GALAXY Tab VS iPad

In the beginning, there was TV...

... then internet came along

And now we have …

Tablet = comfortable computing

He is ……….Innovator

what can you do with a

tablet ?

We are climb

PLC curve

Apple

Apple

Products

Products

Apple

AppleLocation : Cupertino

AppleDistribution structure

Location: Dallas, Texas

Empire towerLocation:

Dallas, Texas

Distribution

ApplePerformance and

Strategy

Apple

9.7 in+ =

Apple

Apple

7 in

10.1 in

Apple

COMMITTED BUYER

LIKE THE BRAND

SATISFIED BUYER

SATISFIED/HABITUAL BUYER

SWITCHERS/PRICE SENSITIVE

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Apple

Apple

1 day 70 days

300,000 1,000,000

iPad

Apple

1 day 70 days

300,000 1,000,000

iPad other

95%iPad other

98%

iPad

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

iPad

androide

others

1 month 3 months

3,000 30,000

66%

Galaxy tab

28%

iPadiPadGalaxy tab

Androide

iPad

others52%36%

Apple

Round one

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

Apple

iPad 2

Apple

iPad 2499 $

Tab 10.1

price

Apple

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

Apple

Apple

You are coppycat

Apple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

Apple

First week 3 months

1,00,000 14,000,000

300,000In thailand

Apple

First week 3 months

1,00,000 14,000,000

95% 98%

iPad

iPad

androide

others

iPad

Androide

others68%

Galaxy tab

21%57%26%

iPadGalaxy tab

MARCH2010

SEP2010

MARCH2011

68%21%

98%57%26%

iPadGalaxy tab

36% 52%

66%28%95%

98%