Embed Size (px)
DESCRIPTION
BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.
Citation preview
© 2009 Stephen Randall 1
ILM: 9 Interactive Local Media
Stephen Randall CEO LocaModa Inc December 11th 2009
[email protected] Twitter.com/stephenrandall
© 2009 Stephen Randall 2
HYPED
GAME !CHANGER !
POORLY EXECUTED MISUNDERSTOOD UNDERSERVED FRAGMENTED
© 2009 Stephen Randall 3
REMOTE CONTROL FOR YOUR LIFE GAME !
CHANGER !
UMBILICAL CORD
TO THE WEB
+
© 2009 Stephen Randall 4
PU SH
© 2009 Stephen Randall 5
PU L L
© 2009 Stephen Randall 6
CALL TO !ACTION !
© 2009 Stephen Randall 7
WEBSITES & SOCIAL NETWORKS TV BARS
DIGITAL BILLBOARDS CAFES & RESTAURANTS CONCERTS & EVENTS
ALL SCREENS ARE CONNECTED
© 2009 Stephen Randall 8
MOBILE!
SOCIAL!
LOCAL!
ENGAGEMENT IS CROSS-CHANNEL!
CROSS-CHANNEL ENGAGEMENT! CROSS-CHANNEL ENGAGEMENT!
CR
OSS-C
HA
NN
EL ENG
AG
EMEN
T!
SPECIAL �OFFER! �
SPECIAL �OFFER! �
© 2009 Stephen Randall 9
SCREENS REACH MILES (NOT FEET)
PEOPLE IN VENUES!
DIGITAL OUT-OF-HOME NETWORKED SCREEN!
FEET!
MILES!
PEOPLE ON-LINE - FOLLOWERS,
FANS, ETC!
LOCAL = CONNECTING TO PEOPLE IN VENUES!AND CONNECTING TO PEOPLE ON-LINE!
© 2009 Stephen Randall 10
PEOPLE IN VENUES!
DIGITAL OUT-OF-HOME NETWORKED SCREEN!
FEET!
MILES!
PEOPLE ON-LINE - FOLLOWERS,
FANS, ETC!
MEASURABLE LIKE THE WEB
MOBILE CLICK! WEB CLICK!
© 2009 Stephen Randall 11
PEOPLE IN VENUES!
DIGITAL OUT-OF-HOME NETWORKED SCREEN!
FEET!
MILES!
PEOPLE ON-LINE - FOLLOWERS,
FANS, ETC!
10,000 “SOCIAL VENUES” =!OVER 100 MILLION PEOPLE &!
3 BILLION IMPRESSIONS EVERY MONTH.!
REACH A S*** LOAD OF PEOPLE!
© 2009 Stephen Randall 12
THANKS! Stephen Randall CEO LocaModa Inc
[email protected] Twitter.com/stephenrandall
