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Vietnam
Bringing digital media planning solutions to local and international agencies, advertisers and publishers invested in the emerging markets
Introducing Effective Measure
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Audiences (Via Publishers)
• Show audited numbers• Get included in plans• Monetize audiences
Advertisers
• Verify audiences• Plan media
campaigns• Contact media sales• Conduct research
Introducing Effective MeasureOur Relationships with the Digital Media Industry
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We are at the Right Place, at the Right Time.Come Join Us in a New Era of Digital Media Planning
As at July 2011, Effective Measure is the De-facto data source in 23 countries with almost 2000 Media Planners using our easy-to-use tool to make online advertising and research purchases.
Almost 3 million behavioural profiles in four major regions.
Microsoft, P&G, Unilever consider Effective Measure as a key source of online research.
100% 0%
% of online population that has an EM profile
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EM Panel(230k people)
Rest of internet, Social Media andnew sites
EM Tagged Data(286m people)
Intent Data including Consumption,Search Terms & Duration
Survey Profiles(2.3m people)
Demographic, Affluence& Intender Data
Benefiting Advertisers & Publishers
Our in-depth insights help plan, engageand eventually buy and sell a projected
audience of over 500m people
The Effective Measure Methodology
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One Click Access to Demographic DataCombine Online Traffic Data with Demographic Data to Strengthen your Media Plans
It only takes one click to access detailed demographics for each section of your site.
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Our Demographic Data Offers More OptionsGo into Standard Demographics, Segmentations and Locations Easily
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Use ‘Segmentations’ to Get Psychographic DataUnderstand the Unique Personalities of your Audience
The Vietnamese online population are mostly Connectors
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Meet your Requirements in Three Simple Steps
Step 1With tools like the Effective Measure Audience Plan, Planners can select the exact demographic they are targeting
Example:
WomanAged 30+Income up to $2,000 per month
Step 2Choose website and sections that are most relevant to your target audience
Media Planning Made Easy
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Media Planning Made EasyStep 3 Launch your Campaign and Track with AdScope
Place the AdScope Ad Tag Inside Each Creative
Measure Ad Performance Across Websites and Ad Networks
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Enjoy Measurable Benefits with Us
Make well-informed decisions on your ad spend based on transparent, real data
Gain a clear understanding of your target audience
Discover how your audience distribution affects your brand/ site performance
Use data to provide precision to your future campaigns
Benchmark your sites usability performance to a regional corporate average
Channel consumers into your various sites and increase your total net reach
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We would love to meet you.Contact our local team member, Nguyen Quang, Duy (Mr.):
+84 908 666254
www.effectivemeasure.com