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global media intelligencewww.screendigest.com
IPTV:IPTV:European Market OverviewEuropean Market Overview
Dan Cryan Dan Cryan –– Research AnalystResearch Analyst
1919thth October 2005October 2005
global media intelligencewww.screendigest.com
Screen DigestScreen Digest
Market research firm covering the global entertainment sector
• The research journal– Research, intelligence, analysis
– Since 1971
– The international media business’s leading news and market research journal covering:
• Free & Pay TV Broadband
• Video and DVD Film production & distribution
• Cinema & D-cinema Video-on-demand
• Video games Wireless (mobile) content
• Digital media Technology & Content deals
• Market reports
• Consultancy
• Online Intelligence services
global media intelligencewww.screendigest.com
The market todayThe market today
38.7m broadband subscribers in Western Europe
Over 85.6m pay TV households
657,000 IPTV subscribers
0.42% of European TV households have IPTV
8.8m IPTV subscribers at the end of 2009
global media intelligencewww.screendigest.com
IPTV service launches per yearIPTV service launches per year
0
1
2
3
4
5
6
7
8
9
1999 2000 2001 2002 2003 2004 1H2005
global media intelligencewww.screendigest.com
Live IPTV servicesLive IPTV services
Kingston Interactive TV, HomechoiceUK
Canal Digital, Telia Digital TV, ViasatSweden
Telefonica ImagenioSpain
VersatelNetherlands
FastwebItaly
T-Online Vision, Alice MovieGermany
France Telecom Maligne TV, Free Telecom, Neuf Telecom , Canal Plus, TPS
France
global media intelligencewww.screendigest.com
As broadband market grows, so will As broadband market grows, so will annual broadband access revenuesannual broadband access revenues
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
2002 2003 2004 2005 2006 2007 2008 2009
Belgium
France
Germany
Italy
Netherlands
Spain
UK
€Billions
global media intelligencewww.screendigest.com
Connection Speeds Connection Speeds vsvs Subscription CostSubscription Cost
Average downstream connection speed (Mb/s)
Average subscription cost (€ / month)
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2000 2001 2002 2003 2004
25
30
35
40
45
50
2000 2001 2002 2003 2004
global media intelligencewww.screendigest.com
Annual broadband access ARPU on the decline Annual broadband access ARPU on the decline ––service providers need valueservice providers need value--added services to added services to make up shortfallmake up shortfall
0
100
200
300
400
500
600
2003 2004 2005 2006 2007 2008 2009
Belgium
France
Germany
Italy
Netherlands
Spain
UK
Annual ARPU €
global media intelligencewww.screendigest.com
Broadband penetration Broadband penetration vsvs Pay TV penetration 2004Pay TV penetration 2004
0
20
40
60
80
100
120
France
Germ
any
Italy
Neth
erlands
Norw
ay
Spain
Sweden
UK
Broadband
Pay TV
Household penetration (%)
global media intelligencewww.screendigest.com
Broadband penetration Broadband penetration vsvs Pay TV penetration 2009Pay TV penetration 2009
0
20
40
60
80
100
120
France
Germ
any
Italy
Neth
erlands
Norw
ay
Spain
Sweden
UK
Broadband
Pay TV
Household penetration (%)
global media intelligencewww.screendigest.com
IPTV: the space for growthIPTV: the space for growth
Cable TV services offer the closest product to IPTV
Countries with low cable TV penetration (Italy, France, Spain and UK)
Low digital cable penetration (Belgium, Germany)
global media intelligencewww.screendigest.com
Access technology market share 1H 2005Access technology market share 1H 2005
0
5
10
15
20
25
30
35
40
France
Germ
any
Italy
Neth
erlands
Norw
ay
Spain
Sweden
UK
DSL
Cable
Other
Household penetration (%)
global media intelligencewww.screendigest.com
Access TechnologyAccess Technology
DSL dominates the market - Europe-wide over 90% of ‘homes passed’
