Embed Size (px)
DESCRIPTION
This is my deck from my presentation to the Korea Fashion Forum on Wearable Technology and fashion.
Citation preview
Tech Impacts Fashion
Storm’s Coming!
5 Forces of Context
• Mobile-Wearables• Social Media• Sensors• Location Technology• Data
Mobile: More Than Phones
Social: Knows What We Like
Sensors: See What We’re Doing
Location: Knows Where We Are
Data: Knows All!
• Unprecedented experience• Predict intent• New kind of customer• Omni-channel
Context Impact on Retail
Pinpoint Marketing 2%. Fans. Cheerios. New Book.
Contextual Customers
Disappearing into the Fabric…
120 Years of Mercedes
Digital Eyewear: 2011
Digital Eyewear: 2014
Computer Batteries 2012
Computer Batteries 2018
Tech Fashion Everywhere
Polo Hi Tech
Marketer Worries• Incredible Data • Messages in Context• Pinpoint Lowers Cost• Pinpoint Messages Welcome
Marketer Liabilities• Traditional Marketing Less
Effective• Social & Reviews > Ads & PR• Few ads in Wearables• Shift from message to convo
Retail Benefits• Improved Customer Experience• Personalization is Scalable • Less Overhead: More Profit
Another Storm 3D Printers
Runway 3D Models
Shapeways: 3D Community
3D Accessories
Print Your Frames
3D Summary• Coming fast. Getting better.• User designs, makes & sells• Retail’s role in question• Very disruptive
Takeaway
The future of personal technology is in fashion.
The future of fashion is in personal technology.
