Introduction to 451 Research

Roshan Methananda

451 Research is an information

technology research & advisory company

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Founded in 2000

210+ employees, including over 100 analysts

1,000+ clients: Technology & Service providers, corporate

advisory, finance, professional services, and IT decision makers

10,000+ senior IT professionals in our research community

Over 52 million data points each quarter

4,500+ reports published each year covering 2,000+

innovative technology & service providers

Headquartered in New York City with offices in London,

Boston, San Francisco, and Washington D.C.

451 Research and its sister company Uptime Institute

comprise the two divisions of The 451 Group

Research & Data

Advisory Services

Events

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451 Research provides

unique insight into emerging,

disruptive technologies and

the companies taking them

to market.

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Through data-driven demand and supply

side analysis, 451 Research employs the

perspective necessary to decouple hype

from reality—providing our clients with

complete insight into where the market is

really headed, and why.

Our analyst team is experienced, credible, and diverse.

100+ analysts with an average of 10+ years in the industry

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Diversity of experience includes: Technology & service provider

executive management

IT leadership

Corporate advisory and finance

professionals

Gartner, Forrester, IDC

Expertise includes: Data analytics, forecasting

and modeling

Engineering and product development

Marketing and go-to-market

A combination of research & data is delivered across fourteen channels

aligned to the prevailing topics and technologies of digital

infrastructure… from the datacenter core to the mobile edge.

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Our research & data products provide the right mix of

quantitative and qualitative insight to impact your critical

business decisions.

Market

Insight

Concise reports on the

technologies and

services that drive IT

innovation

Technology &

Business Insight

Qualitative &

quantitative reports

providing

comprehensive

analysis of specific

technologies, markets

and economic drivers

Customer

Insight

Insight into IT

purchase-decision

behavior,

implementation best

practices and

technology adoption

trends

KnowledgeBase

Interactive databases

offering in-depth data

on IT and telecom

M&A and, separately,

on multi-tenant datacenter facilities

Market Monitor

& Forecast

Quantitative

deliverables that offer

market size, share and

growth forecasts for

rapidly evolving

marketplaces

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M A R K E T I N T E L L I G E N C E C O M P E T I T I V E I N T E L L I G E N C E

Q U A N T I T A T I V E Q U A L I T A T I V E

Go to Market Services

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We offer a variety of services to complement every

stage of your marketing funnel — from lead generation

to qualified prospect nurturing.

Licensed content

Full Market Insight reports

Technology & Business

Insight report excerpts

Message testing with

industry analysts

Event Sponsorship

Custom content

Quotation Support

Webinar

Speaking Engagement

Video

Commissioned research

Competitive Battle Cards

Sales Training

Tailored Insight

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Inquiry Subscribers can access

our analyst team to gain

context on any published

report

Strategy Day Retain an analyst to spend a

full or half day with your team

discussing your key

technology-related initiatives

Advisory Services Engage our consulting

team to develop

customized research to

address your strategic

and tactical challenges

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Service Components

Market Analysis Market segmentation; sizing and forecasting; history, trends,

and outlook

Demand Analysis Customized primary research analyzing end-user adoption,

needs, demand drivers and inhibitors, spending, and buyer

preferences

Competitive Analysis Competitor identification, profiling, strengths and

weaknesses, opportunities and threats

Use Cases

Strategic

Planning

Opportunity

Analysis /

Decision Support

Product

Strategy

Sales

Training

451 Research provides consulting to Fortune 100 enterprises, financiers, service providers and IT vendors.

Events

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451 Research events drive the agenda for the

global digital infrastructure community, including:

IT end users

Service providers

Technology vendors

Investors

Held across the United States and

Europe, 451 Research events are

the ideal platform to demonstrate

thought leadership and accelerate

the sales process.

Delegates gain actionable insight from 451 Research

analysts and end users, delivered through groundbreaking

keynotes, case-study presentations and one-on-one

meetings — all underpinned by high-quality

opportunities to network and learn from industry peers.

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Clients use us to:

Stay informed via our written research

Make decisions based upon our demand-side

and market data

Obtain a tailored perspective from live

discussion with our analysts

Support marketing executions with our

go-to-market services

Gain prescriptive advice from our Advisory team

Research & Data

Advisory Services

Events

How can we help?

Research & Data Products

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Your radar into the business of IT innovation:

Investigate competing vendors

Evaluate the impact of emerging technologies on

your business

Monitor from the mobile edge to the datacenter core

Get the inside track on your business and

your markets:

Research into emerging enterprise IT markets

Forward-looking analysis focused on M&A

Insight into key technology issues from the IT

decision-maker perspective

Live access to 100+ analyst team

Market Insight

Technology & Business Insight

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Complementing our Market Insight research, Technology & Business Insight reports

draw from market data, analysis of customer adoption and perspectives on market

dynamics. Reports are thorough but concise, typically 15-25 pages in length:

Previews: presenting a forward view of near term market dynamics

Forecasts: analyzing the factors which affect the growth the market, supported by

proprietary market data

Customer Voice: discussing customer needs and requirements as discovered in our

proprietary survey data of over 12,500 IT decision makers

Game Changers: insight into new or emerging markets, utilizing our proprietary M&A

KnowledgeBase

Buying Guides: delivering actionable advice for Enterprise IT clients on selection criteria

Market Maps: defining the competitive landscape within a specific market, including

company profiles and positioning

Unique Analysis: presenting thought leadership on a specific topic area

Customer Insight

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The Customer Insight product family leverages extensive survey research

carried out on a monthly, quarterly and annual basis with more than 12,500

IT professionals and more than 40,000 consumers.

TheInfoPro ‘Real world' intelligence on key

enterprise IT sectors to drive

strategic planning, technology

benchmarking, competitive

analysis and vendor

selection/negotiation.

ChangeWave Leading-indicator survey data

that identifies and quantifies

change in telecom, consumer

electronics, and corporate

buying trends

Mobile and Telecom Surveys Representative market

sampling of the mobile

ecosystem that gathers the

preferences and viewpoints

of consumers, employees,

and IT decision makers.

M&A KnowledgeBase

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Focused on the broadly defined

information technology sector

Tracks more than 38,000 global

transactions across more than 650

segments of the technology and

telecommunications markets.

In-depth analysis and proprietary deal

value estimates for key private-company

transactions involving some of the

market's most disruptive technologies.

Datacenter KnowledgeBase

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Unique database of more than 3,000

global colocation and wholesale

datacenter facilities

Provides the industry's most authoritative

and comprehensive set of datacenter

intelligence, with more than 100 data

points and metrics under coverage.

Data gathered from primary sources,

which include on-site visits and

assessments and direct outreach.

Market Monitor & Forecast

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The product family offers market size,

share and forecast data for eight key

emerging segments of the enterprise

technology marketplace.

Research Methodology:

Rigorous Processes: Analysts employ both bottom-up and

top-down approaches, building individual models for each of

the companies under coverage, as well as forecasting entire

markets globally and by country.

Verification: Analysts check models and estimates regularly

with industry bodies, financial regulators, companies under

coverage and their peers.

Transparency: Analysts attach sourcing and provenance

information to data points, allowing clients to understand the

degrees of confidence in forecasts.

Mobile Telecom

Enterprise Mobility

Datacenter Management Software

Cloud-enabling Technology

Virtual Desktop Ecosystem

Cloud Computing

OpenStack

Enterprise Mobility Management

Thank You!

Roshan Methananda Account Manager, EMEA

+44 (0)20 7426 4693

+44 (0)7769 184 865 roshan.methananda@451research.com