Improving Lead Generation for Colocation and Data Center SolutionsImproving lead generation through the

conversion process and premium content creation

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Premium content is the key to generating leads

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Premium Content Attracts visitors Converts leads Gated behind landing pages

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Capture Leads With: Call-to-actions Landing pages Forms Thank you pages

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Call-to-Action (CTA): persuasive button that entices audience to click

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Call-to-Actions Starting point for conversion

paths Lead to premium content Design for different stages

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Landing Page:page with a form to gather information about visitors

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Landing Pages Aim for 20%-40% conversion rate Include detailed forms Seek qualifying information

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Thank You Page:page to thank visitor and contains downloadable

content

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Thank You Pages Focus on prospect Use smart form technology Include social share buttons

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Are you ready to improve your lead generation

through premium content creation?

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Let us know in the Comments section below

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Attracting Data Center Clients: Step by Step

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