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By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan, Michelle Miller
History
• Charles Hyde (1883-1970) • David Vredenburg (1884-1949)• Dwight Vredenberg (1914-2002)• Profit-sharing basis
History
• Centerville, Iowa• In-store departments• Employees’ Trust Fund• 100th store; Keokuk Iowa• Online grocery shopping
First Hy-Vee store, 1930
Present – 21st Century• In-store Dietitians• Season’s Magazine• 228 stores in over 8 states• New items: Baking stone breads and sushi
Hy-Vee 2010
Values and Vision• Mission Statement“Making lives, easier, healthier, and happier.”• Slogan“A helpful smile, in ever aisle.”• Goals• Excellent customer service• quality foods• low prices
Hy-vee AdHelpful smile!
Values and Vision• Promotes healthy lifestyles• Health Market• In-store Dietitians• NuVal Nutritional Scoring System
• 1-100• Health Section on Website
Values and Vision• Sustainability Mission• “To promote the well-being of our customers, employees,
communities, and the global environment.”• What is Hy-Vee doing?• Energy and resource conservation• Waste reduction and recycling• Product sourcing and packaging
• What can you do?• Use a reusable bag• Purchase green products
Programs
(1)Live Healthy America (2)Upromise
Live Healthy America
100 Days Wellness Challenge
• Do it• Record• Success!
Making lives easier, healthier, happier.
UpromiseGuilt free shopping!
Making lives easier, healthier, happier.
Work Cited• http://www.google.com/imgres?q=hyvee+employees• http://www.google.com/imgres?q=hyvee+ad• http://www.hy-vee.com/company/about-hy-vee/history/
default.aspx• http://www.google.com/imgres?q=hyvee+nuval• http://www.google.com/imgres?q=hyvee+nuval+comparisons• http://www.google.com/imgres?q=hyvee+reusable+bag• http://www.google.com/imgres?q=live+healthy+america• http://www.google.com/imgres?q=upromise
