Kaliya

SD Forum Women’s June 28th 2012

Internet Identity Workshop

My conference logo:

It is an allusion to this New Yorker Cartoon

New Medium with New Contexts enabling New Persona’s

http://www.socialsignal.com/system/files/2007-06-24-cyberdog.gif

Its Evolving…

How do we want it to evolve? My Fear: Participatory Totalitarianism See my TEDxBrussels Talk http://www.tedxbrussels.eu/2011/speakers/kaliya_hamlin.html

Government Efforts: US: National Strategy for Trusted Identities in Cyberspace EU: Data Protection Regulation

Today we can have dialogue with women

Identity is socially constructed and contextual.

Before we get to this dialogue….

What are the different contexts that you navigate in your life?

Roles

F2F Online

I invited all the women in the audience to write down one per-post-it note…

the next slides share the results

What are the different contexts that you navigate in your life?

What are the different contexts that you navigate in your life?

Partner Spouse Wife Wife Wife Wife Wife Wife Wife Europe Family

Mother Mother Mother Mother Mother Mother-in-Law Mom Parent Parent Parent

Daughter Daughter Daughter Daughter Sister Sister Sister Sister Sister-in-Law Aunt Cousin

Friend: Confidante, Encourager, Fun, Listener, Confider Great Friend Friend Friend Friend Friend Friend

Dog Owner/Companion Dog Lover Dog Owner Pet Sitting

What are the different contexts that you navigate in your life?

school volunteer Volunteer at the Space and Science Center Volunteer at the Animal Shelter Volunteer at Community Outreach Member SVForum Tech Women Book Club: hostess, humorous, well read, insightful Meetup Organizer Organizer President (club) Secretary of School Club A School Club Member

Scholar/Student Student Student Student Student Student Girl Scouts Girl Scouts Soccer School Soccer Team Member NCAA Fencing Team School Newspaper Energy club Leader

What are the different contexts that you navigate in your life?

Work: Mentor, collaborator, driver of work, Innovator Project Management Professional at ____ Airline Industry Expert Technologist Anthropologist International Artist Employee Co-Worker Colleague Employee Intern

LinkedIn - Professional Online LinkedIn: professional Executive At work- OnlineID Director in my Company Finance Executive Sales Director Sales Enablement Manager International Project Manager Program Manger Organizational Planning Meeting Design Thinker Connector

Mentor for Startup Cultural Mentor Mentor Mentor Mentor

MBA

What are the different contexts that you navigate in your life?

Facebook: Funny Wry posting links about tech, politics, humor, family Face to face: Celebration Party Dancing: Free in the Flow Moose

Creative Piano Artist Artistic Photographer Blogger Social Media Personal Online: get educated review before purchase

Online: Research, Learn Online: Buy/place orders

Arabic Language Learner Walker Cyclist Formula Fun Sports Car Enthusiast Chef Traveler Contrarian

pain in the side Movie Addict Inspiration Energetic

Persona 1

Persona 2

Context 1 Context 2

Back to my presentation….

Persona 1

Persona 2

Context

Context 1 Context 2

Persona

? Anonymous ?

?

? ? Per-Post Per-Session

Anonymous

? Anonymous

ü Verified ü ü ü

Verified

ü ü ü Documentation In Person

Verification Biometric Capture

? Anonymous

One Site Multi-Site

Self-Asserted Verified Socially Validated

ü Pseudonymous

How do you manage persona’s and your identities with different contexts and social roles?

I handed out paper and invited the women to draw their own map of how they do this and then to share it with their neighbor.

? Anonymous

One Site Multi-Site

Self-Asserted Socially Validated

Verified ü

Pseudonymous

? ü

Verified Anonymity

Over 18 years Woman Voter

CA Congressional District 9

Ms.Sue Donna DOB = 1/21/1982 1823 6th Ave. Alameda, CA

Back to my presentation….

