Leveraging Enterprise 2.0 TechnologiesKevin McLoughlinMartin Amm

Obligatory Context Setting

applied experience in loyalty marketing

Established 1992 Established 2008 Established 1990 Established 1984 Established 2008 Established 1981 (as COLLOQUY Consulting)

The Big 5

How Much Cash?

How Many People?

How Long Did It Take?

What Did We Build?

Did It Work?

Lessons Learned …

1Getting Heads Nodding

Senior Leadership Support

Security

Culture Shock

2Choosing the Solution

3It’s Launched … Now What?

“If You Build It …”

Questions

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