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"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts. Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.
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Debunking the Hyperlocal Glory
Jay ThompsonPhoenixRealEstateGuy.com
@PhxREguyReal Estate WordCamp
April 12, 2010Denver, Colorado
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Real estate advertising Webinar:Fine tune your hyperlocal focus ...
Jay Thompson TPREG.com @PhxREguy RE WordCamp
By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the
competition.
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Your (real estate) blog can not be successful unless your focus is hyper local
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
If you received an article that you know could be better written or more compelling, what would you do with it?
Publish it.
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Don’t Get Me Wrong
• Hyperlocal is good for– Search Engine Results
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Search Engines Drive Visitors
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Don’t Get Me Wrong
• Hyperlocal is good for– Search Engine Results– Single neighborhood sites
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Don’t Get Me Wrong
• Hyperlocal is good for– Search Engine Results– Single neighborhood sites– A portion of your overall blog strategy
• Do what Mariana said… FAQs, tips, community info, etc. – But BE PERSONAL!
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Content Consistency Success
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Don’t do this, but…
• Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move.
• My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes.
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Unsolicited Feedback From A-hole Comment:
“I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.”
Jay Thompson TPREG.com @PhxREguy RE WordCamp
Jay Thompson TPREG.com @PhxREguy RE WordCamp
• Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents
• I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it.
• If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place.
• I love your random musings. Always entertaining, I think it just shows who you are.