Fujitsu Inform Guide to Retail ICT · Fujitsu Inform Guide to Retail ICT ... and operations departments to process that ... where your business can realise the physical brand experience

Fujitsu Inform Guide to Retail ICTHow technology can help you address six of the biggest challenges and opportunities in a changing retail sector.

Storage & Server Inform Guide

Fujitsu PRIMERGY servers and ETERNUS storage are powered by Intel® Xeon® Processors.

How technology can help you address six of the biggest challenges and opportunities in a changing retail sector

Rising customer expectations. Regulatory demand for data protection. Business requirements for new and faster applications. Does all of this sound familiar?

Whether yours is an established brand name or a challenger in a highly competitive retail market, the importance of applications and data has never been greater. With ICT now central to success, is it any wonder that retail IT teams are under pressure like never before?

The constant need to attract new customers, generate loyalty among existing ones and improve yields means much of the focus in recent years has been on front-end applications. Bolting on more and more resource-intensive services has probably put your ICT infrastructure under considerable strain. Especially at a time when executives have had little appetite for increasing ICT budgets.

You probably don’t need us to tell you that for all these issues, ICT still offers new ways to adapt to an evolving retail landscape. But as the reliance on ICT systems only increases, choosing the right technology is essential in delivering the improvements in customer service and internal processes that the business requires.

On the pages that follow, we explore how a fresh approach to ICT can help you deal with six of the biggest factors facing retail IT departments today.

Introduction

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Fujitsu PRIMERGY servers and ETERNUS storage are powered by Intel® Xeon® Processors.

At Fujitsu, we understand that overcoming the everyday issues associated with maintaining your ICT infrastructure is only one part of the story. Keeping pace with the latest technological trends brings a fresh set of challenges but it also offers new opportunities.

Here, we set out SIX of the most influential factors in retail ICT and what you can do to deliver what really matters... enhanced customer experiences.

THE

S XBIG

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As technological change gathers pace it can be hard to keep up. Perhaps your local teams within stores lack some of the skills to quickly implement new ICT trends, such as virtualisation and cloud infrastructure. Or maybe your central resources are too stretched already and you simply do not have the time to instigate change.

With the rise of Big Data, do you have the right storage capacity to hold ever-increasing volumes of information? And how will you help your marketing and operations departments to process that information faster so they can use it to improve customer order management? Questions like these inevitably lead to a clash over budgets.

A cost-effective, future-ready ICT infrastructure will help you overcome these issues. With Fujitsu, you have access to a powerful storage and server portfolio that will bring you right up-to-date. We can also support your transition to a new ICT environment with our one-stop Cluster-in-a-box solution.

And if you need a faster, simpler way to begin your virtualisation journey then FUJITSU vShape is the ideal solution.

1 Everyday evolution

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Fujitsu PRIMERGY servers and ETERNUS storage

are powered by Intel® Xeon® Processors.

FUJITSU ETERNUS storageFUJITSU Server PRIMERGYFUJITSU Cluster-in-a-box FUJITSU vShape

For more turn to page 13 >>

Future-ready ICT infrastructure

Cloud services could give your company a way to reduce its capital expenditure, especially when you need to service multiple stores. By outsourcing standard services and focusing on Business Process Optimisation (BPO), you could significantly reduce your ongoing IT support and maintenance costs. But is your server infrastructure ready for this new way of operating?

Furthermore, could your ICT be doing more to reduce your energy consumption? With energy prices likely to rise by as much as 40% for retailers, your business is under pressure to prevent these additional costs from eroding operating margins. Looking at your data centre technologies, you need to ask whether they are giving you the levels of energy efficiency your organisation now demands.

All of which makes the business case compelling for those ICT services that can proactively reduce costs. FUJITSU Server PRIMERGY is cloud-ready and fully optimised for virtualisation, meaning you start benefiting from lower-cost ICT on-demand almost immediately. And with world record-holding energy efficiency, these state-of-the-art servers can also offer you data centre savings of up to 23% on power and cooling.

2 Cost control

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FUJITSU ETERNUS storageFUJITSU Server PRIMERGYFUJITSU Cluster-in-a-box FUJITSU vShape


Future-ready ICT infrastructure

Whether your organisation is leading the way or lagging behind when it comes to utilising customer profiling, it is now imperative in a hyper-competitive retail marketplace.

3 Data profiling and protection

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With even the oldest retail systems generating vast quantities of data, securely storing all of this information is no doubt a growing concern. Plus, with new regulations on data protection and payment information, your customers now have much higher expectations regarding the security of their personal information.

