Upload
anjum-ali-buttar
View
553
Download
7
Embed Size (px)
DESCRIPTION
INITIATIVES OF INFORMATION AND COMMUNICATION TECHNOLOGIES FOR AGRICULTURE EXTENSION PUNJAB PAKISTAN. DR MUHAMMAD ANJUM ALI BUTTAR DIRECTOR GENERAL AGRICULTURE (EXT &AR) PUNJAB, PAKISTAN
Citation preview
ICT in
Agriculture Extension
Dr Muhammad Anjum Ali DIRECTORATE GENERAL AGRICULTURE EXTENSION AND ADPTIVE RESERACH
ICT FOR PUNJAB AGRICULTURE
Challenges – Productivity, Profitability
– Soil, Water and Environment degradation
– Seed, Fertilizers, Machinery and Technology advancements
– Majority small farmers and land fragmentation
– Burgeoning increase in ICT Tools
– Diversification and Value addition
– Appetite for awareness and information
– Reliability, Correctness and Farmers confidence
ICT ACTIVTIES IN PUNJAB AGRICULTURE
Agriculture Marketing Information System
Website of Agriculture Department Punjab
Website of Fruit & Vegetable Development Project
Mobile Massaging (Database base of farmers)
Land records-Spatial Data Infrastructure (Mauza Level)
Monitoring Extension Service (AgriSmart)
Facebook Pages of Agriculture Extension Punjab
E-Reporting and Documentation
Mapping Soil Fertility at Village Level
Shadbad Dehqan
Zarai Baithak
Fertilizer Calculator
Maintenance records through SAP software
Radio, TV, FM Service
Citizen Contact Center (Agri Helpline)
Revamping Agriculture Extension Services (Rs. 150 Mill)
ICT ACTIVTIES IN PUNJAB AGRICULTURE
AGRICULTURE MARKETING INFORMATION SYSTEM
- Dissemination of prices pertaining to agricultural commodities
- Data entry interface for 135 market committees
- Repository of market rates with trend analysis
- Linkages with international commodity exchange markets
- Mobile App for “Price Control” on 80024
- Price Lahore/Get Report
Push based daily price intimations to subscribed citizens
See Web
WEBSITE OF AGRICULTURE EXTENSION PUNJAB
- Agriculture Extension - Adaptive Research - Agriculture Training
Institutes - Transfer of Technology
packages - Websites for various
wings of Agriculture Department
Transfer of Technology through field Extension service and ICT gadgets
See Web
WEBSITE OF FRUIT & VEGETABLE DEVELOPMENT PROJECT
- Fruit and Vegetable Project - Capacity Building - Training of Farmers - Promotion of new
technologies - Promotion of Bio-control
agents - Minimize the use of pesticides - Reduction in post harvest
losses - Calendar of activities
Enhancing Fruit and Vegetable Production with value addition
See Web
MOBILE MESSAGING-DATA BASE OF FARMERS
- Farmer Registration with contact details and mauza level residential address
- More than million farmers have been registered - Text message for agronomy,
plant protection, market, weather and other alerts
- Plants outfitted with this microchip can send text messages to a farmer's cell phone
Advisory services via SMS based on Agriculture Technolgies
See Web
LAND RECORDS- SPATIAL DATA INFRASTRUCRE
- Digitization based on masavi maps
- Mauza level boundaries of 16 districts in place
- Additional layers of population census and Agri census data
Analytics based on mauza level maps yield info
موضع گرمالہ
See Web
MOBILE MONITORING
- Operational in Rajanpur and Faisalabad
- Field visits pertaining to crop reporting and pest warning
- Geographical analysis of the activities being carried out
- Expansion of android phones monitoring to other districts
2,909 smart phones to be distributed under PPMRP
See Web
FACEBOOK PAGES OF AGRICULTURE EXTENSION PUNJAB
- Facebook Page ”Agriculture Extension Wing Punjab Pakistan”
- Targeting social media to reach maximum growers
- Weekly and Fortnightly advisories
- Latest Development in Agriculture
- Activities of Agriculture Extension
Presence in Social Media to reach maximum growers
See Web
E-ZARAAT
- Online portal to capture information
- EDOA to Field Assistants are provided tablets
- E-reporting from Field Assistants to EDOA
- Daily, Weekly, Fortnightly, Monthly, Quarterly, Biannually and Annual reports
- Pilot run in one district (Vehari)
Patronage of PITB on sustainable basis
See Web
MAPING SOIL FERTILITY
- Website on Nutrient availability in Punjab Soils
- Helpful for farmers, extension agents, researchers etc
- Input use efficiency, reduction in loss of resources , sustainability and profitability
Digitized profile of Punjab soils for better decision making
See Web
SHAD BAD DEHQAN
- Economic and site specific crop production technologies
- Real time dynamic system for processing of data leading to development of crop productions
- Yet to be launched by University of Agriculture
Coordinated efforts with various ICT tools to reach farmers
ZARAI BAITHAK
- Knowledge portal - Agriculture News - Discussion forum - Experts Forum - Linkages with Institutions - Quick response - Expert Opinion - List of FAQs
See Web
FERTILIZER CALCULATOR
- Fertilizer prediction Model - Urea and DAP
recommendation based on soil sample
- Fertilizer Use Efficiency, Rate, Quantity according to production
- Recommendations from bags to Kilograms
- Fertilizer Use efficiency to increase productivity and profitability
See Web
MAINTENANCE MANAGEMENT SYSTEM
- Improved service delivery - Integration of stores via
centralized inventory system - Preventive and breakdown
maintenance of heavy machinery (bulldozers)
- Fuel consumption statistics of Agriculture Vehicles
- Automation of records through this software for all office
- Initial target is vehicles and machinery
Data Management of Agriculture Assets
RADIO, FM SERVICE
- Daily presence on 7 Radio stations in Punjab
- Agriculture Talks, Live and Recorded,
- News Bulletins - Audio Messages - Special activities through FM
service
Radio Service is still very important information source in rural life
TELEVISION
- Most Important Media - Presence of experts on
different channels - TV Messages, TV Talks, TV
shows, Video Productions - Kashtakaron Ke Naam Ahim
Paigham at prime time - Maximum reach on terrestrial
network
Television is the most effective medium for training and showcasing
HELPLINES/CALL CENTRES
- Two Toll free numbers - 0800-15000, 0800-29000 - Inbound call gets recorded
which is then responded to by an expert at later stages
- PITB is working on a call center
- The number of lines and accessibility will be increased
Transformation to PITB’s platform of “Citizen Contact Center”
OTHER PROJECTS
- Video clips to be placed onto the portal (Digital Green) ITU
- Projector phones for extension workers (1,000 sets)(ITU)
- Cinema Van to fortify field extension services (ITU)
- Coordination with service providers to auto-load SIMS with agricultural content (ITU)
- Agriculture Technology apps
Benefits of ICT to reach every farmer
REVAMPING AND DIGITIZATION
Project Punjab: Rs 150 Million
1. Provincial Agriculture Extension Hub (ICT)
2. Provision of Short Code Telephone Number
3. District Agriculture Extension ICT center
4. Provision of Internet Connections to Extension sub offices
5. Provision of PTCL Connection to AOs at Markaz level
6. Provision of Android Cell Phone to Agriculture Extension Staff
7. Plant Clinics and digitized monitoring
8. E. Reporting of Agriculture Extension Activities
THANKS