Icsc fb changes deck

MAY 20-23, 2012 · LAS VEGAS, NV

Timeline|Ticker|Apps|Permissions

Changes to Facebook Open Graph: Features and Functionality

@3TierLogicBlack


Agenda

• Introduction

• Major FB changes and benefits to brands

• New app functionality

• Timeline Application


What we do…Work with brands to increase customer engagement

Engagement means:

On premise or online visits

Frequency of visits

Data capture for future engagement

Establish communication channels to customer and prospect communities

Email subscribers (newsletter, events sign-up and alerts)

Facebook fans

Twitter followers

Pinterest subscribers

Mobile (VIP club and iPhone app subscribers)


About 3 Tier Logic • Social media agency for global retail brands including:

About 3 Tier Logic • Social media agency for global brands including:


Facebook Timeline - Big Changes• Timeline replaces Profiles page

• Simple activities segmented out - streamed through Ticker

• Apps can be integrated with web properties

• Customizable “like” buttons – “read”, “watched”, “cooked”, “listened”, etc

• Customizable permissions

Key Benefits to Brands

Closer integration with web

Better leverage of web properties

Wider distribution of content and apps

Better organization of information

More focus and real estate for photos, events, and activities

Simple activities go to Ticker

Lower barriers to consumer connections - “Frictionless interactions”

Real-time “serendipity” – easier to stumble upon great content


New Apps - Objects, Actions and Results

Apps can be accessed and downloaded on web or FB

Apps consist of objects and actions associated with those objects

Object: Game

Action: “played”, “watched”, “won” game

Actions are carried out on web or FB

New permissions enable Apps to automatically register actions to Timeline and Ticker

Actions are aggregated in app box – Timeline. Summaries of activity shown in activity box

Simple actions are streamed in Ticker

FB Connect and Customized Permissions

Frictionless sharing to Timeline activity box of core actions….


Shopping Mall App - integration of shopping, lifestyle and share features

Replicate elements of the physical shopping experience (web-based)

Invite a friend to go shopping

Bumping into a friend shopping

Browsing

Chatting

Getting feedback and opinions from shopping buddy

Shared experiences - Music, fashion, lifestyle


Core Actions

Invite a friend shopping

Browse (online)

Buy something

Create Shopping List (“want”, “need”, etc.)

Check out tunes (online)

Lifestyle commentary and actions

Going shopping @... (stores list)

Shopping App Workflow

User request app located on web property

Sets permissions

Get some company

Go solo

Invite a friend

Invite a mall host or personal shopper to join (virtual friend –girl/guy)

Actions are shown on Ticker and Timeline. Permissions not required

“Marie is shopping solo at Southcentre ...”

“Marie is checking out The Nike store at South Centre with @Paul”

“Marie is checking out Abercrombie and Fitch with an A&F model @Southcentre”



Actions are shown on Ticker and Timeline

“Marie is browsing @Southcentre for hoodies...”

“ @Paul bumped into Marie browsing Southcentre online”

“ @Jill has joined Marie browsing Southcentre online”

“...needs A & F’s shorts found @Southcentre...”

“...added... To her Southcentre shopping list”

“...is buying...”

“...heading to A&F store @ Southcentr e.....street/city”


Post commentary and lifestyle: actions, status, moods, goals, things to do...from status library

Integrates lifestyle elements and actions experienced shopping at physical stores

Status posts automatically stream to Timeline and Ticker

Marie’s To Do for today...”

...Save money

...Hang out with...

...Go to work

...Study

...Feeling hyper

...Just chill’n

...eat right

...work out



Integrate with shopping cart

Integrate iPhone and iPad

GPS

Checkin

Actions

Technology

Icsc fb changes deck