With the potential to provide insights into consumer behaviour that could spark new sales, progressive business units are looking to you to give them the processing power to analyse unstructured data in near real-time. Around the business – from the shop floor to the warehouse – access to this information demands a secure yet scalable approach to the data centre.

You can give it to them with FUJITSU ETERNUS storage infrastructure. Offering the levels of availability and disaster recovery you need to store data effectively, our ETERNUS storage also helps you to free up space to store more on less. Our ETERNUS CS range is a purpose-built backup solution that is ideal for teams faced with massive growth in data volumes.

And with customer loyalty dependent on how well your company understands its customers, Fujitsu’s solution for SAP HANA gives you the ability to analyse larger sets of data in real-time - creating new or targeted sales opportunities such as mobile offers or discounts in stores.

FUJITSU ETERNUS storageFUJITSU Server PRIMERGY FUJITSU Server PRIMEQUESTFUJITSU ETERNUS CSFUJITSU solution for SAP HANANetApp FAS storage


Cloud-ready storage

While all the talk is of digital experiences, your retail stores remain the place where your business can realise the physical brand experience for shoppers.

If you can give your colleagues the technology that puts real-time information into the hands of store managers your IT department can actively help staff speed up the sales process.

With ICT infrastructure that supports in-store decision-making and customer self-service, you can also play a major role in cutting the cost of store overheads. But how can you achieve all of this?

The answer lies in the powerful combination of Fujitsu storage and servers. With robust FUJITSU ETERNUS or NetApp FAS storage, you benefit from more sophisticated data management techniques across your organisation. Meanwhile, our mission-critical FUJITSU Server PRIMEQUEST will give you the analytical speeds and high availability you need to provide continual access to the data that will keep individual stores competitive.

4 Optimising the store

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65%of European retailers believe the importance of the store is risingSource: Pan-European retail Survey, Fujitsu, 2013

FUJITSU ETERNUS storageFUJITSU Server PRIMERGYFUJITSU Server PRIMEQUESTFUJITSU ETERNUS CSFUJITSU solution for SAP HANANetApp FAS storage


Cloud-ready storage

Maintaining reliabilityThe opportunity to innovate has never been greater. The result? Your IT department is burdened by multiple requests for retail applications that could improve customer service, increase workforce productivity and even mobilise staff to enable remote working.

But with the focus firmly on the outcome of these new applications there are still fundamental ICT issues to address. In particular, preventing any loss of reputation when the systems your business relies on happen to fail.

So how will you guarantee high levels of availability across all of these systems at the same time? How will you continue to create dependable technologies that can support mission-critical internal processes?

Fujitsu’s storage and server portfolio can provide the answers. Giving you the flexibility to turn down some applications so others can work harder we can help you improve efficiency and enhance margins. By deploying our scalable ETERNUS storage infrastructure you can quickly ramp up to meet peak loads. And with our PRIMERGY servers you can even switch some applications to the cloud so you can ensure that your on-site server estate is available whenever the business needs it.

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FUJITSU ETERNUS storageFUJITSU Server PRIMERGYFUJITSU Server PRIMEQUESTFUJITSU Cluster-in-a-boxFUJITSU vShape


Computing capability

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Omni-channel experiences. Mobile Point-of-Sale. Pop-up stores. The latest trends in retail have major implications for you and your team.

Customers now expect the online and offline journey to be seamless, which means your enterprise systems are now having to combine data from multiple applications and sources. Meanwhile, the rapid provisioning of new stores – even for only a brief period of time – still requires the same high security, high availability systems that the rest of the business takes for granted.

Whether it is the delivery of an end-to-end order management system, mobile payment system or rapid infrastructure deployment for new stores, your IT team could hold the key to increased margins and even ‘save the sale’. And with the experience of delivering faster, simpler, more powerful infrastructure you can support future innovations in customer service that will keep your company out in front.

That’s why Fujitsu is leading the way in supporting real-time enterprise systems. Our powerful PRIMEQUEST servers will support rapid data processing across multiple data points for omni-channel customer experiences. And with FUJITSU Cluster-in-a-box or FUJITSU vShape, you can quickly provide new store locations without the usual deployment risk.

6 Ready for the future

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FUJITSU ETERNUS storageFUJITSU Server PRIMERGYFUJITSU Server PRIMEQUESTFUJITSU Cluster-in-a-boxFUJITSU vShape


Computing capability

Storage + Server

Whether you face all six of these influencers or just one, Fujitsu can help you find the right technology to meet your ongoing ICT requirements.

