FlickrAn Introduction to Social Media Marketing via Photo Sharing

Tom King, President/CEOForward Marketing

Doing more with less

http://www.flickr.com/photos/bobasonic/170043435/

How can Flickr help you?

Upload and store photos

Find photos

Share photos

Connect with people

Pros / Cons

Full‐size JPG filesUnlimited storage space*Highly searchableLow cost*Can be private or publicNo software to download or buyAvailable on any computer

• Can’t accept RAW image files

• Won’t integrate with photo editing software like Adobe Photoshop

• Not automatic

*Pro account

Create a Flickr account

Set up your Flickr account

Privacy

Welcome screen

Upload

Organize your photos

• Tagso words you can add to a photo to help identify ito Examples: edible, plant, green, banana

• Setso groupings of your photos, much like a traditional photo album

o Example: My Missouri Botanical Garden trip• Collections

o umbrella group of related setso Example: My Visits to Public Gardens

Tags

Tags

Sets

Collections

Find and use photos

Finding photos

Download photos

• “All sizes” button

Download photos

Use photos other ways

Blog or tweet

Connecting with people

• Groups• Comments• Contacts

Groups

• Bring together photos with a specific theme• Allow people with similar interests to connect

Groups

Comments

Contacts

Staying connected

Share photos via email

Advanced tools

• Uploadr software• Organizr• Stats

Flickr Uploadr program

Flickr Organizr[this is how they spell it … like Flickr, Uploadr]

Using the Organizr

Using the Organizr

Geotagging

Geotagging

Measure

Measure

Measure

Measure

Recommended Tools

• Smart phone for photos (Android, etc.)• Picnik by Google to edit photos online• Trendrr Social Media Dashboards

• … or HootSuite• Wibiya to drive social traffic• Web CEO• Google Chrome & Firefox with extensions• Web IT services on ForwardM.com

For More Information

Tom King, President/CEOForward Marketing

713‐449‐2000tk@forwardm.comwww.ForwardM.com