Introduction to Social Media

Allison TreppaDirector of Marketing & Member ServicesMichigan Nonprofit Associationatreppa@MNAonline.orgwww.MNAonline.org

About Me

Allison TreppaDirector of Marketing & Member

ServicesMichigan Nonprofit Association atreppa@MNAonline.org

• Website: www.MNAonline.org• Blog: http://MNAonline.wordpress.com• Twitter: @MNAOnline

http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

What is Social Media?

• Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.”

- Ben Parr http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition

• In other words, social media describes the tools people use and the ways people share ideas online.

• Relationship building!

SERVE STRENGTHEN

TRANSFORM COMMUNITIEShttp://www.commoncraft.com

A Great Resource for Basic Videos:

Social Media in Plain English

http://commoncraft.com/socialmedia or

http://www.youtube.com/watch?v=MpIOClX1jPE

Examples of Social Media

• Social Bookmarking

• Photo Sharing

• Podcasting and Video

• Blogging

• Feed Reading & Sharing

• Social Networking

The Importance of Listening

• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.

• Little time on the front end = big payoffs in the long run

• Food Stamp Challenge example – Michigan Nonprofit Association Blog

SERVE STRENGTHEN

TRANSFORM COMMUNITIES

http://www.flickr.com/MNAOnline

Photo Sharing

Photo Sharing

• Photos can be uploaded to sites like Flickr, tagged, grouped, and shared

• Tagging allows photos to be organized by subject matter

• Groups allow multiple users to upload photos that share a common theme

• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order

• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments

• A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog

• A blog can also contain a fundraising widget for raising money

What is a blog? What is blogging?

Blogs in Plain English

http://commoncraft.com/blogs or

http://www.youtube.com/watch?v=NN2I1pWXjXI

Nuts About Southwest Blog

http://www.blogsouthwest.com/

Video/YouTube

Photos/Flickr

Blog

Poll

News Feed

What is microblogging?

• A form of blogging comprised of user-created brief updates ~ 140 characters

• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information

• Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!

• http://twitter.com/MNAonline • Relationship building!

Twitter in Plain English

http://commoncraft.com/twitteror

http://www.youtube.com/watch?v=ddO9idmax0o

How Can Twitter Be Used?

• MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen

• We post links, reminders, and important information that we want our followers to see

• We also use our account to post questions and listen to what other Twitter users are tweeting

• We follow other nonprofits, MI residents, social media folks, etc…

• Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest

Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh• Welcome to @Brandon_at_MNA , who heads up MNA's membership

department. He is the source for MI nonprofit job postings and MNA member info!

• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!

What Is Social Bookmarking?

vs.

+ +

Traditional bookmarking

Social bookmarking

SERVE STRENGTHEN

TRANSFORM COMMUNITIEShttp://delicious.com/MNAOnline

Social Bookmarking – How Can It Be Used?

Social Bookmarking in Plain English

http://commoncraft.com/bookmarking-plain-english

orhttp://www.youtube.com/watch?v=x66lV7GOcNU

What is Social Networking?

• People using the internet to connect with others online

• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies

• Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning

• Relationship building, donor cultivation, volunteer cultivation, etc!

Facebook Search Results: All

Facebook Search Results: Fundraising Apps

http://www.facebook.com/pages/create.php

Facebook Nonprofit Organizations Fan Page

Facebook Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

LinkedIn

http://www.linkedin.com/

LinkedIn is a business oriented social networking site aimed at

professionals.

What People Do On The Internet (By Age)

http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

http://www.youtube.com/nonprofits

YouTube Nonprofit Channel Program

Thank you!

Worksheet Time!