Despite similar market pressures affecting every retailer, Fujitsu understands that there can be no one-size-fits-all approach to your ICT. That is why our new approach to storage and servers offers you more flexibility to tailor data centre technologies to your specific requirements.

Instead of the restrictions of an ad hoc, incompatible and multi-vendor storage and server environment, we give you the benefits of robust, future-proofed technologies from a single source. What is more, you benefit from Fujitsu’s unique, consultative approach to ensure you get exactly what your organisation demands.

A reliably perfect fit.

U+ F J I T S U

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Fujitsu ETERNUS storage family:■ Manage all your Fujitsu storage from a single platform and

minimise OPEX and training costs

■ Choose to upgrade and tier your storage according to your data requirements

■ Access consistent support from Fujitsu’s expert team

■ Software licences last for the lifetime of your platform so there will never be any nasty surprises

■ With the ETERNUS S3 you can expect a market leader in its class and 5x the performance of the S2

World record-holding Fujitsu servers:■ Record-breaking virtualisation performance

■ Complete portfolio: x86 to mainframe

■ 99.997% availability guarantee

■ CoolSafe™ technology for increased efficiency

■ Fujitsu ServerView™ offers a single source for deployment, monitoring, administration, remote operations and power management

Fujitsu storage and servers: The benefits

Fujitsu PRIMERGY servers

and ETERNUS storage are powered by

Intel® Xeon® Processors.

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Fujitsu for Retail: At a glance

FUJITSU ETERNUS Storage Our fully scalable ETERNUS DX range offers enterprise-class disk storage to meet the increasing demands of retailers. It helps drive the consolidation of existing silo storage and offers the flexibility to access data anywhere at any time to improve top line and bottom line performance. Featuring de-duplication, data compression and thin provisioning, it enables a more efficient use of storage infrastructure. Our ETERNUS CS storage architecture also reduces disk capacity by up to 95% and delivers improved automated disaster recovery. This makes it the ideal solution for retail IT teams facing frequent backup window over-runs or the challenge of business continuity.

FUJITSU PRIMERGY Our record-breaking PRIMERGY servers and solutions are designed to help retailers meet the demand for maximum productivity, cost-effectiveness and agility in the face of rapidly changing IT requirements. Offering a fully customisable, cost-effective and quick to deploy x86-based industry standard server systems, choose from tower servers (TX), rack-optimised servers (RX), blade servers (BX) and cloud server infrastructure systems (CX).




NetApp Fabric Attached Storage (FAS) This family of storage solutions from our partners at NetApp enables sophisticated data management techniques, such as thin provisioning, de-duplication, replication, snap shots, clones, archives and vaults for effective management of critical information. With this wide range of options and solution sizes, retail HQs, local stores and data centres can find the perfect fit for their unique requirements and budgets.

Fujitsu solutions for SAP HANA Our industry-leading solution for SAP HANA offers the ability to utilise real-time customer analytics rather than retrospective patterns. It will help ensure retailers are putting the right offers in front of the right customers at the right time, maximising customer yield and positively effecting customer loyalty. Fujitsu’s global relationship with SAP means that our customers get the full benefits of certified and reliable SAP based analytical systems.

FUJITSU Server PRIMEQUEST Specifically suited to an always-on, 24/7 retail ICT environment, our PRIMEQUEST servers deliver high availability proprietary computing environments that leverage the benefits of industry standard platforms, such as x86 servers and OpenSource. PRIMEQUEST gives retailers the added confidence that applications, such as online shopping, will deliver a continuous service.




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FUJITSU vShape vShape is ideal for local retail outlets looking to move towards an agile IT environment. Our out-of-the-box virtualisation solution integrates storage, server, network and software helps reduce the cost of deployment. With vShape, state-of-the-art technology from Fujitsu, NetApp, Brocade and VMware is already built in. vShape is unique in bringing complete, validated virtual infrastructures to high street retailers, all supported under a single maintenance contract provided by Fujitsu.

FUJITSU Cluster-in-a-box Our entry-level, low cost virtualisation platform allows for consolidation of a number of physical systems while providing increased availability. No hidden costs means it is perfect for smaller branches or pop-up stores where budgets are tight and IT expertise may be limited.




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Fujitsu Inform Guide to Retail ICT · Fujitsu Inform Guide to Retail ICT ... and operations departments to process that ... where your business can realise the physical brand experience