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Lee Stewart, Head of Sustainability ANZ, Fujitsu Australia Limited presented "The Role of ICT in a Sustainable Society" at Connected Australia 2013. This conference is designed to help organisiations harness the opportunities that super-fast broadband will create, and explores the future impact of the NBN through the healthcare, education and consumer industries. For more information, please visit the conference website: http://www.connectedaustralia.com.au/2013
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Copyright 2013 FUJITSU LIMITED
The Role of ICT in Shaping a
Sustainable Society
Lee Stewart
Head of Sustainability
Fujitsu Australia and New Zealand
Agenda
Fujitsu Background
Context
Role of ICT
Local Case Studies
Future Trends
Summary and Questions
2 Copyright 2013 FUJITSU LIMITED
Copyright 2013 FUJITSU LIMITED
Who we are
3
Japan’s largest IT services
provider and No. 3 in the
world*
We use our experience and the power of ICT to shape the future of society with our customers
Over 170,000 Fujitsu people support customers in more than 100 countries
2011 IT Services Vendor Revenue. Source: Gartner, "Market Share: IT Services, 2011" 9 April 2012
Copyright 2013 FUJITSU LIMITED
Sustainability is important to us
4
Environmental accounting present
in our business in 1938
Long-standing members of
sustainability organisations &
indexes
Top positions in world leading
environment rankings
FORTUNE Magazine’s 2013 List of
‘World’s Most Admired Companies’
Executive commitment
1938
Park style design for
Kawasaki plant
2009
Sustainability employee program
launched in Australia, ISO 14001
certification in Australia
2005
ISO14001 certification acquired by
all Group companies in Japan
2004
Super green products introduced
2003
Zero waste emissions achieved by
all 13 plants in Japan
1989
Environmental Committee established
1990
Environmental Management
System implemented
2007
Launched sustainability consulting in Australia
2011
Winner Banksia Environmental Award “Leading in sustainability - setting the standard for large
organisations”
Acknowledged as No 1 on Computerworld’s “Top 12 Green IT Vendors” list
1993
Developed Stage 1 of our Environmental
Protection Program (EPP)
2012
Initial interim targets achieved
All Fujitsu ANZ data centres
under certified EMS
Copyright 2013 FUJITSU LIMITED 5
Our Commitment to Sustainability
We always strive to do more
We believe ICT has a major role to
play in helping address the global
challenges
Between 2009 and 2015 we
reduced our customers & society
greenhouse gas emissions by 15m
tons
We are now aiming to reduce a
further 26 million tons between
2013-2016
26 million tons is equal to 2% of
Japan’s total annual emissions
Copyright 2013 FUJITSU LIMITED 6
Background & Context
Copyright 2013 FUJITSU LIMITED
Background and Context
ICT
Industry
3%
910m tons of
CO2e Copyright 2013 FUJITSU LIMITED 8
By 2020
6%
10%
2.7 Billion Tons CO2e Copyright 2013 FUJITSU LIMITED 9
Copyright 2013 FUJITSU LIMITED 10
Copyright 2013 FUJITSU LIMITED 11
Global interconnected challenges
Population Growth Natural Disasters Resources Climate Change Biodiversity
12 Copyright 2013 FUJITSU LIMITED
Ecological Footprint
Copyright 2013 FUJITSU LIMITED 13
300
180
200
220
240
260
280
800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
Age (years BP)
CO
2 (
ppm
v)
Source: National Climatic Data Center/NOAA
Carbon Emissions – What’s the worry?
Copyright 2013 FUJITSU LIMITED 14
2009 CO2 Concentration: 389 400
320
340
360
380
300
180
200
220
240
260
280
800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
Age (years BP)
CO
2 (
ppm
v)
420
440
460
480
500
520
540
560
580
600
Source: National Climatic Data Center/NOAA
After 35 more years at the current rate of increase
Copyright 2013 FUJITSU LIMITED 15
The Role of ICT
Copyright 2013 FUJITSU LIMITED
The role of ICT is twofold
Efficiency of ICT –
reducing the 3% of global
GHG emissions by
improving ICT efficiency
Enabling effect of ICT –
using ICT to help reduce
97% of global GHG
emissions, outside the
ICT industry
Copyright 2013 FUJITSU LIMITED 17
Cloud: reducing the ICT impact and as
enabler
Copyright 2013 FUJITSU LIMITED 18
Typical cloud benefits relate to
reducing impact of ICT itself ,
e.g. more sharing – less power
Less obvious but potentially
greater benefits are from cloud
facilitating environmental
improvements across an
organisation /industry/ society
The business case for these
solutions is now feasible due to
the cost and agility advantages
of cloud
Powering innovative research
In partnership with Fujitsu, HPC Wales is
enabling academic and commercial
projects to use high performance
computing for modelling weather
patterns and climate change, simulation
and prototyping, health and bioscience
and creative design, to name but a few.
Copyright 2013 FUJITSU LIMITED 19
Requiring super fast computing
K computer a tool for new
challenges
protect our environment more
effectively and conserve natural
resources
develop new, renewable sources of
energy
mitigate the effects of climate
change
predict natural disasters such as
earthquakes, tsunamis and storms
and develop appropriate response
plans for these increasingly frequent
events, and
develop new drugs to treat
debilitating diseases
Copyright 2013 FUJITSU LIMITED 20
http://www.youtube.com/watch?v=2OaGj6iyYj8
ANU Super Computer
Copyright 2013 FUJITSU LIMITED 21
Advanced Simulations
The Australian National University and
Fujitsu are working together to advance
mathematical techniques and resilient
software for grand-challenge scientific
simulations (including tsunami modelling
and plasma physics) running on current
and future supercomputers.
