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content driven performanceMaking ads perform better for theadvertiser by making them more
useful to the customer.
20+ Billion Ads served with efficiency, performance and scale
Company Overview
www.linkstorm.net
Linkstorm is a turnkey digital advertising delivery platform for brands to engage consumers through online display ads and targeted content delivery. We combine exclusive and proprietary patented banner ad units and serving technology that enables brands to engage through standard media placements anywhere on the web or mobile. We work seamlessly with brands, creative agencies, media agencies, ad networks, and ad exchanges to create consumer brand engagment. All our Units are built to strict IAB guidelines and we are certified across multiple RTB’s, DSP’s and publisher sites.
Proven Performance AcrossMultiple B2C & B2B Verticals
What is Linkstorm
CLICK HERE FOR LIVE DEMO
Our menu architecture overlays any kind of banner unit while engagement drives users towards conversionable events
Advertisers
Increase revenue of existing inventory with a better performing ad unit. Certification is easy.
Publishers
Increase qualified leads and gain valuable insights on your customers. Direct Response our specialty.
AgenciesDeliver performance to your clients via strategy integration, product delivery and marketing solution.
www.linkstorm.net
We are a Navigation Menu that quickly and easily overlays any existing ad format and lets the customer decide where they want to go…Increased, qualified click-through and conversion rates via higher engagements and deeper customer insights. Instant, universal updates that works across all platforms, networks, and RTB Ad Networks as well mobile and tablet environments.
More than an Expandable
www.linkstorm.netCLICK HERE FOR LIVE DEMO.
RTB Enabled & FocusedCertified by DSPs Turn, MediaMath,
AppNexus on the demand side as well as Google AdX, Yahoo, Right, Xaxis, Pubmatic, Casale
Media, IPG/Cadreon, Omnicom/Accuen. Direct Response Advertising, User Acquisition,
AdTraffic Generation, AdServing, Content Linking
We Drive High Performance Marketing
Linkstorm Value
CLICK HERE FOR LIVE DEMOwww.linkstorm.net
• More click-throughs• More conversions• More Leadgen• Detailed insights & data • Universal updating• Delivery Optimization• Contextual Targeting• Premium Inventory Unit
The company’s patented IP and delivery system significantly improves a brand’s ability to leverage/engage users with relevant display ads, content delivery and social streams.
Engagement Driven
CLICK HERE FOR LIVE DEMOwww.linkstorm.net
Linkstorm vs Other Rich Media
MRM asked DoubleClick to “copy” a Linkstorm Chevy ad
DoubleClick produced an expandable with all the same links, but all in a single expanded footprint. (Our Technology enables a consumer feels like they’re progressing down a path of their own choosing.)
Linkstorm outperformed DoubleClick 8-to-1 at the first level of choices (the various car models), with 32% of all clicks being on a specific car model vs. 4% for DC
Linkstorm outperformed DoubleClick 25-to-1 at the second level of choices (model-specific links to Fuel Efficiency, Safety Record, Warranty Info, Locate a Dealer, etc.), with 25% of the clicks vs 1.3% for DC
Overall, 80% of all Linkstorm clicks were clicks on the menu itself – i.e., the deeper, more self-qualified, better-converting clicks – versus 5% for DoubleClick.
Shootout vs DoubleClick Rich Media
www.linkstorm.net
Linkstorm vs non-Linkstorm – rigorous A/B tests
(same websites, same placements on page, same times of day)
CLI
CK
-TH
RO
UG
H R
ATE
DIF
FER
ENTI
AL
500%358%
214%
525%
268%
339%
192%
NON-LINKSTORM
Proof that Linkstorm Works
We convey our innovation and transform it seamlessly into brand engagements. Our Units perform exponentially better with more value to the advertiser, brand and marketer by making them more useful to the consumer.
www.linkstorm.netLet us show you how
How to Drive Engagements
Strategy AdServingAnalyticsReal-Time Optimization
www.linkstorm.net
We are an integrated solution
Set Target Audience & Objective
Deliver Ad Impressions
Create Ads and Audience Models
Track Actions & Optimize in flight
Optimizable Conversion EventsAnalytic Insights & RT Reporting
Launch campaign ads & optimize delivery to improve the incremental lifts. Akamai on our backend.
Campaign-specific audience models and data-driven designer segments based on each clients/brands goals.
Adapt models to focus on user segments with highest lift regarding contextual strategy. Video, direct response and leadgen.
Track and analyze user’s actions and engagment via the ad unit. Real-time performance tracking with efficiency and scale.
Launch campaign ads & optimize delivery to improve the incremental lift in desired metrics in real-time.
Define consumer types, creative assets and campaign objectives. Build Strategy around both performance and engagement.
We are all about PerformanceMore Than Rich Media
www.linkstorm.net
Seamless IntegrationWe work seamlessly with brands, media agencies, AdNetworks and AdXchanges to create and deliver both consumer and enterprise brand engagement. All our units are built to strict IAB guidelines and are certified across multiple RTB’s, DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals.
