1. Publisher Solutions: VIDEO Kristen Corey | Regional VP of
Publisher Solutions August 2013
2. Video Publisher Solution Hi-Impact In-Stream Standards Rich
Media Ad Serving Platform In-Stream Mobile
3. Helping Monetize Your Video Content InsightVideo Innovation
Service Offering Cross-Channel Benefits
4. Ad Serving Capabilities to Reach Users Anywhere In-App
Mobile Web
5. Multiple Levels of Creative Choice Custom Dynamic Pre-Roll
Adaptable
6. The Best Video Production Options 8/27/20132013 Digital
Generation Inc. All rights reserved 6 Full-Service Self-Service
Video To Go Formats Interactive Video in 5 days MediaMind
Production Services Anythings possible Video Ad Designer Build
yourself in minutes MediaMind Workshop Choice of top creative
agencies Quick and Easy Interactive Custom Executions
7. Video Ad Designer 8/27/20132013 Digital Generation Inc. All
rights reserved 7 Quick Cheap Easy Anyone can use Build in minutes
Use assets you have
8. Turn Your video Into Interactive Video 8/27/20132013 Digital
Generation Inc. All rights reserved 8
9. Use Assets You Already Have 8/27/20132013 Digital Generation
Inc. All rights reserved 9
10. Video To Go Interactive Formats Wide publisher acceptance
Uses existing assets Effective across all campaign goals 5 days to
build Low CPM Give us the assets and we build it 2013 DG Inc. All
rights reserved Full- Service
11. Video To Go Interactive Formats Sidebar Logo Kit
Interactive Tiles Timeline Ad Selector Menu Ad 2013 DG Inc. All
rights reserved
12. AdAPPter 2013 DG Inc. All rights reserved Self- Service
Full- Service
13. Non-Linear Interactive Custom Ticker Bug Linear+ Non-
Linear Game Ticker Repurposed Rich MediaLinear+ Non- Linear Linear+
Non- Linear Non-Linear Interactive Custom 2013 DG Inc. All rights
reserved
14. Custom Interactive In-Stream Do anything you want within
the player Two weeks typically to build Certain executions could be
publisher exclusive You dream it; we build it Build yourself with
Workshop VPAID compliant 2013 DG Inc. All rights reserved
15. High Impact Custom Creative Branded Canvas Norton Choose
Scenario NBC Branded Canvas Branded Canvas Joes Crab Shack
Animation to Fit Theme CBS Branded Canvas Ad Pod Chicken of the Sea
FB Like Prompt ABC Ad Pod Branded Canvas Fallout New Vegas Slots
Generator NBC Branded Canvas Ad Pod Allstate Multi-Video
Interaction ABC Ad Pod Video Wall T-Mobile Lightbox Effect MTVN
Video Wall Interactive Interstitial Lexus Escape the Grid Game FOX
Interactive Interstitial Branded Canvas Target Design Generator NBC
Branded Canvas 2013 DG Inc. All rights reserved
16. Dynamic In-Stream Creative Make anything dynamic VPAID and
VAST compliant You dream it we build it Increase performance 2013
DG Inc. All rights reserved Messaging + Targeting + Creative
Versioning = Performance
17. MediaMind Interactive In-Stream Easy Fast Use our resources
not yours And
18. Emotional, Interactive, Engaging 2013 DG Inc. All rights
reserved
19. Pre-Roll vs. Interactive 0% 2% 4% 6% 8% 10% Non-Interactive
Interactive Video Engagement Rate 300% Increase in Engagement 2013
DG Inc. All rights reserved
20. The Interaction King 0.00% 2.00% 4.00% 6.00% 8.00% 10.00%
12.00% Standard Banner RM Non-Video RM with Video Non-Interactive
In-Stream Interactive In-Stream Polite Expandable Interaction Rate
2013 DG Inc. All rights reserved
21. Video Completions 12% Increase Video Completion Rates, by
Format: 2013 DG Inc. All rights reserved
22. Interaction Rate By Top Verticals 0.00% 5.00% 10.00% 15.00%
20.00% 25.00% 30.00% 35.00% 40.00%
23. Completion Rates By Top Verticals 50.00% 60.00% 70.00%
80.00% 90.00% 100.00%
25. More Measurement, Better Insight Impressions Clicks
Interactions Video Started 25% Played 50% Played 75% Played Video
Completed Replay Pause Mute Unmute Full Screen Start Full Screen
End Full Screen Pause Expansion Video within video Adjusted Unique
Reach Interaction Rate Custom Interactions Video Completion Rate
Video Played with Sound Video played with sound rate Video Replayed
Video Replayed Rate Video Started Video Started Rate Video Paused
Unique Video Viewrs Impressions with a specific panel expansion
User initiated expansion rate User initiated expansions Total
expansions Impressions with a Panel Expansion Video Paused Rate Ad
Replayed Ad Replayed Rate Unique Clicking Users Unique Clicking
Users Rate Unique expanding users Unique expanding users Action
Rate Video Muted Video Muted Rate Total Custom Interactions
Impressions w/ a specific Interaction Impressions w/ a Specific
Interaction Rate Impressions Clicks Video Started 25% Played 50%
Played 75% Played Video Completed Replay Pause Mute Unmute Adjusted
Unique Reach Video Completion Rate Video Played with Sound Video
played with sound rate Video Replayed Video Replayed Rate Video
Started Rate Video Paused Unique Video Views Video Paused Rate Ad
Replayed Ad Replayed Rate Video Muted Rate Non-Interactive Metrics:
Interactive Metrics: 2013 DG Inc. All rights reserved
26. Thank You! 2013 Digital Generation Inc. All rights reserved
26 8/27/201
27. Interactive Pre-Roll Interactive Pre-Roll 2013 DG Inc. All
rights reserved
28. Interactive Pre-Roll Video 2013 DG Inc. All rights
reserved
30. HTML5 Smart Versioning 8/27/2013 30 Full-Service Only
Change multiple creative elements in an standard or rich media ad
without having to re-traffic HTML5 Smart Versioning means your
dynamic creative is functional on every device every time Create
online previews for review and approval of new versions before
going live Update live ads instantly or schedule to go live at a
specific date and time with no time lost to re-trafficking
31. HTML5 Responsive Banner 2013 Digital Generation Inc. All
rights reserved Enables optimal creative display and user
experience across devices with a single ad Provides maximum
flexibility to support different publisher placement setups
including: Browser Width Based: will dynamically choose the best
size for fitting in the browser or change the rich media content
optimal for the users screen size. Publisher Div Based: will
dynamically choose the best size to fit in the parent div of the
publishers ad placement. Supports Standard and selected rich media
functionality Seamlessly use this advanced format in conjunction
with MediaMinds advanced targeting, optimization and analytics
capabilities.