Copyright 2013 FUJITSU LIMITED 22
Ibuki – Greenhouse Gasses Ob Sat (GOSAT)
Copyright 2013 FUJITSU LIMITED 23
Smart Transport
Fujitsu aims to utilise information and
communication technology (ICT) to bring
about a human-centric intelligent society
in which people can live more prosperous
and secure lives.
Fujitsu is working to leverage massive
volumes of data by capturing and
analysing the vast amounts of data
generated by human activity and the
movement of things, and harnessing it to
develop new insights.
Copyright 2013 FUJITSU LIMITED 24
Smart Grid
Fujitsu is helping to spread renewable
energy, improve energy efficiency and
bring about a low carbon society.
To do this it is using its experience and know-
how in the fields of communication and
network technologies to develop Smart Grid
infrastructure, conducting facility and
maintenance management relevant to
operating the energy business, and developing
operation and business.
Copyright 2013 FUJITSU LIMITED 25
Smart Agriculture
The cloud-based solution deploys
satellite technology for field monitoring
and mapping visualisation data which
was displayed in real time to the office.
Copyright 2013 FUJITSU LIMITED 26
Smart Cities
Smart cities — sustainably operated,
they provide their residents with safety
and security. Fujitsu employs ICT to
contribute to the creation of these model
communities for a prosperous future.
Environmental monitoring system in Map Ta
Phut industrial estate, gathers data on
pollutants using sensors
Transforming industrial estates into eco
smart cities by balancing industrialisation and
environ sustainability in Saudi Arabia
Copyright 2013 FUJITSU LIMITED 27
Making a real difference
Response to Customers in the Disaster
Area
• Establishing a Customer Restoration
Countermeasures HQ
• Restoration of Social Infrastructure
• Response to Corporate and Individual
Customers
• Response to Customers Affected by
Rolling Power Cuts
Copyright 2013 FUJITSU LIMITED 28
Activities Supporting Restoration and
Rebuilding in the Disaster Area
• Providing Cloud Services
• Special Treatment of Equipment Repairs
• Providing the Means of Access to
Information
Big Data Management
Copyright 2013 FUJITSU LIMITED 29
Fujitsu is working to leverage
massive volumes of data by
capturing and analysing the
vast amounts of data
generated by human activity
and the movement of things,
and harnessing it to develop
new insights.
SPATIOWL marks the
company's first foray into
services that enable this
Case Studies
Copyright 2013 FUJITSU LIMITED
40% of worlds CO2 Emissions
are created by buildings
50% of most buildings energy
use is attributed to occupants
behavior
Lend Lease – Building Challenge
Copyright 2013 FUJITSU LIMITED 31
Infrastructure Challenge
Copyright 2013 FUJITSU LIMITED 32
GPON Backbone
Copyright 2013 FUJITSU LIMITED 33
Software Challenge
Copyright 2013 FUJITSU LIMITED 34
Software Challenge
Copyright 2013 FUJITSU LIMITED 35
Market Impact
Copyright 2013 FUJITSU LIMITED 36
“The whole Quick Start process gave us real insight into how we could reach beyond our
current ICT targets of sustainability. The benchmark report gave us something further to
strive for with clarity on how to get there.”
Alison Howard, Sustainability Performance Advisor, Meridian
Case Study – Meridian Energy
Copyright 2013 FUJITSU LIMITED 37
“We’re working to reduce energy use and CO2e emissions while gaining all the cost
benefits – this initiative has all the ticks.”
John Valastro, Head of Environment, Resilience and Workplace Transformation, Office of
the CEO, Qantas Airways Limited
Case Study – QANTAS
Copyright 2013 FUJITSU LIMITED 38
Future Trends
Copyright 2013 FUJITSU LIMITED
Waves of Innovation
40 Copyright 2013 FUJITSU LIMITED
Resource Efficiency is King
“We have seen five innovation waves since the Industrial Revolution. We are now entering the sixth and it has the potential to save the planet”. Bianca Nogrady – Co-Author Sixth Wave
41 Copyright 2013 FUJITSU LIMITED
The Sixth Wave Thinking
Waste = Opportunity
If you can find waste in a system opportunities will follow
Can technology remove waste by improving the efficiency of a system?
• PC Power Management, Qantas pilots, Cloud Computing, Free Cooling in data Centres, recycling heat in buildings
Sell the Service, not the Product
Cloud Computing, Car Share
Digital and Natural Converge
Smart Agriculture Solution
If in Doubt, Look at Nature
Biomimicry – Wave power and Seaweed, Frogs and Water
42 Copyright 2013 FUJITSU LIMITED
A Sustainable Future Depends on “Decoupling Economic
Growth with Resource Use”
43 Copyright 2013 FUJITSU LIMITED
Summary
Copyright 2013 FUJITSU LIMITED
Closing Comments
ICT will lead the way
Room for internal improvements and efficiencies
Enablement effect (other 97%) is huge
The future winners will be able to more with less resources
45 Copyright 2013 FUJITSU LIMITED
The Key Issue
People
Sustainability Technology
Copyright 2013 FUJITSU LIMITED 46
Source: NASA
49 Copyright 2013 FUJITSU LIMITED
www.fujitsu.com/au/sustainabilit
y
Thank You