HubSpot Email, Reporting Tip, Attribution Marketing, Voice Search

HubShots Episode 39http://hubshots.com/episode-39/

Your hosts: Ian Jacob and Craig Bailey

Welcome to Episode 39

E39 S1Shot 1: Inbound Thought of the Week

Speaker highlight:

● Gary Vaynerchuck - his personal branding course: https://www.udemy.com/building-a-personal-brand-by-gary-vaynerchuk

● Only 140 days until Inbound: http://inboundcountdown.com

P.S. Join us at INBOUND 2016

E39 S2Shot 2: HubSpot Tip of the Week

HubSpot email stats: Time spent viewing email (from 2015!): http://blog.hubspot.com/customers/definitive-guide-to-new-email-performance-pages

E39 S3Shot 3: Tip of the Week

More from Jon Loomer:

http://www.jonloomer.com/2016/06/15/facebook-

lead-ad-engagement-custom-audiences/

Lead Ads in Facebook are a good way to gather leads while keeping the person on Facebook

Lead Ads custom audiences allow you to retarget to people depending on how they responded to the Lead Ad

Bonus tip: use Zapier to connect Lead Ad submits to HubSpot, MailChimp, CRMs

E39 S4Shot 4: Resource of the Week

HubSpot Academy

Email Marketing Certification: http://academy.hubspot.com/emc16/email-marketing-and-your-business

We’ll be discussing this in detail in a future episode!

1. Email Marketing and Your Business2. Sending the Right Message with Lifecycle Marketing3. Contact Management and Segmentation4. The Components of a High-Performing Email5. Email Design and Functionality6. The Essentials of Email Deliverability7. Developing Relationships with Lead Nurturing8. Measuring Success with Email Analytics9. Email Optimization and Testing

E39 S5Shot 5: Opinion of the Week

The importance of marketing attribution:

http://www.forentrepreneurs.com/marketing-attribution/

● Understanding how each marketing channel contributes to growth● Taking into account various touches along the way eg most contacts/customers take a number

of touches before actually raising their hand.

E39 S5Shot 5: Opinion of the Week

Some simple ways to get started with attribution reporting:

HubSpot

E39 S5Shot 5: Opinion of the Week

Some simple ways to get started with attribution reporting:

Google Analytics

E39 S6Shot 6: Internet Trend of the Week

Voice Search

http://www.kpcb.com/blog/2016-internet-

trends-report

E39 S6Shot 6: Internet Trend of the Week

Voice Search

What happens as we shift?

E39 S6Shot 6: Internet Trend of the Week

Voice Search - Accuracy

E39 S6Shot 6: Internet Trend of the Week

I suspect a lot of this is driven by mobile devices and the speed of access to the web!

E39 S6Shot 6: Internet Trend of the Week

Voice Search Growing

E39 S6Shot 6: Internet Trend of the Week

Future thinking

1. Voice Search is taking care of getting people to you2. You need to be thinking about how to use voice to interact with them

Eg using voice on your site, in your app, on your channels, etc

E39 S7Shot 7: Community Item of the Week

HubSpot Pitchoff

Note: Must have a US entity

http://blog.hubspot.com/marketing/inbound16-pitchoff

One Grand-Prize Winner will receive our grand prize of:

● One year of HubSpot Enterprise software for FREE● An $18K sponsorship booth at INBOUND 2017 and 10 FREE All-

Access Passes to INBOUND 2017● A $1K check from General Catalyst and HubSpot● A professionally produced company showcase video● A feature on HubSpot’s Facebook Live during INBOUND 2016● Office hours with HubSpot CRO Mark Roberge, CTO Dharmesh

Shah, and CEO Brian Halligan● Dinner with Larry Bohn, Managing Director of General Catalyst,

and Juan Luis Leung Li, Senior Associate at General Catalyst● A featured blog post on inbound.com

EP39 S8Shot 8: Podcast of the Week

Why we love it?

● It’s short and to the point with great● Joe provokes thought● Learn more about it here: http:

//contentmarketinginstitute.com/content-inc-podcast/

● The easy app for creativity & design

● We use it for creating images on our mobiles for Instagram

● http://madewithover.com/

EP39 S9

App of the week

“There has never been a better time, in the history of time, to start a business.”

- Gary Vaynerchuk

Remember: Test & Measure

FeedbackWe’d love your feedback: http:

//hubshots.com/contact/ Leave us a review on iTunes:

https://itunes.apple.com/au/podcast/hubshots-unofficial-down-under/id1058686078?mt=2

About: HubShots is a weekly podcast for marketing managers who use HubSpotHosts:Ian Jacob - Search & Be Found - @ianjacobCraig Bailey - XEN - @craigbailey

Thanks!

Contact us:

HubShotshttp://hubshots.com

@hubshots