About the site:

The Mail Online has established itself as a

compelling addition to the Mail portfolio. As

well as attracting loyal readers of the print

product, it is proving an effective entry point

for an increasing number of new, younger

consumers to the Mail brand.

It is one of the top newspaper websites in the

UK with over 4 million unique users and 53

million page impressions

Demographics:

Male

Female

51%

49%

7%

14%

22%

27%

20%

10.0%

0% 10% 20% 30%

15-24

25-34

35-44

45-54

55-64

65+

Gender: Age:

The site has an even male/female split The core age group of the site is 35-54, with the 45-54 age group having the highest composition of users.

For more information or to advertise please contact: Ruth Graves 020 7752 8977

Unique Users 6,170,000

Page Impressions: 86,342,000

Traffic:

‘The Mail website drives far higher levels of engagement than any other UK national newspaper website’

’Mail Online is No.1 site in the online newspaper’ category for market share of PI’s, Hitwise June 2008.’

Source: Profiling Study 2008, Hitwise ‘share of pages’ June 2008