The Future is in Sharing…..Is the cloud important?Thom Robbins, Chief Evangelist, Kentico CMS

What we will cover

• What is the cloud?• Term overload• Why it’s important

What does the cloud mean for your CMS?

Moving an application to the cloud simply means running the app “somewhere” on the internet other than your own servers.

As content consumption patterns shift from traditional web pages to a more multi-channel content ecosystem (mobile, website, tablets, widgets, game consoles, kiosks, etc), the demand for highly scalable and near real-time CMS will be needed. The movement to a real-time web will exponential increase resource requirements of CMS solutions as they try to manage more content in a shorter time frame.

An industry perspective..

Source: www.cmsoutlook.com

A definition:

Where are we?

Now40’s 70’s 80’s

•Mobility explosion•Collaboration•User context computing•Growth of web platform•Cost management issues

Are gadgets important?

As wireless technology gets better and cheaper, more and more different kinds of objects will connect directly to the cloud.

Why Cloud Computing

Contrary to last “big innovations” common in technology, cloud computing isn’t from some young genius from Silicon valley. Cloud computing is the logical result of over 30 years in computation. In many ways it’s vintage - time sharing taken to the maximum.

• Just 6% of currently installed servers capacity is used• 30% aren’t used but weren’t unplugged from the network.

Independent research firm Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010

Was Amazon a pioneer?they have a critical mass in Christmas, but during the rest of the year, they have the infrastructure available and developed a lot of technology to support their business.

Buzz words are everywhere!

Terms related to Cloud Computing

VirtualizationSOAREST

VirtualizationSOAREST

Widgetmash up

Widgetmash up

Grid computing Elastic storageCollaboration

Grid computing Elastic storageCollaboration

SaasIaasPaas

SaasIaasPaas

What’s important to know

What terms have you heard?

A few players in the space

A few quick examples

New York times: to create 11.000 pdfs, they needed to subcontract cloud servicesNew York times: to create 11.000 pdfs, they needed to subcontract cloud services

Schumacher Group (emergency rooms for hospitals): almost affected by Katrina hurricane, they was growing quickly but was having problems to create regional offices to support it. Running some systems remotely was the answer.

Schumacher Group (emergency rooms for hospitals): almost affected by Katrina hurricane, they was growing quickly but was having problems to create regional offices to support it. Running some systems remotely was the answer.

Starbucks: using Salesforce CRM to create the new idea Mystarbucks.com website as a online community.

Starbucks: using Salesforce CRM to create the new idea Mystarbucks.com website as a online community.

US Olympic Committee: using AT&T service to handle a busy traffic during the gamesUS Olympic Committee: using AT&T service to handle a busy traffic during the games

SOGETI: The consultancy company owned by Cap Gemini contracted cloud services from IBM Blue Cloud to a whole-company brainstorming program.

SOGETI: The consultancy company owned by Cap Gemini contracted cloud services from IBM Blue Cloud to a whole-company brainstorming program.

More examples: http://www.forbes.com/sites/joemckendrick/2012/02/22/6-shining-examples-of-cloud-computing-in-action/

The case for the cloud..

Customer Supplier

Flexibility: new needs can be solved quickly.Elasticity: temporary needs can be solved and you can “return” the infrastructure after the pick.New business: Smaller investmentTime-to-market:Faster Implementation

Synergies:Hardware investment can be spread Economy of scales:Hardware investment can be spread

Hardware consolidation: Best use of money invested in hardwareHardware consolidation: Best use of money invested in hardware

Global Model: Data centres are distributed around the world, using better conditions: employees, nature, energy, etc…

Global Model: Data centres are distributed around the world, using better conditions: employees, nature, energy, etc…

Costs: employees, nature, energy, etc… Smaller, TCO reduction.Costs: employees, nature, energy, etc… Smaller, TCO reduction.

Geographical Distribution: Better services for disperse companies and easier mobility.Geographical Distribution: Better services for disperse companies and easier mobility.

Cloud CONTRASCustomer Supplier

Lack of cost advantage: Not achieving ROI before turn people scepticalStrategy: Large databases; critical data; old systems; systems that require specific hardwareMigration:Current enterprise apps can't be easily migratedManagement:Difficulty of managing cloud applications.

Safety:Concerns over privacyLatency:…Lack of Service levels agreements:Cloud providers still are not taking full accountability for their platforms

Putative Risk: Legal, regulatory and business. Can our data be “elsewhere”?Putative Risk: Legal, regulatory and business. Can our data be “elsewhere”?

Pricing: How it is being charged. Migrate from boxes to services is a lesson to learn.Pricing: How it is being charged. Migrate from boxes to services is a lesson to learn.

Performance: Data bases can be less quickPerformance: Data bases can be less quick

Challenge: management of resources, over many locations and with various tenants.Challenge: management of resources, over many locations and with various tenants.

What is a Content Management System (CMS)?

Content Editor

• Productivity!• Freedom from IT• Website Management• Creative control

IT• Multithreaded, highly

scalable Web Farms• development platform• Immediate scale

up/out• Guaranteed storage

and retrieval• Files, Files ..

everywhere

Management

• First contact with customers

• Content is cost• Gateway to changing

web experiences

Overloaded terms?• CMS• WCM• DM• ??

CMS is Your Website Expectations

Why move CMS to the cloud?

Agility•The cloud model keeps your business more agile over the lifetime of your CMS•Creating self service points reduces friction (IT no longer needs to specify, receive, install and configure each instance)

•Automatic load leveling•Quicker iteration cycles

Focus•Deploying your CMS to the cloud let you focus on higher value activities•Like having top tier developers who can differentiate applications

Cost•Reducing cost through economies of scale (Not a people discussion)•Cloud service providers offer focused expertise, standardized components, best practices and massive scalability at a lower cost than a company can achieve

•Pay for what you use (no need to over-provision and sink capital into compute capacity)

It’s a business choice….

Scenario – Pure Cloud

Content Editors

Site visitorsWhat is it?• Complete application in the

cloud

Advantages• Quickest for new CMS • Consistent platform• Infrastructure reduction

(not people!)

Disadvantages• Existing CMS migration • It’s scary!

Scenario - Expansion

Content Editors

Site visitors

Corporate Firewall

What is it?• Leveraging cloud for Front

end/Back end services

Advantages• Maintain asset security• Leverage existing assets

Disadvantages• Infrastructure change

Scenario – On-Demand Marketing

Content Editors

Site visitors

Corporate Firewall

Content Editors

What is it?• Leveraging cloud for short

duration activities

Advantages• Reduce on-site IT resources

(not people!)• Brand expansion

Disadvantages• Provisioning required

Q&A

Thank you!E-mail: thomasr@kentico.comTwitter: trobbinsBlog: http://devnet.kentico.com/Blogs/thomas-robbins.aspx