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Simple and practical advice for assessing if your website is fit for purpose...in three steps. It covers purpose and audience, SEO and social web, and web performance.
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We will cover...
1. Purpose and audience
2. SEO and the social web
3. Website speed and performance
Why bother?
• A way to measure success
• Supports your business goals
• Ensures your investment is working for you
• And...for your users
1. Purpose and audience
Have you considered...?
• The purpose of your site
• Your target audience
• The tone and language used
• The usability of the site
Bad - Yvette’s Bridal
www.yvettesbridalformal.com
Bad - Merlin’s B&B
www.merlinshill.com
Good - Twitter
Good - E4 homepage
Tools
• How to analyse your target audiences
– What are your key messages?
– Who are they aimed at?
– What’s the tone of voice?
– What methods will you use?
– Who is responsible?
2. SEO and the social web
Have you considered...?
• The keywords you should be known for
• How you will track goals
• How you will stay relevant
• How users will find / share your content
Communications
• Make a 12 month plan
• Make sure you stay on message
• Share it across the right channels
• ALWAYS drive back to your website (think email marketing)
• If you set up any social profile, make it a Google Plus one!
3. Website speed and performance
Have you considered...?
• The page load time of your website
– Over half users abandon after just 3 seconds
– The average Fortune 500 website load time is 7 seconds!
– Slower sites = less sales
– Even more so on a mobile device
Tools
• Google Analytics
– Content > Site speed
• Install Firebug (Firefox addon)
– Open console
– Site speed tab
– Analyse performance tab
– Score out of 100
In Summary
• Audience empathy
• Find a friendly tester
• If you’re relevant, Google will find you!
• Content generation is the new black
Further reading and credits
Page load statistics http://www.slideshare.net/AndyDavies/web-performance-a-whistlestop-tour-10995825 Page speed fixes http://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers?utm Using Analytics http://www.seomoz.org/blog/11-google-analytics-tricks-to-use-for-your-website? Search engine optimisation, architecture and code http://www.facebook.com/note.php?note_id=218981494854060 Tips for planning and creating your content http://www.facebook.com/note.php?note_id=187005541384989 Google + and SEO http://intranetfuture.com/seo-by-sharing-to-googleplus
