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Webinar given for the Land of Lincoln Tourist Development Region on June 30, 2014.
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Keeping Up with the Ever-changing Social Media Landscape
Land of Lincoln Webinar #4February 18, 2015
Get these slides here::http://sarahtpage.com/LandofLincoln-SocialLandscape/
Facebook Stats
• Almost 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an
average of 14 times a day• Over 1.9 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Paid AdvertisingOptions
• Offers• Boosted posts• Advertising
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Is Facebook Right for You?
• 71% of Internet users are on Facebook
• 77% of women use Facebook vs 66% of men
• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*
• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%
• Geography• Urban = 71%• Suburban = 72%• Rural = 69%Source: Pew Research Center
Twitter Stats
• 284 million active monthly users (about 1 billion accounts)• 500 million tweets per day• 80% of active users use their mobile phone to tweet• Average number of followers per Twitter user is 208• 46% of Twitter users tweet at least once per day• Average Twitter user follows 5 or more businesses• Twitter engagement rates for brands are 17% higher on
Saturdays and Sundays
Sources: Twitter.com, Linchpin SEO; expandedramblings.com
http://business.twitter.com
Paid AdvertisingOptions
• Promoted tweets• Promoted
accounts
http://ads.twitter.com
Promoted Tweets
Promoted Accounts
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 23% of Internet users are on Twitter
• 21% of women use Twitter vs 24% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*
• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%
• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%
• 80% of Pinterest users are women• Users spend an average of 14.2 minutes per visit on the site• Average sales order value for visitors referred by Pinterest is
$58.95• 27% of Pinterest users follow a brand
Source: http://socialfresh.com
Photo: vbecker on Flickr
Pinterest for Business
Generate Sales
• Product Pins• Promoted Pins
Drive sales to your website!
Promoted Pins
Is Pinterest Right for You?
Source: Pew Research Center; mediabistro.com
• 28% of Internet users are on Pinterest
• 42% of women use Pinterest vs 13% of men
• Age• Ages 18-29 = 34%• Ages 30-49 = 28%• Ages 50-64 = 27%*• Ages 65+ = 17%*
• Race/Ethnicity• White = 32%*• Black = 12%• Hispanic = 21%
• Geography• Urban = 25%• Suburban = 29%*• Rural = 30%*
More than 70 million photos are uploaded every day
Over 30+ billion photos shared
300 million monthly active users
2.5 billion likes daily1000 comments per
secondEngagement is 15x that of
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
Paid AdvertisingOptions&Contests
• Instagram ads• Contests
Instagram Ads
Instagram Contests & Promotions
Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 26% of Internet users are on Instagram
• 29% of women use Instagram vs 22% of men
• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*
• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*
• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*
Where To Find Content and Save Time Doing It
1. Curate
Keep current with blogs using Feedly
Develop a bookmarking system to save and share content
Set up and use Google Alerts
Develop and use Twitter Lists
Start a Flickr Group and automate your photo searches
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches
2. Let Others Do the Work for You
Try Photo Repost
Feature Brand Advocates
3. Use Hootsuite or Tweetdeck
Best Practices
1. Develop a strategy
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
2. Stick to a schedule
• Morning reading on Feedly – 10-15 minutes• Check Facebook 3 times per day – no more
than 5 minutes each time• Check Twitter 3 times per day – 2-3 minutes
each time• Pin and post on Pinterest and Instagram 1
time per day – 2-3 minutes each• Source content (Flickr, Google Alerts, etc.) – 10
minutes per day
3. Plan: Build and use a content calendar
4. Schedule posts in advance
Scheduling on Facebook
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2
Scheduling on Facebook
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3
Scheduling on Facebook
5
Scheduling on HootSuite
Scheduling on HootSuite
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2
Scheduling on HootSuite
3
4
5
Scheduling on HootSuite
Scheduling on HootSuite
Thank You!Questions?
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
