Ultimate goal of value-added services is to improve value for consumers

Platform-as-a-service gives users access to platforms that may otherwise be inaccessible.

• Platform-as-a-Service:• Lowers individual risk • Simplifies

development • Allows for quick

monetization

(Zoho, 2012)

Service computing can impact businesses three ways: Create new business opportunities:

o Commercial value added service mashups can be sold as appso Advertising revenue on a freely provides services

• Decrease barriers to entry:o On demand services (IaaS & SaaS) decrease barriers

to entry for smaller businesses – increase in availability

• Increase business efficiency:o Use of IaaS and SaaS allows businesses to pay for what

they use – no sunk costs or leftover equipment (Plummer, 2012)

Tremendous impact on global economies

Study by KPMG on economic impact 75% adoption rate of cloud

computing -> .23% GDP increase p.a. for 10 years (KPMG,2012)

Increase due to reducing costs, reallocating resources & increased business accessibility

• 2011 – 2012 GDP growth was 3.1% (ABS, 2013)

• Concepts not unique to Australia – significant increase in GDP of any adopting nation

• Mobile Application• Used to plan a night out• Combines four services

Personal Evening PlannerPersonal Evening Planner

• Event Cinemas’ listings• Urbanspoons’ restaurant reviews and

information• Google Maps• Translink’s Journey Planner

ServicesServices

• App will show: • Cinema locations• Movie information• Movie times• Uses Application

Programming Interface (API)

Event CinemasEvent Cinemas

• App will show:• Restaurant reviews • Restaurant addresses• Contact details for the

restaurants• Will communicate using API

UrbanspoonUrbanspoon

• App will show• Location of selected activities• Map showing directions• Will communicate using API

Google MapsGoogle Maps

• App will show:• Suggested transport options• Estimated cost and duration of

journey• Will communicate using API

Translink’s Journey PlannerTranslink’s Journey Planner

(Not representation of app)

• User chooses a location, time and date• App provides choices for movies and restaurants

fitting the criteria• User can book through app in some cases• Once planned, user consults Google Maps and

Journey Planner to show the smartest and most cost effective route

UsageUsage

Value Added Through Value Added Through Combining These ServicesCombining These Services

• User can find all relevant information in one place• User can take said information with them• User can change their mind later on

BPM ModelBPM Model

• Record and assist in organising daily plans• Schedule activities ahead of time• Plan out the fastest possible travel route for

you• Will offer you alternatives if you fail to meet

your schedule

• The date planning and event organiser service is largely for entertainment purposes, so the target audience is mainly university students, who are often the most busy they’ll ever be.

• The providers will be, among others, Google, Urban Spoon and Event cinemas.

The app will have a 10 day free trial to sell the idea to the user, wherein after, it will cost about two dollars.

• Server crashes of its host providers will render parts of the service unusable.

• Downtime may also occur at inopportune times for people in other time zones.

• Spreading the mashup will require adapting more local services and negotiating their permission to use it.

UrbanSpoon Google GIRO Inc Village Roadshow

Select Date, Time period and Travel Range of an event.

Select an event from Transport, Restaurants or Shows.

Provide a schedule for upcoming events that users have been selected.

Provide direction to the selected events’ destination.

Option to add another event.

Provide travel information to the selected event.

Option to select driving, public transport, walking or cycling direction.

Combining Services of Google Maps and Translink Journey planner.

Selecting restaurants based on users’ preferences.

Providing information of nearby restaurants (address, categories, price)

Press “Add” to add an event. Service based on “Urban

spoon” and “Google Maps”.

Provide information of movies. (Time and Location)

Press Add to add an event

Service based on Event Cinema.

Detects users’ current location.

Decrease users’ confusion, as sometime could be confusing figuring out current location.

Provide information of public transport (time table, what bus to catch, bus stop location.)

Service based on Translink Journey Planner and Google Maps.

Australian Bureau of Statistics, 2013, Australian National Accounts: National Income, Expenditure and Product, Dec 2012, viewed 15 May 2013, http://www.abs.gov.au/ausstats/abs@.nsf/mf/5206.0/

KPMG (2012). Modelling the Economic Impact of Cloud Computing, Australian Information Industry Association. pp.12. Available through: http://www.kpmg.com/AU/en/IssuesAndInsights/ArticlesPublications/Documents/modelling-economic-impact-cloud-computing.pdf [Accessed: 15 May 2013].

Plummer, D. (2012). The Business Landscape of Cloud Computing., Financial Times, pp.6. Available through:

http://www.ft.com/cms/5e231aca-a42b-11e1-a701-00144feabdc0.pdf Zoho (2012). Platform as a Service, Cloud Computing Platform. [online] Retrieved

from: https://www.zoho.com/creator/paas.html [Accessed: 15 May 2013]. Conyers, S. (2012). Translink's new mobile journey planner. Source: Quest

Newspapers [Image]. Retrieved May 15th, 2013, from http://www.couriermail.com.au/questnews/commuter-advocates-say-use-of-google-maps-and-mobile-integration-on-translink-journey-planner-a-major-improvement/story-fn8ygho7-1226373379542