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451 Research is an Independent technology analyst and data company that helps executives make better decisions

451 Research Introduction

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Page 1: 451 Research Introduction

451 Research is an Independent technology analyst and data company that helps executives make better decisions

Page 2: 451 Research Introduction

The 451 Group is a leading technology-industry analyst and data company focused on the business of enterprise IT innovation.

Through its five owned and operated divisions, The 451 Group provides critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments.

Clients of the company are vendor, investor, service-provider and end-user organizations . Our clients rely on The 451 Group’s insight and data to support both strategic and tactical decision-making.

Founded in 2000, the 451 Group is headquartered in New York, with offices in key locations, including San Francisco, Washington, DC, London, Boston, Seattle and Denver.

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The 451 Group

Page 4: 451 Research Introduction

451 Research

Market Insight Service, Special Reports, Market Monitor, and Strategic Counsel Infrastructure Computing for Enterprise, Commercial Adoptions of Open Source, Information Management, Security, CloudScape, Datacenter Technologies, and Eco-Efficient IT

IT Infrastructure & Operations focusing on - Storage, Servers, Information Security, Networking, Cloud Computing, and Virtualization

Reports focusing on Business Trends, Corporate IT Spending, Corporate Software, Corporate Hardware, and Corporate Smart Phones

Advisory service covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors.

The Uptime Institute is “The Global Data Center Authority” and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in data-center facilities.

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End-user adoption Inhibitors and accelerators Trends and patterns Vendor selection Specific deployments

(case studies)

451 Research - What do we analyze?

451 analyses enterprise technology software vendors. Our analysts provide insight into the competitive dynamics of innovations taking place in emerging technology segments.

Vendor Focus Funding and formation Product development and

go-to-market strategy Competitive landscape and

business development M&A scenarios and exits

Page 6: 451 Research Introduction

Tier1 Research - What do we analyze?

Tier 1 provides analysis of datacenters, hosting, and cloud infrastructure markets

Datacenter supply and demand, total capacity, and utilization metrics Evolution of The Hosting & Managed Services markets Factors affecting hosters and MSPs, such as cloud computing Support for enterprise end users making procurement decisions Guidance for infrastructure vendors seeking to supply the hosting

and managed services community Insight for financiers investing in this sector.

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The InfoPro (TIP)

The InfoPro provides enterprise end use data for IT Professionals, Technology Providers, and Institutional Investors . TIPs research is used for strategic planning, benchmarking, competitive analysis, and vendor selection/negotiation.

What TIP provides Technology Heat Index: where are IT budgets going Vendor Profiles: Spending, Ratings and Buzz – all from clients Forward Looking Spending Changes for the Competitive Landscape End User Ratings Vendor Vulnerability: Who is likely to lose clients and to whom? Detailed Narrative Commentary: Context, the “whys” behind the answers.

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ChangeWave (CWR)

ChangeWave identifies and quantifies changes in corporate IT purchasing, industry and company trends, and consumer spending behavior. ChangeWave measures real time changes in Consumer and Corporate Spending in:

Telecom Trends Smart Phone Demand

Reports Business Smart Phone

Reports New Owner Surveys (e.g.,

Motorola Droid Owners Survey)

Wireless Service Provider TV Service Provider Reports Internet Service Provider

Consumer Spending and Electronics U.S. Consumer Spending

Reports (Monthly) Consumer PC and Tablet

Buying Reports Consumer Electronics

Trends Reports

Corporate Buying & Business Trends Corporate IT Spending

Reports Corporate Software

Purchasing Reports Business Trends Reports

(Quarterly) Leading and Lagging

Sectors Reports

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What do our customers get from us?

Published syndicated research

Go-to-market support

Analyst advisory and support

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Short Form Research

Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation.Designed for rapid consumptionModular, SWOT analysis, Analyst TakeM&A and tech deal componentThe core report types are: Impact Reports Tier 1 Market Developments Spotlights Analyst Notes User Deployment Reports

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Long-Format Reports

40 reports annually between 40 and 80 pages in length Detailed, 360 degree examination of specific technologies

and trends Technology innovation, vendor analysis, supply/demand,

M&A, etc.

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451 Research: Analyst Advisory

Access to analysts by phone and in-person Message testing Adjacent market introduction Company and eco-system

diligence

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451 Research Events

Global Events Organized as extension of the company’s research

agenda (Cloud, Datacenter, Information Management) Offer opportunities for directed dialogue between

clients, key market influencers and 451 analysts Held in locations reflecting the 451’s global reach

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451 Research: Subscription Practice Areas

Current themed subscription programs:Cloudscape Infrastructure computing for the enterprise Enterprise Security Eco-IT Information Management Storage Datacenter Technologies Open Sources Multi-tenant Datacenter Hosting/Managed services

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Syndicated Research

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451 Research: Market Monitor

Market size, share and growth forecasts for key segments of the enterprise technology marketplace Cloud Cloud Enabling Technologies Desktop Virtualization Bi-annual overview reports Monthly segment reports Analyst access

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451 Research: M&A KnowledgeBase

Web-based technology transaction database Complete from 2002, updated daily Taxonomy-driven categorization Proprietary data Deal rationales

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Summary

Unique combination of research, analysis & data

Published syndicated research on emerging markets

Daily qualitative & quantitative insight Analyst advisory, support Global events Go-to-market support

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Thank you. Questions? [email protected]