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Leveraging Collaboration for Innovation
Jan 2015SharePoint Saturday | Denver, CO
Technology is being used to disrupt and reinvent entire Markets, Products and Services in ways never thought of years prior.
• Social-ability of Technology (ie; Tribes)• Access-ability of Technology (ie; Mobile)• Use-ability of Technology (ie; Persona)• Extend-ability of Technology (ie; Cloud)• Connect-ability of Technology (ie; Internet of Things)
Executive Surveys
CEO’s …~90% site INNOVATION led growthas a top strategic priority
Sources: BCG, Forbes4
90%
Executive Surveys
CIO’s …66% see COLLABORATION as key to driving INNOVATION
5
66%
Innovation Roadblocks
6
Myopic
Leadership
• Vision• Strategies• Priorities• Silos• Staff• Funding• Incentives• Time• Measurements• Failure• Framework• Centralized Control• Infrastructure• Pride• Support• Culture
Barriers to Innovation
7
Connected Vehicles
8
Connected Appliances
9
Connected Businesses
10
Collaboration & Innovation 11
Satya NadellaCEO Microsoft
Source: DigitalTrends
“Our industry does
not respect tradition
…
it only respects
innovation.”
Agenda
• The Basics
• The Case
• The Stories
• The Culture
• The Next Steps
12
Agenda
• The Basics• The Case
• The Stories
• The Culture
• The Next Steps
13
What is Innovation
“Innovation is finding a new and better way to
meet your clients’ needs.”
Source: 7 Forces of Business Mastery
Tony Robbins
14
Innovation is Problem Solving
Entrepreneurship Collaboration
Invention
15
Innovation Myths
• It’s A Management Thing
• It Requires A Special Degree (ie; MBA)
• It’s Someone Else’s Job Role & Responsibility
• It Takes Too Much Time
• It Consumes Too Much $$$
16
Innovation End Game
18
FunctionalInnovation
ProgressInnovation
EmotionalInnovation
It’s About Working Better Together
ManagementEmployees
Partners Experts
19
Build A Better Light Bulb Challenge
21
Characteristics of Innovation
• Relevant
• Rebel Mindset
• Messy Process
• Customer Focused
• Creative Ideas
22
23
Types of Innovation
#1 - Disruptive• Grace Choi – 3D Printed Makeup
• Now at ~57,000,000 views
24
Types of Innovation
#2 - Incremental
25
Agenda
• The Basics
• The Case• The Stories
• The Culture
• The Next Steps
26
Why Innovate
27
“Business As Usual”
28
“Innovation is foresight with hindsight.”
“Business As Unusual”
29
Why Innovate
Source: HBR.org (Sept 2014)
Competitive ForcesU.S. Patent
Applications(over last 50 yrs.)
Global Startups(over last 50 yrs.)
Global EconomicCompetition
IncreasedFrom
100k to 600kPerYear
IncreasedFrom
10M to 100MPerYear
Alibaba (China) vs.
Amazon (U.S)
Success: Ability to manage uncertainties in new ways30
Why Innovate
Technology Forces
31
Why Innovate
Social Forces
32
Build A Better Light Bulb Challenge
Vision• Light without electricity
Objectives• Provide stable power source • Reduce electrical bills
34
Focus• Sunlight• Available recyclable materials
Boundaries• No electricity available• Sustainable materials• Low/No maintenance
Agenda
• The Basics
• The Case
• The Stories• The Culture
• The Next Steps
35
Michelin PAX Tire System
The Next Brilliant Idea• Early 1990’s• Run-Flat Tire• Invented TPMS• 125 Miles @ 55 MPH• Researchers, Designers, Engineers
Partners, Competitors, Dealers
Benefits• Safety• Affordable• Efficient & Convenient
37
Michelin PAX Tire System
Blind Spots• Service Stations• Customer Experiences
Source: TheWideLens
GreatIdeas
GreatExecution
GreatDistributionNetwork
Service StationsSpecial Equipment
Customers$$$ Replacement Tires
Discontinued Tires In 2008
38
Beyond Movie Rentals
Moving Beyond Movie Rentals
40
Using Big Data To Engage Customers
Moving Beyond Movie Rentals
41
Keep Moving … Keep Swimming
Innovation Is Ongoing
“My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.”
