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PDQ ICSC May 2015

PDQ Deck - May 2015.ICSC

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Page 2: PDQ Deck - May 2015.ICSC

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Average Unit Volumes ($ in millions)2

Chicken: Large, Important, Attractive Category

$27 billion (estimated)1

$21 billion

After Burger, Chicken is Largest And Most Important Category

But Chicken is Less Crowded Than Burger Resulting in Meaningfully Higher AUV’s

Chicken Market Size

2012

Future Est. Potential

2019

$1.0 $1.0

$2.4

$2.1

$2.9

1. Source: Technomic data and ACG estimates.

2. Nation’s Restaurant News and The Dallas Morning News.

Page 3: PDQ Deck - May 2015.ICSC

“Version 1.0” “Version 2.0”

Powerful Trend is Taking Place Across Categories

Page 4: PDQ Deck - May 2015.ICSC

Tenders Becomes PDQ

• In 2011, PDQ Founders Bob Basham and Nick Reader transformed a single chicken restaurant into one of the fastest growing fast-casual restaurants in the country.

• PDQ is a fast casual restaurant specializing in chicken tenders, salads, sandwiches, fresh cut fries and hand spun milkshakes.

• PDQ was founded on the concept that high-quality food, memorable service and genuine hospitality are the cornerstones of a great restaurant.

Page 5: PDQ Deck - May 2015.ICSC

PDQ Development Timeline

20132012

10/30/11 First PDQ store is

opened in South Tampa

During 2013, 13 new stores are opened in

North Carolina, South Florida,

Jacksonville, and Mobile

12/9/2012 The first store

in North Carolina

opens

December 2014 PDQ ended the year with 35 units spread

throughout Florida, North Carolina, South Carolina, Texas, and Alabama,

and Georgia

2012 PDQ Tampa raises

$20MM to develop

the region

Summer 2012 PDQ opens 3

additional stores in Tampa

2011

2011 Basham and Reader buy Tenders

and begin development of

PDQ.

2014 2015

2015, will see PDQ expand to Philadelphia, Las Vegas, New Jersey and Arizona as 21 new units are expected to

be developed.

Page 6: PDQ Deck - May 2015.ICSC

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Fresh, Made From Scratch Deliciousness

ALL-NATURAL Poultry

NO Preservatives

NO Freezers

Food MADE-TO-ORDER

FRESH SQUEEZED Lemonade

Sauces and Dressings MADE

IN HOUSE Daily

HAND CUT

French

Fries

HAND SPUN Milkshakes

Page 7: PDQ Deck - May 2015.ICSC
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Bridging the gap between quick serve and fast casual

Speed Price Quality Ambiance

Page 9: PDQ Deck - May 2015.ICSC

WHAT PEOPLE ARE SAYING

9

2014 Hot Concepts

Award Recipient

Number 1 Fastest-Growing

Small Chain in America in

2014

July 2014

“Ones to Watch”

“… there’s a whole lot to cluck about— including DFW’s best chicken sandwich”

- Escape Hatch Dallas

“The chicken tenders are among the best we’ve tasted - perfectly crispy outside, moist inside and not a bit greasy.”

- Miami HeraldOne visit to PDQ drives the fresh point home visually. ”

- Tampa Tribune“… everything about PDQ is designed to exceed customers’ expectations about a fast,

affordable dining experience. And so far, the strategy has been Pretty Darn Successful.”

- Restaurant Business Magazine

PDQ Chosen as PDQ Named the

Page 10: PDQ Deck - May 2015.ICSC

Not your typical “quick serve” restaurant

Coca-Cola Freestyle Machines

Hand-washing stations with heated water

Open Kitchen

No squawk box

Page 11: PDQ Deck - May 2015.ICSC

Exceptional Team and Culture of Hospitality

• Hire better people at every level

• Better training and systems

• Better Incentive Compensation

• Real career path

• As the concept has gained momentum and national acclaim, we’ve been able to continue to attract best-in-industry team members as we grow

Page 12: PDQ Deck - May 2015.ICSC

Clean, Modern Store Environment

Page 13: PDQ Deck - May 2015.ICSC

Speed, Convenience and Consistency

Page 14: PDQ Deck - May 2015.ICSC

Grassroots Marketing is our “Secret Sauce”

• Grassroots marketing - supporting charities, schools, and sports teams.

• Social media presence - growing each day as people become familiar with the brand.

Page 15: PDQ Deck - May 2015.ICSC

Where Are We Today?

Page 16: PDQ Deck - May 2015.ICSC

Current/Future Markets

Current

Alabama, Florida, Georgia, Nevada, North Carolina, South Carolina, Texas

Developing

Arizona, California, New Jersey, New York, Oklahoma, Pennsylvania, Washington

Pipeline of Over 60 New Stores in Development & Construction

Page 17: PDQ Deck - May 2015.ICSC

PDQ Founders

• Member of Captiva MVP’s Board of Directors

• Started in the management training program at Steak and Ale in 1973.

• VP of Operations of Bennigan's

• In 1983, Chili's franchisee and JVP in Ga./Fla.

• Co-founded Outback Steakhouse in 1988

• Developed, Carrabba’s, Bonefish, Fleming’s, Roy’s.

• Member of Captiva MVP’s Board of Directors

• Currently CEO of MVP Holdings, a Tampa based private investment group

• Former CFO of the Tampa Bay Buccaneers:

– Youngest CFO in the NFL

– Voted to the Tampa Bay Business Journal’s 30 people under 30

• CPA with PricewaterhouseCoopers for 5 years

Bob Basham Nick Reader

Page 18: PDQ Deck - May 2015.ICSC

Supported by Experienced Investors and Board

Board Includes:

• Bob Basham

• Nick Reader

• Bill Allen

• Josh Goldin

• David Mallitz

Page 19: PDQ Deck - May 2015.ICSC

Floor Plan

Page 20: PDQ Deck - May 2015.ICSC

Site Coordination Drawing

Page 21: PDQ Deck - May 2015.ICSC

Elevations

Page 22: PDQ Deck - May 2015.ICSC