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"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.
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GISRUK 2010 at UCL
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
Gary Gale, Yahoo! Geo Technologies
2KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
3Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
this talk is brought to you …
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
… by the number 3
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
… by the letter w
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
… by the word local (hyper and micro)
… and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
warning: may contain references to checking in and foursquare
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
10
postverta – geo past
robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/
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12What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
13Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
15A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
16JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
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18Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
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20Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
“you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
22
the theory of stuff
23Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
“what is it for and why would anyone use it?”@aaronofmontreal
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janus – geo present
RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/
Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
some numbers
comscore 2009 digital year (us)
http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/
http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/
mobile search revenue forecast (us)
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
hype (or local)?
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
entities & events located in a well defined, community scale, area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
intended for consumption by residents/visitors to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
created by a resident or visitor to that area
34
technology hurdles …
Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
matching
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
content
37hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
intent
38National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
users
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/
geo
parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
location
43Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
44John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
gps
45Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
a-gps
46Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
cell tower
47Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
wifi access point
48
hyperlocal genera
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
“classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
“corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
54
“user” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
56
57
granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
local – county level
hyperlocal – city or neighbourhood level
microlocal – block level
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
elephant in the room
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
is location that ubiquitous?
64JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
only ~21% of total handsets
65
what about the other ~79% … ?
privacy
69Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
inventory?
70Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
71
accuracy # 1
72
accuracy # 2
negativity
mayor of the north pole
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
faking it
laura padgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/
anteverta – geo future
5m subscribers by 2011gigaom.com, August 2008
Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
1 check in per second
33% of mobile users read mobile newsmm&t, March 2010
ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/
foursquare history
mercurynews.com – 3/26/10
and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
the three w’s
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
#1 - where
normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
86
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
#2 - when
julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
#3 - what
Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/
Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/
not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/
GISRUK 2010 at UCL
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi
thanks for listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
t: @vicchib: www.vicchi.orgw: www.garygale.com