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Why Internet Television?
170MILLION PEOPLEIn the United States Watched
5BILLION VIDEOS
FEBRUARY 2011A SHORT MONTH
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According to Marketing Sherpa,
Online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle.
Online Video - Reach, Results and Strategies
TODAY’S OBJECTIVESWhy Video
One Video
Multiple Uses
Planning For Success
Solutions Pre-Packaged & Custom Solutions
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The Evolution of Communications
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The Evolution of CommunicationsThe Power of Face to Face
EFFECTIVE COMMUNICATION
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Text
Face-to-face
When you can’t be there…Online Video Can
Live & Interactive
On Demand
An expensive stand-alone piece of content to be inserted into a website, with that content often originating from TV ads.
ONLINE VIDEO
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PERCEPTION
Online Video is:• Compelling Content that is Cost Efficient to Produce• Highly Accessible thru High-Speed Broadband• Can be used for Marketing, Training, Communications
REALITY
INTELLIGENT CONTENT
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Allows content to
be delivered
over a variety of sites and platforms
Bundles creativity & technology
together
Has built in calls-to-action that generate a
response
Appeals to viewers
Compelling To marketers
WHERE VIDEO CAN FIT INTO BRANDING
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Thought Leadershi
p
Expert Insights
Training
Corporate &
Dealer Communic
ations
Branding
1st in
the
spa
ceA
cces
sibl
e
Viral
More Effective
Credibility
Productivity
Viral
Viral Viral Personality
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Driving Sales
Engagement
Brand Building
Used on marketer’s own site but also can be easily syndicated to third parties. Designed to build brand equity online
How to guidesTips and tricks Ask the experts Popular opinions Humorous stories
360° views of product Detailed product specifications Assembly instructions Customer service videos (returns policy, FAQs etc.) Related cross-sells and up-sells Testimonials/customer endorsements Buying instructions
WHERE VIDEO CAN FIT INTO DEMAND GENERATION
HOW BRANDS ARE USING ONLINE VIDEO1
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1Brightcove
85% indicated that they are currently using online video on their websites for Marketing Products and Services.
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crea
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To s
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1Dynamic Logic
WHY BRANDS ARE USING ONLINE VIDEO1
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Penetration and use of Broadband has increased over time
One video has many uses
Producing video content for usage on the internet can be highly cost-effective, because one video can have multiple
uses, in different environments.
Planning for success with online video
Following this process, we can help you choose the correct tools, packages and approaches to maximize
reach, engage your audience and drive return on investment against your objectives.
Step 1 Define each video’s objectives: from sales to thought leadership
Step 1 Define each video’s objectives: from sales to thought leadership
Do you have this video already? Do you need help creating videos?
Step 2 What audience does this video need to reach?
Step 2
Online - Your Website
The Nonprofit TimesAudience Reach
Step 2Offline – where is this video being used – on location, in conjunction with advertising?
Online - Your Website
The Nonprofit TimesAudience Reach
Step 2Publisher reach – what publication(s) have the audience you need to reach?
Online - Your Website
The Nonprofit TimesAudience Reach
Step 2Social Media Reach – what groups online are most likely to engage with this video content?
Online - Your Website
The Nonprofit TimesAudience Reach
Step 2Your reach – your website visitors, employees, customers, dealers, newsletter recipients?
Online - Your Website
The Nonprofit TimesAudience Reach
Step 2
Online - Your Website
The Nonprofit TimesAudience Reach
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• Monthly Programs• Branded Content• Thought Leadership• Custom Media Solutions
PACKAGED SOLUTIONS BY OBJECTIVE
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• Objective based• Demand Generation• Branding
• Defined Reach• Defined Budget• Integrated Solution
• NPTtv • NonProfit Times • Website • eNewsletter
MONTHLY PROGRAMS
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• Featured Video of the Week• Push and Pull• Focus on your video
• Integrated Solution• Website• Email Push• NPTtv highlight• Video• Banner Click thru
• Extended Value / Use• Video Directory • Your website• Offline
BRANDED CONTENTYOU ARE THE CONTENT
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• Thought Leadership• Video Series• Expert Tip of the Week • 6 – 12 episodes per year
• Custom Media Solutions• Video production• Integration of video to your
website• Series / Channel
CUSTOM MEDIA SOLUTIONS
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1. Define your Objective
2. Define your Audience
3. Let NonProfitTimes craft a turn-key solution for you
4. Measure Results
5. Expand your use of video as appropriate
GETTING STARTED