PublishersAdNetworks
Verticals
Brands AgenciesMarketers
Ad DistributionDigital Strategy
From Strategy to AdServing
www.linkstorm.net
Smart Automation
A Simple Rollover Activates the Menu and Our Engine
Standard IAB Expandable Ad Unit
CLICK HERE FOR LIVE EXAMPLE
Universal Updating
www.linkstorm.net
Our Multi-linking URLsDrive Users Deep Into the Site
www.linkstorm.net
Microsite FunctionalityIn an IAB Compliant Unit
www.linkstorm.net
Drive Users Directly into the Social Grid while Interacting Directly with your Fan Base
CLICK HERE FOR LIVE DEMO
Film & Television
• Product Release : May 2013 1st Live Campaign/10m+ imp• Music Lifestyle Focused. Engagment/Subscription Vehicle.• Multi-Tiered CPA > PPC> PPL> Pay per Signup
Qello/App Unit
www.linkstorm.netCLICKCLICKCLICKCLICK
• Product Release : June 2013 1st Live Campaign/10m+ imp. • 5 more units in production cue. Conversion Driven, High CPM• Music Lifestyle Focused. Engagment Vehicle. Premium Ad Unit.
AdSmash/Lifestyle
CLICK HERE FOR LIVE DEMO
Consumer/RetailDrive Customers Directly to the Checkout Counter
CLICK HERE FOR LIVE DEMOThis unit highlights Linkstorm's e-commerce transaction capabilities. Upon rollover, Father's Day shoppers browse from a selection of digital cameras and are able to make a secure purchase all within the Linkstorm Banner.
www.linkstorm.net
Financial ServicesPromote Multiple Products in a Single Ad Unit
www.linkstorm.net
Using a Linkstorm menu, E TRADE is able to promote multiple products (Trading, Banking, Mobile pro) to prospective clients in a single creative. After selecting a product of interest, a secondary menu allows clients to link directly to the offer of their choice.
CLICK HERE FOR LIVE DEMO
Pharmaceutical
www.linkstorm.net
Effective Marketing with ISI Compliance Built in.Delivery thru static or scrolling source on Banner.
.Actos uses a Linkstorm menu to educate diabetics on how to achieve a healthier lifestyle, and provide tools and links to do so (i.e. BMI calculator, exercise guide, etc.). Additionally, the menu surfaces Actos product information and includes a link to capture user registrations.
CLICK HERE FOR LIVE DEMO
www.linkstorm.net
Universal Updating on the FlyTravel & Hospitality
CLICK HERE FOR LIVE DEMOWith the ability to optimize and swap out banners on the fly, Expedia uses Linkstorm to surface continuously changing offers by destination city and drive west coast users to geo-targeted landing pages.
www.linkstorm.net
Drive Targeted Users to Brand OffersTelecom/Mobile
CLICK HERE FOR LIVE DEMOA banner "rollover" surfaces 5 no annual contract phones eligible for the "Unlimited Nights and Weekends" offer. Selecting the phone of their choice, a secondary menu displays a large image of the phone and allows users to link directly to details, payment plans, and offers.
Click on the below images in slide showin Action
www.linkstorm.net
Frequently Asked Questions
What analytics are available?Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interact with their banner ads. Click here to learn more about our unique analytics platform. Note that the combination of Linkstorm's actionable reporting, and the fact that Linkstorm menus can be centrally updated on the fly without re-mastering and re-serving the ad, implies a quantum leap in performance and tuning.
What is involved in setting up a Linkstorm ad?Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketing strategy into action this quickly! Linkstorm menus can be constructed in direct correlation to your marketing goals. For example, you can organize the navigation paths according to customer segmentation, stages of the purchase cycle, or your own product categories. You can either tell Linkstorm what the menu should be and we'll implement it, or to make it even easier to get started, we'll often draft a first cut of a menu that you can react to. After a couple of review passes, you're done. Then we (or you) design banners with appropriate call-to-action to entice your customers to engage with the menus — and we're ready to go.For a high-level view of our complete 4-step process, click here.If you are a Publisher, click here to learn about our publisher certification
Do Linkstorm ads perform better than other ad formats?Yes. We have many case studies that demonstrate the performance benefits of Linkstorm. See a sampling in our Client Results section.
www.linkstorm.net
Is there more to Linkstorm than a new ad display technology?Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to the destinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multiple deep links via menus untethered by the size constraints of the underlying creative. The result is improved brand experience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner.Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page.
Frequently Asked Questions
www.linkstorm.net
Can Linkstorm Ads be served and tracked through a 3rd party Ad Server?Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart (DFA), Falk, etc. — or we can serve them directly. All your traditional performance metrics are available in both cases, and Linkstorm can provide additional reporting on metrics that are proprietary to our platform. Click Here to learn more about our our Ad Serving and Publisher Network Certifications.
Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets. Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamic experiences via banners of any size, even text links. If you already have a rich media asset, such as an expanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, and other destinations that truly meet the needs of your customers and drive click-throughs and conversions.
Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts its position to always display within the visible area of the browser. The menu is unfurled by rolling over a banner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allow customers of all browser and screen sizes to experience the expanded content as intended, in-view, and without risk of being partially obscured by browser edges. For publishers, this is an effective use of real estate as it can be integrated into any page layout, even if intended for non-expanding banners. A further benefit to publishers is that no matter how deeply a user clicks into the advertiser's site via the Linkstorm menu, the user is always just one click back to the publisher's page.
Frequently Asked Questions
www.linkstorm.net
Additional FeaturesModular Flexibility Creates
Options to Drive PerformanceData Feeds: Dynamically populate to reflect latest news, studies, and competitive comparisons
of brand and competition.
Direct Downloads: Distribute whitepapers, software trials, video, coupons, podcasts and more.
Forms & Data Transfer: Boost lead generation via direct response form built into the banner and direct customers to geographic-specific landing pages.
Microsite Functionality: Replicate and distribute site navigation across publishers and platforms.
Standard Video: A medium or large rectangular video display unit with a single link to your offering.
In Menu Video Catalogue: Enable users to select from multiple videos directly from a Linkstorm menu.
Video Menu Footer: Create an immersive experience with a menu that allows users to explore content while viewing video.
www.linkstorm.net
Extensive Patent Portfolio
www.linkstorm.net
Core concept: A multi-linking navigation tool… that can be distributed anywhere on the Internet… yet remains under central control, thus permitting universal updating in real-time.
Linkstorm owns the concept of advertising with navigation menus. Besides the patent protection, nobody else is doing this because it’s also very difficult technologically.
Patent coverage extends to many businesses beyond Advertising: Publishing, Social Media, Paid Search, Video, Music, Digital Rights Management including Peer-to-Peer & E-Commerce, Security/Authentication, Electronic Medical Records, Personal Identity Management and Affiliate Marketing.
9 Patents approved to date 30+ additional patents in pipeline
Global DistributionLinkstorm is certified to deliver ads across 85%+ of the Web. 500+ Major Publisher Sites, 25+ Ad Networks/Exchanges, and all three Major Portals in 24 Countries.*
Linkstorm is Globally Certified
*We spent the last 4 years getting there.www.linkstorm.net
Client Portfolio
Case Study (Education)
Results: • CTR was well above the historical client averages.• Almost half of users clicked selected a targeted Linkstorm menu option. More users
wanted to know about graduate degree programs than the client had expected. • After unfurling and viewing the Linkstorm menu, users were 7X as likely to take action.
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
One of the nation's largest exclusive online facilitators of degree and certificate programs overlaid a Linkstorm navigation menu onto their existing 728x90 banner The campaign was designed to determine the incremental value that Linkstorm provides and learn more about how users interact with the online universities offerings. The campaign was designed to determine the incremental value that Linkstorm Provides and learn more how users interact with Online University offerings. The campaign was run on the Collective Media Network.
Case Study (Financial)
Results: • CTR exceeded 50% Increase.• Half of users who decided to click selected a targeted Linkstorm menu option. • Users selected Savings topics over Checking topics by better than 3.5-to-1 margin.• 25% of users who viewed the unit, engaged with the Linkstorm Menu.
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
A financial services company overlaid a Linkstorm cascading navigation menu onto a 728x90 banner enabling users to select between two core product offerings: a savings account and a checking account. In addition, the menu included a link that delivered users to a branded YouTube page. The campaign was run on Yahoo!, CNN Money, Kiplinger's, and Bankrate. The Campaign was designed to Increase CTR by 50%, increase conversions and deliver users to an otherwise hard to find content pages.
Case Study (Technology)
CLICK HERE FOR PILOT DETAILS
www.linkstorm.net
Results: • In A/B test, achieved 2x CTR vs Standard banner. CTR increase by 100%.• Users who engaged with the Linkstorm menu were 10x more likely to take action and click than
those who did not unfurl the menu.• Achieved top goal of users downloading presentation directly from Linkstorm menu.
A leading supplier of networking equipment and network management used a Linkstorm cascading navigation menu to educate consumers about a specific consumer product. Users were able to download presentations, review product guidelines, link directly to landing pages where they could view videos, listen to podcasts, and sign-up for more information. The campaign was designed to increase CTR by 50%, educate consumers and deliver users to otherwise hard to find content pages. Download Product Presentation direct from menu.
Thank You
David SidmanCEO/[email protected]
Bryan FeinbergCIO/Partnerships+1-551-574-2169 [email protected]
We are Partnership Driven. Let’s Talk.
www.linkstorm.net
