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Let Go: 8 Steps to Success in a post 2.0 World
Let Go!8 Steps to Success in a post 2.0 World
Letting Go: 8 Steps to Success in a post 2.0 World
Letting Go8 Steps to Success in a post 2.0 World
Losing Control:8 Steps to Success in a post 2.0 World
Losing Control8 Steps to Success in a post 2.0 World
Why are some companies so overwhelmingly successful
on the network?
(While others seem to be killing themselves off)
Or, what makes Google Google?
We’ve seen a fundamental shift in how
value is created
1. Collapse in the cost of creation 2. The network changes everything
We used to focus on building core competencies
Cheap coordination allows value to be created on the edges
We're moving from an industrial age...
...to a networked one.
Industrial age assumptions still rule.
But the networked world doesn’t work that way
(not the other way around)
The way for a business to thrive in the networked world is to adapt to the network
Be Like the Internet8 Steps to Success in a post 2.0 World
That leads to two questions:
1. Um, what?2. Ok, but how?
Basically, get used to it being out of your control
Most of what matters to your business is
happening outside your business
And it’s happening faster and faster
YOU ARE A NODE
YOU ARE A NODE
you
YOU ARE A NODE
y
Your new home page
Ok, sure, but practically what does this mean?
8 ways in which you* can change to...
BE LIKE THE INTERNET
1.From control to chaos
Adapting to chaos: we’re naturals
“They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.”
William Whyte, City (1969)
Unpredictability requires new ways to plan
IterationIterationIteration
IterationIteration
Iteration
IterationIteration
Yelp: customers lead the conversation
Disney’s image in the hands of passersby
2.From convention to instinct
From red oceans to blue oceans
Southwest: ignoring sacred cows
Starbucks: coffee becomes a lifestyle
American Apparel: upstart with an attitude
3.From process to flow
The industrial model:
Hierarchies and procedures
The network model:
Fluid dynamics
As seen in the brain’s synapses...
As see in a colony of ants...
Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity.
Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
What is Flow?
Product development teams are adapting to manage the speed
and uncertainty of the network
Abandoning the waterfall for the washing machine
Example: 30 Boxes
Improvising directly with customers
4.From documentation to
collaboration
If the goal is to get into flow and avoid top-heavy process, how?
Whiteboard sessions
Cocktail napkin collaboration
Rapid prototyping
Bioteams that leverage short messaging
Pixar’s approach to movie development
“Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
5.From fear to confidence
Fear of competition
There’s nowhere to hide anymore
Embrace critics and whistleblowers
vs. Kaiser Permanente
The truth about the Digg revolt
Jetblue apologizes via Youtube
6.From ownership to
stewardship
In service of a higher purpose
Ted Rheinold of Dogster
“About week 3 I realized I wasn’t in charge anymore.”
It’s true for individual practitioners as well
Google aims to be a steward for the Internet’s decentralized nature, its core social good.
7.From walls to openness
It’s not clear where you interests end and others begin
Secrecy is obsolete
Boundaries are optional
Create ecosystems around your business
Measure success by the meaningful connections in your own network
8.From inside to outside
There’s a lot more going on outside your business
How do you need to change to
BE LIKE THE INTERNET?
Develop a practice of valuing ideas on their merits and
their connections
Come by our wiki to share stories about to put these principles into practice
Beliketheinternet.pbwiki.com
Thank you.blog.getsatisfaction.com
Beliketheinternet.pbwiki.com
[email protected]@getsatisfaction.com