Lewis Carroll, Alice in Wonderland
42
Agenda
• The Basics
• The Case
• The Stories
• The Culture• The Next Steps
43
Culture of Innovation
Consider The Whole Ecosystem 44
“Find Your Blind Spots” 45
Culture of Innovation
“Find Your Blind Spots”
Perceptions• Bugs in lights are not
recommended
Implications• May imply to clients that
other areas of the operations are messy as well
46
Culture of Innovation
“Diversity Is Key” 48
Culture of Innovation
50
Culture of Innovation
“Focus” 51
Culture of Innovation
52
Culture of Innovation
“Walk In Another’s Shoes” 53
Culture of Innovation
“Learn To Be Vulnerable” 54
Culture of Innovation
“Where Are You” 55
Culture of Innovation
“Identify Root Cause” 56
Culture of Innovation
Define The Parameters/Boundaries
• Time (Necessity)
• Cost (Affordability)
• Resources (Power, Materials)
• Location (Remote, Populated)
• Sustainability (Frugal)
• Long-Term Maintenance (Dependable)
• Markets (Target Audiences)57
Culture of Innovation
58
Culture of Innovation
59“Embrace Failure”
Culture of Innovation
60“Separate Operations from Innovation”
Culture of Innovation
61Waze App: Social & Gamification
Culture of Innovation
Agenda
• The Basics
• The Case
• The Stories
• The Culture
• The Next Steps
62
More Power Than a 50 Watt Bulb“Change One Life … Then The World”
Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity
Source: BBC
63
Build A Better Light Bulb Challenge
Voice Of The Customer (VOC)
64
In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question …
“There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage –where’s the car?”
65
A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered …
• Most people swept their floors before they mopped
• People assemble a system of largely unbranded products to get the job done
• Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor
• People wore old clothes when they were cleaning because it was a dirty job
Voice Of The Customer (VOC)
Source: Webrtcworld66
They reviewed the videos back at the office and arrived at their epiphany moment …
• Half of the steps related to cleaning the floor
• Half of the steps related to cleaning the mop
Voice Of The Customer (VOC)
68
Infrastructure InnovationInfrastructure leaders believe that constant innovation represents their only chance of meeting user expectations and business demands within budgetary constraints.
• Deploy a consistent technology platform, rather than stitching together a jumble of legacy systems
• Cloud Computing – private, public, virtual, platform services
• Data Access & Analytics – low cost storage, platform services for crunching massive structured and unstructured data
• Unified Communications – voice, video, email, chat
• Mobility – provide ease of use for BYOD (phone, tablets, laptops, etc.)
69
Efficiency Innovation
70
Process Innovation
Problem: Declining Customer Satisfaction
Symptoms: Delays in Prescription Fulfillment Process
Key Common Questions Not Answered Up Front
- Have You Changed Jobs
Root Cause: The Insurance Check was happening after the
customers left the pharmacy
Impact: 4,000 CVS Pharmacies in U.S.
Process Innovation
Innovation Framework: Effectuation
Innovation Framework: Effectuation
Innovation Framework
Open Innovation In Action
… And That’s What You Have To Figure Out
Just One Thing
Source: City Slickers
The Secret To Innovation
Just One Thing
P & G Swiffer Sweeper
The Secret To Innovation
Just One Thing
Tesla Electric Cars
The Secret To Innovation
Just One Thing
CVS Prescriptions
The Secret To Innovation
Just One Thing
FarmLogs Farm Management
The Secret To Innovation
Just One Thing
Alfredo Moser Plastic Light Bulb
The Secret To Innovation
Resources
85
• The Wide Lens: Book• Innovators DNA: Book & Web Site• Innovators Dilemma: Book & Web Site• Innovators Method: Book & Web Site• Innovators Solution: Book & Web Site• Innovators Prescription: Book & Web Site• A Liter of Light• Grace Choi – 3D Printed Makeup• Effectuation• The Future of Innovation• Pera Training Case Studies• McKinsey Insights & Publications• Innovation-Framework• People & Innovation• CVS Innovation• Crowdsourcing Open Innovation
Kerry DirksTwitter …… @kerdirksLinkedIn …. kerdirksBlog ……….. kerdirks.wordpress.comEmail ……… [email protected]
Thank You
