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Why should You move from offline to online? www.wsifirmawsieci.pl

Introduction to digital marketing

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Page 1: Introduction to digital marketing

Why should You move from offline to online?

www.wsifirmawsieci.pl

Page 2: Introduction to digital marketing

It’s a Changing World

New Technology Emerges

Consumer Behavioral

ChangeBusinesses React

Marketing Spend Moved from

Offline to Online

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fika

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Page 3: Introduction to digital marketing

We spend more time in the Internet

Consumers get:

WHAT they need

WHERE they need

WHEN they need

Consumers evaluate the

products

Consumers share

information about the products

Page 4: Introduction to digital marketing

Online promotion impacts your business

Hotel, Estonia•No of visits on website increased by 25 %

•Bounce rate dropped by 22 %

•Avg time on website increased by 74 %

Car rental, Poland

•No of visits on website increased by 60 %

•No of visits from browsers increased by 132 %

• Income increased by 60 %

Florist, Belgium•No of orders increased by 20 %

• Income increased by 30 %

Page 5: Introduction to digital marketing

You can get there…

Become visible to

increase the traffic on the website

Become efficient to

convert traffic to new customers

Measure your actions to

retain current customers

Find new opportunities to

expand to new industries and new markets

Page 6: Introduction to digital marketing

… with the following tools

•Creating dedicated mobile websites

• Search Engine Optimization in mobile devices

•Creating dedicated mobile applications

•Trainings

•Workshops

•12 step process of implementation of social technology in the organization

• Internet Marketing Strategy Definition

• Internet presence audit

•Competitor Analysis

•Website Analysis

•Conversion Optimization

•Trainings

•Paid Search (PPC)

• Search Engine Optimization (SEO)

•Brand reputation

•Website optimization for search engines

Search Optimization

Internet Marketing Consulting

MobileSocial Media

Page 7: Introduction to digital marketing

CONTACT US TO HELP YOUR BUSINESS!

Mateusz Wisła

Internet Marketing ConsultantMobile: +48 502 367 660e-mail: [email protected]

WSI Firma w Sieci

tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl