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Idea
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Idea Generation
95% perspiration and 5% inspiration
• 5% of adults over the age of 20 years consider themselves to be ‘Creative’.
• 95% of children between the ages of 5 and 10 years exhibit a strong tendency towards creativity.
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Imagination is the fuel for creativity.
Creative Thinking
• Bill Gates Microsoft 20 years old 1975-84 • Steve Jobs Apple 21 years old 1976• Larry Ellison 71 years old Oracle
1977• Larry Page Sergey Brin 25 years Google 1996• Mark Zuckerberg 20 years Facebook
2003• Dorsey Stone Williams 33 years twitter 2006• Tim Berners-Lee 34 years 1989• Average age of 32• Ireland average age 45
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Entrepreneurs
Thinking ‘Outside the Box’ ‘ Inside the Box’
Try this exercise.
What is half of 10?
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A clue from the Times crossword
Other Ways of Thinking
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Observation
• Record unusual or interesting ideas. 6
Idea’s NotebookWe’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it
Richard Branson Quote
We’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it
Richard Branson Quote
The ability to generate ideas comes from intuition, but is amplified by experience! 7
Everyone can search & find idea’s
Double yang day wine etc
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Strategies
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Brainstorming
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Intellectual Property
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Trade Marks
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Lets Recap
Research
Influences & Innovation
Digital Social Usage Map
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Current Trends
Market Test
Concept Research Prototype TestMarket Release
Validate• Who
• Why
• When & Where
• Buyer Insight
• What is your new Product
• Reason To Believe
• Packaging Format
Unique Value Proposition
Examples of Value Proposition
• Technologically• Communication and morale• Areas• My product was rated the best-in-class by
leading authorities
Correct Value Proposition is
Value Proposition Statement Should
• Describe "What" we provide
• Answer "So what?“
• Quantify "How much“
• Provide “Proof”
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Business Planning Process
Lsat Touhght
Olny srmat poelpe can raed tihs. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was not ipmorantt!
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