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Runtime 2011: A Smulean product Odyssey

Jeff Smith, Smule

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Presentation during The Lean Startup SXSW by Jeff Smith, Smule.

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2011: A Smulean product Odyssey

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The dawn of man

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And then...

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Smule aka Sonic Mule

His long fingers caressed [the visi-sonor] softly and slowly, pressing lightly on contacts with a rippling motion, resting themselves momentarily on one key then another - and in the air before them there was a soft glowing rosiness, just inside the range of vision.

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The Mule: benign mind control

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Following Clarke’s three laws1.When a distinguished but elderly scientist

states that something is possible, he is almost certainly right; when he states that something is impossible, he is probably wrong.

2. The only way of discovering the limits of the possible is to venture a little way past them into the impossible.

3.Any sufficiently advanced technology is indistinguishable from magic.

Arthur C. Clarke in the essay "Hazards of Prophecy: The Failure of Imagination”, 1962

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TMA-1

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After unplugging Hal...

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The Space Odyssey

Application

Platform

Users

1 YEAR

2 YEARS

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Application

Platform:Sonic Network

Users

1 MONTH

1 YEAR

1 WEEK

The direct route

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Smule’s revised product laws1.The only way of discovering the limits of the

possible is to venture a little way past them into the impossible.

2.Any sufficiently advanced technology is indistinguishable from magic.

3.Users speak in tongues yet they speak the truth.

4.Old computing is about what computers can do. New computing is about what people do.