References:http://vine.co/bloghttp://www.statisticbrain.com/attention-span-statistics/http://blog.kissmetrics.com/product-videos-conversion/http://www.billiondollargraphics.com/infographics.htmlShakespeare, Hamlet, London Oxford University Press 1914hhttp://www.unrulymedia.com/article/08-05-2013/unruly-unveils-top-vine-metrics-and-100-most-tweeted-vines-celebrate-app’s-100-dahttp://www.biztechday.com/mobile-stats-2011-91-use-mobile-phones-to-socialize/http://www.socialbakers.com/blog/1630-66-of-people-use-mobile-to-tweet-about-brands

VINE BRAND BENEFITSVINE VISIBILITY Moving images Attract AttentionHIGH REACH & ENGAGEMENT Customer AcquisitionVINE SEO Hashtags supported & Gain TrafficHUMANISE BRAND Gives Transparency to brandsViewers 85% more likely to Buy thanks to Product Video66% 66% of People use Mobile to Tweet About Brands

VINE FILM SCHOOLLOOP FOREVER Similar rst & last frameVARY SHOTS 30 degrees at least to avoid jump cutsALTERNATE back & front cameras, possible repeatedlySTOP-MOTION change of scene, time, optical illusionsRULE OF THIRDS Split screen into 3 & occupy 2/3 frameSIMPLICISIMPLICITY Strive for sharability with tricks & effects

VINE CONTENT IDEASVISUALISE DATA Creative Communication OpportunityCONTESTS Host fun Testimonial CompetitionsANIMATE DATA Innovative White-Paper or Report CoversGUIDES Educate with Product or Service How To Guides360 TOUR Exclusives & Behind Scenes TEASERTEASER Whet appetites & Generate Sneak Peak Buzz

Low BarriersLow Costs

High ImpactHigh Shareability

“App usages dominates 82% mobile usage”

VINE METRICSNO ANALYTICS tool on VineUse SimplyMeasuredFREE for Twitter Users with10k or less FollowersReport after 3 Vines in 7 daysWEEKENDS WEEKENDS are the most Popular Time to Share

“Brevity is the Soul of Wit” #Shakespeare

"Constraint inspires creativity" D. Hofmann, Vine

“Visuals are processed 60,000x faster than text”

VINE VIRALITYVIEWABLE by Anyone regardless of PlatformFIND, FOLLOW & INTERACT Like & CommentTRENDING #Hashtags shows Fastest Rising Posts3rd PARTY SITES AllAroundtheVines, VinePeek,VineFav, VinesMap, VineRoulette91% 91% of Mobile Internet Access is to Socialise5 VINE TWEETS / SECOND are Sent

VINE IS A FREE 6 SECOND LOOPING MOBILE VIDEO APPLICATION FOR iOSLaunched by Twitter January 2013

INTRODUCTION TO VINE#ShineOnVine

#ShineOnVineFeedback or ConnectDIRECTOR @sealocv

27 May 2013DATE