? Anonymous

One Site Multi-Site

Self-Asserted Socially Validated

Verified ü

Pseudonymous

? Anonymous

One Site Multi-Site

Self-Asserted Socially Validated

Verified ü

Pseudonymous

? Anonymous

One Site Multi-Site

Self-Asserted Socially Validated

Verified ü

Pseudonymous

http://www.identitywoman.net

? Anonymous

One Site Multi-Site

Self-Asserted Socially Validated

Verified ü

Pseudonymous

ü ü

Limited Liability Persona

What do you think of the idea of Limited Liability Persona’s?

What kind of data do you generate as you live your life? from what devices? We did a group brainstorm:

Data Types Email Reviews Pictures Where you eat Medial Records Search Records Word Doc’s Groupons bought Books Read Event Registration Transactions/Purchase Banking

Creative - Drawing, Writing Fitness Statistics - steps, exercise

Devices Phone Fitbit Tablet LapTop MP3

Google Hangouts Websites you Visit Contact List Where you drive where you checkin Where you buy What you buy What people Where people fly Where people stay

Amazon Chats Music Movies

6: Adapted Offer

Individual

Retailer (Data Collector)

1:Click data

2: Request network address

3:Network address Network

Address Provider

5a: Requests Authentication

(Password or OTP)

6a: Reply to verification request w/ Token

5b: Authentication (Password or OTP)

6b: Request response w/ token

4b: Verification request w/ Token

Attribute Verifier

5b: Use rights

3: Request proof of attribute

5a: Formal use rights

2: Requestattribute

verification

6: Proof of attribute

2: Payment request

Payment Processor

3: Payment data

4: Payment

5a: Payment Confirmation

5b: Payment Confirmation

Aggregated Data Set Broker

6: Consumer payment

data

5: Payment for

data set

4: Payment for data set

1: Conditions

Data Analytics Provider 7: Payment

for services

4a: Data set order

4b:Payment for data set

5: Data Set

Data Analytics Provider

1: Request analysis

3: Data Set2a: Conditions

2b: Agree to conditions 6: Analytics

Marketer

1a: Order for target list

1b: Payment for target list

3a: Order for target list

4: Target list

3b: Payment for target list

2: Target list

Publisher (media)

1: Attention

5: Inventory Position 7: Order

6: Message

8: Ads

4: View data

2: Click Data

3: Experience

Data Aggregator (for individual)

2: Terms of use

1: Agreement to terms of use

3: Agreement to terms of

use

4: Click Data

2: Agree to conditions

3: Consumer data set

5: Preliminary User profile

2:Terms of use

4: Proof of attribute

6: Product or Service

4a: Verification request w/Token

1: Order

Do you want to see your data? Want to see data? Why wouldn’t you want to! i.e. looking at your $$ - informative to self what you remember + where Yes, want to see data. What to know whos lists we are on. Worried about personal crime YES

We engaged in small group dialogues about the following 4 questions…

Do you want control over it? 6 yes! Let them pay us every time they use our data. That would limit the amount of data they collect. YES

What should be the terms of sharing on data? What kind of data to share? + with whom? StateFarm tracking system Release form – stealing identity How control permissions? Duration? Erroeous assuptions made from clicking/following data Google is asking for to much info collecting a lot of data. Bing is better now. Circles common termonology. Body of Standards

How can your data be monetized ethically? With Permission Anonymously Research purposes – leverage for progress Data not linked to a person Healthcare – how regulate collections Let them pay us every time they use our data. That would limit the amount of data they collect. You can share data as long as it is anonymous

SOCIAL GOOD SMART CITIES

HUMAN DIGNITY RESPECT FOR CONTEXT

HOW TO MONETIZE

Back to my presentation….

Personal Data Ecosystem Consortium

We connect companies that empower people to collect, curate and derive value from their personal data.

Vendor Relationship Management

PII NO PII Infomediary Markets

PII NO PII Data Aggregation Markets

Personal Data Ecosystem Consortium

We connect companies that empower people to collect, curate and derive value from their personal data.

Publisher of the monthly Personal Data Journal.

Kaliya