Connected TV vs. STBIPTV World Forum

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Connected TV

2

Pay TV operators

CE Vendor - Smart TV platform

Subscription VoDs

Content Owners

Free contents

Niche contentsGames & Social

Broadcasters

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Pay TV STB

3

Pay TV operator platform

Pay TV operator

Subscription VoDs

Content Owners

Games & Social

Broadcasters Free contents Niche contents

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Differences

4

Connected TV Pay TV STB

Replacement cycle 7 years 3 years

Hardware cost Affordable

Upgradability

Control environment

Go to market

Platform environment

Ecosystem

Expensive

Fixed feature set Frequent updates

CE vendor Pay TV operator

Fragmented app ecosystem Operator ecosystem

Quick 6-12 months

Competitive Proprietary

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Connected TV app uptake

5

60% of households with connected TV use TV apps on a weekly basis

Source: Various

August 2011

January 2012

January 2012

February 2012

September 2011

January 2012

LG, Philips and Sharp Smart TV apps starting with a common SDK

Google TV apps failing to find a user base Verizon FiOS TV app to deliver

contents to LG and Samsung TVs

Myriad, Broadcom deliver Android apps to TVs

Samsung closes in on 20 million Smart TV app downloads

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Pay TV STB – A quality experience

6

Pay TV operator

• Request new features/apps • Request prompt technical support• Provide feedbacks• Continuous payment

(Enabling operator to reinvent)

• Deliver the latest content• Provide the latest user experience • Provide quality of service• Provide frequent software upgrades

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Evolution of content services

7

Pay TVCompanion screen

Pay TV Broadcast

Pay TV Video on Demand

Pay TVApp on Demand

Media Hub

• Content services are constantly evolving – require upgradable devices

• Connected TVs support a snapshot of features available at the time of their release

• Technologies like MPEG-DASH, multiple video codecs, WebGL, CSS 3d Flash 11 are being used now in content services but not available on current Connected TVs

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Market size

8

Source: IMS Research, ScreenDigest 2011

0

20

40

60

80

100

120

140

160

2012 2013 2014 2015

Uni

ts (M

illio

n)

Connected TV shipments 2012-2015

0

20

40

60

80

100

120

140

160

2012 2013 2014 2015

Uni

ts (M

illio

n)

Pay TV STB shipments 2012-2015

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Media gateway business model

9

Service Level Agreement Media Gateway

OTTfree

Customer loyaltyreduce churn

Apps Tenancy$

Video Call$

T-Commerce$

Home Monitoring$

Home Control$

Gaming$

App on Demand $

Video on Demand$

Connecting your customers to the fully connected world

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Evolution of the STB – the home cloud

10

Home Cloud advantages:•Freely distributed content around the home (without burdening operator network) •Manage in home content and applications distribution using DLNA, UPnP and RUI•Control in home connected device such as home automation or monitoring peripherals

Media Gateway

Home Cloud

TV + STBConnected TV PC Tablet

Mobile

1st TV-setPhotos

Videos

Apps

Music

Connected TV

Pay TV operator