAP perspective that translates into

adoption of open standards and sustainability products

that support all of those "powers" and that as an enabler

and exemplar we help our customers enable those

powers as well. Marilyn Prat (Community Management sdn)

Page 34: Living Enterprise The Information Behind Information

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whoami

o Holger Stummo 20 Jahre ++ SAP experience

o R/2, Logistics, ABAP

o 6 Jahre USA, Silicon Valleyo R/3 Initial/Full First Implementations, Coca Cola Enterprise

o World wide Projects

o SAP AG Walldorf

o Since 2001 Founder and Principalo Internet B2B

o Netweavero Portal, PI, Basis, Workflow, WD ABAP Programming

o eLearningo HCM, Content, Video, Producer