Audience SurveyHybrid Beauty

Out of our 40 person sample, 32 answered this question. It reveals that exactly half of our audience identifies as male, and half identifies and female. We have no audience in the grey-scale on The Gender Scale; we have no a-gendered, bi-gendered or demi-gendered audience.

Out of our 40 person sample, 40 answered this question. It reveals the majority of our audience are teenagers, with 80% of Hybrid Beauty’s audience in our teenage categories. The other 20% is split equally between our 31-40, and 41-50 categories; 10% apiece. I suspect this is because of teens getting their parents to listen to the music, and thus influencing the older generation.

Out of our 40 person sample, 40 answered this question. It reveals that our audience displays a wide range of musical preference. The majority of our audience listened to pop and rock, while the minorities preferred blues, jazz, and rap.

This is good for the band, as we appear to appeal to a wide range of people with different musical preferences.

Out of our 40 person sample, 39 answered this question. It reveals that our audience generally buys music legally. Despite this, a third of our audience illegally download music, which could result in a loss in sales.

The majority of our audience buy digital copies, rather than hard copies. We could use this to our advantage by releasing special download-only material for our fans.

Out of our 40 person sample, 40 answered this question. It reveals that most of our audience watches music videos, with 82.5% responding ‘yes’.

We can use this to our advantage by making more music videos, as it proves to be a success in terms of audience figures.

Out of our 40 person sample, 39 answered this question. It reveals that our audience generally prefer a storyline concept within music videos, with 48.72% of our audience voting that way.

This isn’t great news for the band, as Hybrid Beauty’s newest music video is primarily a performance based video, with a few abstract shots within water.

Out of our 40 person sample, 40 answered this question. It reveals that our audience generally prefers music videos shot in several locations, with 57.5% of our audience voting that way, and then 37.5% saying that they don’t mind, or have a preference either way.

This is good news for Hybrid Beauty, as our music video was filmed in five different locations.

Out of our 40 person sample, 40 answered this question. It reveals that 37.5% of our audience can be persuaded fully by a music video to buy a song featured in the video. However, 37.5% of our audience will not be persuaded by a music video. The remaining 25% voted that they could be partially moved towards a purchase by a music video.

This isn’t positive or negative for Hybrid Beauty, as there is a pretty even split through our audience. We can try to swing the balance more to ‘yes’ by making strong, successful music videos.

Out of our 40 person sample, 32 answered this question. It reveals that our audience generally aren’t persuaded by a digipak to make a purchase of the single or album, with 50% voting ‘no’.

Despite this result, we plan to make a strong, successful digipak, to further strengthen Hybrid Beauty’s adverting campaign.

Out of our 40 person sample, 32 answered this question. It reveals that most of our audience is effected by the artist’s attitude and behaviour in the media, in terms of buying their products.

We can use this to our advantage by being very PC online and in interviews, especially while the band is still fairly new in the industry.