Mobile Sponsorship Proposal

Event/Event Organization Name

[Date]

(About this template)

• The purpose of this template is to help you raise sponsorship revenues for your mobile app.

• Please add or remove elements to this template based on your situation and needs and adapt it to your event’s branding.

• We hope you find this template useful and fruitful. Please contact us at info@favequest.com for any further assistance.

XYZ Mobile App!

• The XYZ is launching a mobile app for all events including: – A– B– C

• We are seeking sponsors for this unique and innovative opportunity

Click to learn more about Your Company

Calendar SouvenirCam

Maps About Us

Event Name

More …

What does the app do?

• Smartphone users will download the app before they arrive to browse the schedule, add events to their calendar and send tweets and Facebook messages to their friends to let them know which events they’re attending.

• During the event, they’ll use the app to obtain maps and locations, check the schedule, take branded SouvenirCam pictures and optionally enter them into contests.

• After the conference, they’ll use the app to recall event information, check on upcoming events and stay in touch with us through our social media accounts.

• Note: App will be available on iPhone, Android & optionally Blackberry and a mobile web site

EVERYBODY is on Mobile

There are 5.9 Billion mobile subscribers worldwide!!!

That’s 87% of the world’s population.

They have downloaded over 30Billion apps!

That’s a lot of mobile phones and apps!

More than half of mobile phone users in Canada and the US now have smartphones. That compares to about ~1/3 in 2011! This is changing fast!

Source: ComScore, Nielsen, JD Power

http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/Smartphone users have higher incomes

MobileInternet

Mobile Phones are Replacing our Desktop Computers

It’s Time for Mobile

• Just like on a desktop computer, people can access the internet on their smartphones through their mobile web

browser and apps.

By 2014, more people will access the internet on their mobile phones than on their desktop computers.

Source: Microsoft

Just like on a desktop computer, people can access the internet on their smartphones through their mobile web browser and apps.

By 2014, more people will access the internet on their mobile phones than on their desktop computers.

Mobile App Sponsorship Benefits

1) Reach a wide audience that is on the high end of the income bracket

2) Be visible to an audience you wouldn’t otherwise reach: 25% of internet users only access the internet from their mobile phones!

3) Demonstrate innovation and learn about the new mobile marketing frontier

4) Associate your brand with events people care about and engage with them during the events

5) Easily integrate call to action: coupons, contests, sharing, registration, request for information …

Success Story: New Glasgow Jubilee

The local Sobeys stores near New Glasgow, Nova Scotia are sponsoring the mobile app for the yearly popular Jubilee. Sobeys is integrated in the app and are showing their support for the community while still generating interest for their business.

Note: App launching at end of July, 2012

About

• Overview and description of my event.

Target Audience

• Description about my event’s target audience: – Number of attendees– Demographics (age, gender, geography)– Interests/hobbies, etc.

Mobile Sponsorship Opportunities

1. Splash Page (main page everyone sees on app launch)– “app sponsored by Your Company”

2. Clickable Banner (displayed on most pages)– Can include just your logo and/or call to action: get coupon, contact for more information, enter

contest …

3. SouvenirCam photo frame– Very cool feature that people use to share photos with friends on Facebook and Twitter for fun

or as part of a contest

4. Photo Contest– Ranges from simple mention on SouvenirCam to prizes provided by Your Company

5. Places on Map– Clickable markers on map

6. Dedicated Page for Your Company– A page in the “more info” section of the app dedicated to the sponsor. Include company

information, promotions, coupons, links to corporate and social media presence.

7. Marketing of app with mentions of your company’s support– “app sponsored by Your Company” on event website, posters, announcements at events “we

wish to thank Your Company” for sponsoring our mobile app.Complete Exclusive Package: $ for one year

Splash Page

• Dedicated logo on splash page

• Viewable by everyone when app is opened

• Largest and strongest placement

Cost: $XYZ

Exclusive or 1/XYZ

App Sponsored by Your Company

Event Name

Date & Location

Continue

Clickable Banner

• Dedicated banner visible on most app pages

• Banner is clickable - can include call to action: – get coupon, contact for

more information, enter contest …

Cost: $XYZ

Exclusive or 1/XYZ

Click to learn more about Your Company

Calendar SouvenirCam

Maps About Us

Event Name

More …

SouvenirCam Sponsor Integration

• SouvenirCam adds souvenir frame to photos and enables attendees to share them with friends on Facebook and Twitter

• “App Sponsored by Your Company” or “SouvenirCam Sponsored by Your Company” integrated in frame design for all to see when photos are shared

Cost: $XYZ

Exclusive or 1/XYZ

Amazing Event 2012

SouvenirCam Sponsored by Your Company

Share

SouvenirCam Photo Contest

• Email or Facebook based photo contest– Optionally use destination email

such as photos@yourcompany.com

• Ideal way to capture leads and contact information to generate leads and awareness for your company

• Optionally provide prizes to generate leads

Cost: $XYZ

Exclusive or 1/XYZ

Awesome Event 2012

Contest Sponsored by Your Company

Enter Photo Contest

Map-vertising

• Integrates Your Company into the event map: Visible every time a user uses the map feature

• Your logo is used in place of the standard location “pin”

• Logo is clickable and leads to more information

Cost: $XYZ

Exclusive or 1/XYZ

Your Company Logo

App Marketing & Sponsor Mentions

• Event Website & Poster to promote app includes “App Sponsored by Your Company”

• Other marketing material will use the app graphics that include mentions of Your Company

• Mentions at the events “We wish to announce our new mobile app. Thank you to Your Company for sponsoring the app”

Extras

• You may wish to add extras in combination with the mobile sponsorship to sweeten the deal such as a pair of VIP passes, mentions on website, mention in newsletters …

Other Sponsors

• Who else is on board?

Last Year’s Success

• Build credibility into your event. Share the success story of last year. How many people came and what happened? What was the media coverage? Show last year’s event pictures & benefits sponsors got.

What’s Next?

• Fill in application form and send to XYZ.

• To know more call XYZ or email XYZ.

• Please respond by XYZ.

Mobile Sponsorship Application

Company/Organization Information

Company/Organization Name _______________________________________

Address ________________________________________________________

City ____________________ Province/State ___________________________

Postal Code/ZIP __________________Country _______________________

Phone _______________________ Fax _____________________________

Web Address ___________________E-Mail ___________________________

Mobile Sponsorship Options

Type Cost Total

Splash Page

Banner Ad

SouvenirCam

SouvenirCam Photo Contest

Map-vertising

Total

Contact Us

• Do you have questions?• Want us to participate in a meeting with you and a

sponsor?• Do you need some mockups to help you close a

sponsorship deal?

info@favequest.comOr call the CEO, Allan Isfan

+1 613 799 6300

Let’s get mobile

Let’s get mobile