Leveraging WiFi to OptimizeRevenue Potential

What began as a mobile device era has mushroomed into mobile device fanaticism. Customers want mobile devices, they want them to be online—at all times—and they want WiFi to get them there. Demand for guaranteed-access WiFi has grown, but are industries leveraging that demand for their best benefit?

Era of Mobile Device Fanatics

WiFi: The Untapped Resource

Small Upgrades Big Impact

One Choice Multiple Benefits

Choosing the Right Connection

Industries Best Positioned to Leverage WiFi

Choosing the Right WiFi Provider

“Smartphones have becomethe de facto method by whichmost of the world consumesthe Internet.”

–Ruckus Wireless

40%

43%

40% of hotspot connectionsare through iPhones.

Smartphone users want WiFi:43% of users prefer WiFi to avoid

breaching contractual data allowances.

By 2016, sales of smart, connected devices (PCs, tablets, smartphones)are expected to reach 1.84 billion—an annual growth rate of 15%.

–Satyanarayana Parimi,TWC Group

VP, Product Management

A recent TWCBC survey found this:

80% 43%

80% of businesses rate free WiFias a prime way to attract new customers.

Only 43% of businesses currently offerfree WiFi.

Business owners see tangible benefitswhen they upgrade:

And tangible drawbackswhen they don’t:

“The survey reveals that the top ‘must have’ services for small business are fast, reliable

Internet access; clear, reliable phone service; and reliable WiFi service at their business location.”

WiFi offersmore than enough

spectrum.

WiFi makeslarge deployments

happen.

WiFi is reliable.

WiFi adaptive antennatechnology limits

connection interference.

Owners have morecontrol over

WiFi deployment,which means less

congestion on networks.

WiFi is fast.And getting faster.

Self-optimizing networktechnologies enable

massively scalable WiFinetworks to be rolled

out quickly.

Wi-Fi has accessto upwards of 600 MHz

in many areas—greatly exceeding the

licensed spectrum thata mobile operator has.

–Ruckus Wireless

“Reliable wireless connectivity is essential in any deployment because if you can’t get

connected and stay connected, nothing else really matters.”

Sources:http://www.businessweek.com/articles/2014-02-13/whos-winning-the-smartphone-wars

http://www.timewarnercable.com/services/internet/broadband-internet-access/options/twc-wifi-hotspot.html

http://business.timewarnercable.com/support/search.html?search-q=wi-fi

http://online.wsj.com/article/PR-CO-20140512-905964.html

http://www.cable.co.uk/research/wi-fi-where-are-we-now/

http://www.cedmagazine.com/news/2014/05/twcbc-survey-small-businesses-want-wi-fi

http://a030f85c1e25003d7609-b98377aee968aad08453374eb1df3398.r40.cf2.rackcdn.com/wp/wp-business-case-for-mso-wifi-deployments.pdf

http://business.timewarnercable.com/resource-center/news/articles/should-you-offer-wifi-to-your-customers.html

An infographic presented byBusiness.twc.com/partner

The optimal WiFi partner for your business will allow businesses to focus onwork and on customers while ensuring that technology is up-to-date, reliable,and functioning at optimal levels. Choose a WiFi partner whose reputationprecedes them.

WiFi allows for effectiveairport management:

WiFi makes the job easierfor public transit operators:

Hospitality

PublicTransportation

Travel/Airline

Health Care Retail

of customers identifyfree WiFi as a “must”

when choosingaccommodations

The average guest checksin with 2.5 wireless

devices

WiFi streamlineshotel efficiency—down to

improved staff servicedelivery times

WiFi improves patientcare: Patient health can

be more closelymonitored—and patients

can alert health careprofessionals aboutproblems promptly

Wireless monitoring inheart failure patients can

reduce the need forhospital admissions

by 39%

Wearable devices areexpected to rise to

more than 294 millionby 2015

WiFi-enabledtelemedicine allows fortreatment of patients in

isolated communities

WiFi allows for moreefficient devices like

infusion pumpsand sensors

Provides them withreal-time passenger

information

Offers updatedtraffic data

Improvesscheduling and

dispatching

Real-time crowd control

Location-based servicesfor hurried travelers

20152015

more than294 million

WiFi allows retailers todo the following:

Analyze customershopping patterns and

behavior, and marketingand merchandising

effectiveness

Provide indoorlocation-finding for

products and amenities

Act as a digital concierge

From elementaryto high school to

higher education,the education industry’s

benefits from WiFi include:

Education

More effective deliveryof online courses

Guaranteed onlineaccess in schools to

facilitate learningoutcomes

Assistance duringemergency situations

2010

1 Billion

2 Billion

1.5 Billion

2015

Hardware manufacturers are

launching the next genof WiFi: wireless

routers supporting 802.11ac.

New routers allow for more channel bonding,

projected to result in increases of 117%and 333% over theprevious standard

speeds.

Scientists at the Tokyo Institute of

Technology recently succeeded in breaking the record for wireless

rates, transmitting data at 20 times the speed of the current best WiFi standard.

“As WiFi continues to rise inpopularity, there is a bigopportunity for small businesses to offer it to increase customer satisfaction and help grow their business.”

–Wall Street Journal

Benefits of WiFi are plentiful:

Retain customers

Increase customer satisfaction

Attract new customers

Allow for further engagement with current customers

Enable indoor location-based services

Allow for tailoring of customer experience

Increase customer reach

Improve revenue

Increase competitive advantage

Increase employee productivity

Boost tourism opportunities

73%say they have easier and quicker

access to information.

33%of businesses say they have been

negatively affected by their

use of outdated technology.

Customers say they would

choose to frequent a business

with the most updated

technology—over one that

hasn’t upgraded.

say they have increased

customer satisfaction.

57%

In a battle over what type of connection is best—mobile data coverage or WiFi— WiFi takes the medal.

Why?