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2
Average Unit Volumes ($ in millions)2
Chicken: Large, Important, Attractive Category
$27 billion (estimated)1
$21 billion
After Burger, Chicken is Largest And Most Important Category
But Chicken is Less Crowded Than Burger Resulting in Meaningfully Higher AUV’s
Chicken Market Size
2012
Future Est. Potential
2019
$1.0 $1.0
$2.4
$2.1
$2.9
1. Source: Technomic data and ACG estimates.
2. Nation’s Restaurant News and The Dallas Morning News.
“Version 1.0” “Version 2.0”
Powerful Trend is Taking Place Across Categories
Tenders Becomes PDQ
• In 2011, PDQ Founders Bob Basham and Nick Reader transformed a single chicken restaurant into one of the fastest growing fast-casual restaurants in the country.
• PDQ is a fast casual restaurant specializing in chicken tenders, salads, sandwiches, fresh cut fries and hand spun milkshakes.
• PDQ was founded on the concept that high-quality food, memorable service and genuine hospitality are the cornerstones of a great restaurant.
PDQ Development Timeline
20132012
10/30/11 First PDQ store is
opened in South Tampa
During 2013, 13 new stores are opened in
North Carolina, South Florida,
Jacksonville, and Mobile
12/9/2012 The first store
in North Carolina
opens
December 2014 PDQ ended the year with 35 units spread
throughout Florida, North Carolina, South Carolina, Texas, and Alabama,
and Georgia
2012 PDQ Tampa raises
$20MM to develop
the region
Summer 2012 PDQ opens 3
additional stores in Tampa
2011
2011 Basham and Reader buy Tenders
and begin development of
PDQ.
2014 2015
2015, will see PDQ expand to Philadelphia, Las Vegas, New Jersey and Arizona as 21 new units are expected to
be developed.
6
Fresh, Made From Scratch Deliciousness
ALL-NATURAL Poultry
NO Preservatives
NO Freezers
Food MADE-TO-ORDER
FRESH SQUEEZED Lemonade
Sauces and Dressings MADE
IN HOUSE Daily
HAND CUT
French
Fries
HAND SPUN Milkshakes
Bridging the gap between quick serve and fast casual
Speed Price Quality Ambiance
WHAT PEOPLE ARE SAYING
9
2014 Hot Concepts
Award Recipient
Number 1 Fastest-Growing
Small Chain in America in
2014
July 2014
“Ones to Watch”
“… there’s a whole lot to cluck about— including DFW’s best chicken sandwich”
- Escape Hatch Dallas
“The chicken tenders are among the best we’ve tasted - perfectly crispy outside, moist inside and not a bit greasy.”
- Miami HeraldOne visit to PDQ drives the fresh point home visually. ”
- Tampa Tribune“… everything about PDQ is designed to exceed customers’ expectations about a fast,
affordable dining experience. And so far, the strategy has been Pretty Darn Successful.”
- Restaurant Business Magazine
PDQ Chosen as PDQ Named the
Not your typical “quick serve” restaurant
Coca-Cola Freestyle Machines
Hand-washing stations with heated water
Open Kitchen
No squawk box
Exceptional Team and Culture of Hospitality
• Hire better people at every level
• Better training and systems
• Better Incentive Compensation
• Real career path
• As the concept has gained momentum and national acclaim, we’ve been able to continue to attract best-in-industry team members as we grow
Clean, Modern Store Environment
Speed, Convenience and Consistency
Grassroots Marketing is our “Secret Sauce”
• Grassroots marketing - supporting charities, schools, and sports teams.
• Social media presence - growing each day as people become familiar with the brand.
Where Are We Today?
Current/Future Markets
Current
Alabama, Florida, Georgia, Nevada, North Carolina, South Carolina, Texas
Developing
Arizona, California, New Jersey, New York, Oklahoma, Pennsylvania, Washington
Pipeline of Over 60 New Stores in Development & Construction
PDQ Founders
• Member of Captiva MVP’s Board of Directors
• Started in the management training program at Steak and Ale in 1973.
• VP of Operations of Bennigan's
• In 1983, Chili's franchisee and JVP in Ga./Fla.
• Co-founded Outback Steakhouse in 1988
• Developed, Carrabba’s, Bonefish, Fleming’s, Roy’s.
• Member of Captiva MVP’s Board of Directors
• Currently CEO of MVP Holdings, a Tampa based private investment group
• Former CFO of the Tampa Bay Buccaneers:
– Youngest CFO in the NFL
– Voted to the Tampa Bay Business Journal’s 30 people under 30
• CPA with PricewaterhouseCoopers for 5 years
Bob Basham Nick Reader
Supported by Experienced Investors and Board
Board Includes:
• Bob Basham
• Nick Reader
• Bill Allen
• Josh Goldin
• David Mallitz
Floor Plan
Site Coordination Drawing
Elevations