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WHAT IS ONLINE MARKETING???

Introduction - Digital Marketing

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Page 1: Introduction - Digital Marketing

WHAT IS ONLINE MARKETING???

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Precisely, it is marketing any PRODUCT or SERVICES through the various mode of INTERNET

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INTERNET???

WHAT? WHY?HOW?

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BECAUSE

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It is the Biggest Market

With 2 billion users globally

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Available on just one CLICK

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Connects you ANYTIME ANYWHERE

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A GLOBAL VILLAGE

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Growing ONLINE SHOPPING TREND

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“Internet is the

Viagra of big

business”

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Even MICRO, SMALL & MEDIUM Organizations are moving to WEB

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MULTI-AGE GROUP

Users are of

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We Love to be SOCIAL

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More than 35% of internet users are

On CELL PHONE

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Effective MONITORing

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Some STATISTICS

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Approx 1.3 billion domains registered globally

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Doesn’t Require any Introduction

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Is #2 most visited

website on the

internet

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More than 800 million users

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35 Hours of Videos uploaded Every Minute

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Globally 200

million users

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More than 20,000,000

articles

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More Than 6,000,000,000

Photos hosted on flickr.com

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And Many More

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Now, How to go

DIGITAL????

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Successful Digital Marketing

depends on fantastic

STRATEGY

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Strategy is something which clears the Road Map.

HOPE is not a Strategy.

Strategy must follow 3 mantras:

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Be

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Use it like SPICES

In RIGHT PROPORTION

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Be PATIENT

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TACTICS

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#1 Have a Professional

WEBSITE

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#2 Search Engine Optimization

& Marketing (SEO & SEM)

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Various Search Engines available

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All search terms are called KEYWORDS.

Its about making your website available on those related

keywords.

And many other technical jobs to improve your search visibility

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#3 SOCIAL MEDIA MARKETING

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Presence on Social Networking Sites

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Blogging

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Video Sharing & Channels

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Photo Sharing

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Information Sharing & Directory

Submissions

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Various Social Options

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Select which suits

your business MORE

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#4 Email Marketing –

Mailers & RSS Feed

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This was just a synopsis. Follow us for more details

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Golden Rule;

To succeed in

DIGITAL MARKETING, DIG-IT-ALL I n right

I in right proportion

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Feel free to drop a line on [email protected]