What Is a Cloud-firstHeadless CMS?

We’ve been using CMS to manage website content for 20+ years

BUTThe world has changed!

Today, we live in a multi-channel world

People spend more time using mobile than desktop

Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide

US consumers use on average 3.5 connected devices per person

Source: https://www.consumerbarometer.com/en/trending/?countryCode=US&category=TRN-NOFILTER-ALL

— IDC Worldwide Semiannual Augmented

and Virtual Reality Spending Guide

“...augmented reality and virtual reality

(AR/VR) market will grow from $5.2 billion

in 2016 to more than $162 billion in 2020.”

Traditional CMS products weren’t built for these scenarios

In most cases, they were built as a coupled CMS for websites

Limitations of Traditional (Coupled) CMS Products

Page-oriented model rather than content components

Single platform/programming language

Limited flexibility of the templating engine

Custom code tightly connected with CMS code

“Through 2020, more than 90 % of web

content delivered to IoT devices will

be delivered as content components

versus pages.”

— Gartner research note “Digital Experience

Platforms Need to Feature Headless Content and

Smart Client Capabilities”, December 6, 2016

We need a new breed of CMS that will better support multi-channel

digital experiences

Headless approach separates content management and

its presentation

With a headless CMS, you canPublish content on any channel Web, mobile, virtual reality, digital assistants, chatbots, Internet of Things, etc.

Separate the CMS and your application … to get more flexibility.

Use the CMS API with any technology PHP, JAVA, .NET, node.js, etc.—to display the content on any channel.

In theory, you can make any CMS headless, but that’s not enough

You will address one issue, but you still have to babysit the CMS… :(

We need a new breed of CMS without the pains connected with running one—

after all, we’re in the age of the cloud

Today, companies increasingly prefer the SaaS model as it allows them to focus on

their business instead of technology

Source: https://www.bvp.com/blog/state-cloud-2015

Traditional CMS weren’t suitable for the SaaS model as they didn’t allow for

separate content management and presentation

The headless CMS solves this issue: The CMS vendor provides content

management as a service, while you build your application using its API

Traditional CMS Installed in the Cloud

Cloud-first Headless CMS

YOU TAKE CARE OF EVERYTHING

THE VENDOR TAKES CARE OF THE CMS

YOU TAKE CARE OF YOUR APPLICATION

It means if you want to reap all the benefits, you need to go

cloud-first AND headless

You only take care of your website or application You can create your presentation on any platform, using your favorite programming language and development tools—you just call the API.

The vendor takes care of the CMS… its availability, security, performance, upgrades and backup. It provides an API and a content delivery network that makes the content available anywhere in the world at lightning speed.

Welcome to the Future!

Cloud-first headless CMS provides huge benefits for modern

marketers and developers

It’s not just a temporary trend for some niche market, it will change the CMS

world over the next five years

— Ben Horowitz

“… the new product must be at least 10

times better than the old way of doing

the same thing or customers will stay

with what they have.”

Why Is Cloud-first Headless CMS 10 Times Better?

No Worries About Running a CMS

The vendor takes care of upgrades, hotfixes, security,

performance, etc.

Built for the FutureCreate modern multi-channel digital experiences for devices

to come

More CreativityHave no limits by gaining

complete control over your presentation

Platform IndependenceUse your favorite programming

language, tools, and development process

Higher AgilityShorten time to market and

quickly test new ideas

We're at yetanother inflection point…

1990s

2000s

2010s

Today

Page Generators

Dynamic Web CMS

Monolithic Digital Experience Platforms

Cloud-first Headless CMS

Cloud-first Headless CMS Is Here

Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you

GIVE IT A GO!