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The Orange County Transportation Authority (OCTA) launched a public “e-volvement” program to optimize community involvement and public participation utilizing cost-effective social media tools to create opportunities for meaningful public engagement. Social media is creating exciting opportunities for the organization in helping cultivate two-way conversations with customers and stakeholders.
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Getting Ready to Work
Online interaction to share insights, opinions and perspectives
OCTA Using Social Media
Power of Twitter
Sharing information and engaging with online public
Generating about 300,000 impressions each week
Power of Facebook
Growing with more than 400 million users, larger than U.S. population
Sharing events, projects and programs with pictures and articles
Addressing questions and comments
Power of YouTube
Communicating transparency and authenticity with weekly videos
Providing public with deeper understanding of OCTA
Maximizing Coverage
Cultivating conversations and enhancing reputation
Reaching stakeholders directly
Utilizing social media practitioners as citizen journalists