Good quality, (i.e. reliably greater than 4Mb/s), connection is required
Standard ADSL not enough for HDTV which requires FTTH or 2nd
generation xDSL (ADSL 2+, VDSL, VDSL 2)
global media intelligencewww.screendigest.com
The European IPTV market 1H 2005The European IPTV market 1H 2005
0
50
100
150
200
250
300
France
Germ
any
Italy
Netherlan
ds
Norw
ay
Spain
Sweden
UK
IPTV subscribers (000s)
global media intelligencewww.screendigest.com
The European IPTV market 1H 2005 and 2009The European IPTV market 1H 2005 and 2009
0
500
1000
1500
2000
2500
France
Germ
any
Italy
Netherlan
dsNorw
ay
Spain
Sweden
UK
IPTV subscribers (000s)
global media intelligencewww.screendigest.com
IPTV share of pay TV market (2004)IPTV share of pay TV market (2004)
0
1
2
3
4
5
6
Italy
France
SloveniaNorw
ayIreland
Spain
UK
Denm
arkGerm
anyFinlandAustriaBelgiumNetherlandsSwitzerland
% of pay TV homes using IPTV
global media intelligencewww.screendigest.com
IPTV share of pay TV market (2009)IPTV share of pay TV market (2009)
0
5
10
15
20
25
Italy
France
Spain
SloveniaDenm
arkNorw
ayAustria
NetherlandsIreland
UK
BelgiumFinlandSwitzerland
Germ
any% of pay TV homes using IPTV
global media intelligencewww.screendigest.com
FranceFrance
• The largest IPTV market in Europe (281,000 subscribers)
• Very competitive telecoms market– Roughly 2.3m unbundled lines at the end of
1H 2005– 3 telcos have launched IPTV
• Competitive DTH Market – 16.8% of TV HH– Canal Satellite and TPS have both launched
IPTV services
• Small but dynamic cable market– 14.6% of TV HH
• Low pay TV penetration should give space for growth
Pay TV market share
Analogue
terrestrial,
21.0
IPTV, 4.5
Satellite,
40.2
Cable,
34.2
Pay DTT,
0.2
global media intelligencewww.screendigest.com
The European IPTV market 1H 2005The European IPTV market 1H 2005
0
20
40
60
80
100
120
140
160
180
200
Fastweb
Free TelecomMalign
e TV
Canal P
lus
TPS
Telefonica
Neuf Telecom
T-Onlin
e
Hom
echoiceLyse
subscribers (000s)
global media intelligencewww.screendigest.com
GermanyGermany
• Consumers traditionally unwilling to pay much for TV– High free satellite penetration (37% of TV HH)
– High analogue cable penetration (58% of TV HH), available for a small monthly fee
• IPTV services from T-Online and Hansenet offer VoD only
• T-Online– Service available to both the TV and PC
– Sold 36,000 titles in Febuary 2005 rising to 72,000 in June
– Running trials for HDTV to the PC over ADSL 2+ and VDSL in Hamburg and Stuttgart
• Hansenet– Hansenet only offer Alice Movie in Hamburg
– Encoded at 1.5Mb/s in MPEG 1
– Signed up 1,100 subscribers since launch in mid-2003
– Buy rate of 0.45
global media intelligencewww.screendigest.com
European IPTV services by service offering European IPTV services by service offering
1510
3
Pay TV + VoDPay TV onlyVoD only
global media intelligencewww.screendigest.com
NetherlandsNetherlands
• High cable penetration (94.3% of TV HH)
• Digital cable and DTH satellite take up slow due to the high quality of the analogue cable offer
• Versatel entered the IPTV market in January 2005
– Bought the rights to Dutch football until 2008 for €30.5m per year
– At the end of July 20,000 had signed up
– The service launched in at the start of the football season in August
global media intelligencewww.screendigest.com
Content optionsContent options
• Team up with established pay TV operators– French model: France Telecom, Free Telecom and Neuf Telecom IPTV subscribers can
access Canal Plus/CanalSat and TPS packages
– Sweden: Canal Digital and Viasat partner various network operators to offer their packages over IP
• Aggregate the content yourself– Versatel (NL) and Belgacom (BE) have bought exclusive football rights
– T-Online signed its own deal with the film studios
• Hybrid solution– Neuf Telecom (F) uses the national digital terrestrial television network for delivering
content not available over IP