Talent Management as the key instrument to adapt to changing demands

By Maik Beekmans

HRINZ Change Management9 March 2010

Programme

Introduce myself What is Talent Management? Where to start with Talent

Management? How to use Talent Management for

driving change

My name

MAIK Same pronunciation as

MIKE

My background Business Consultant – Beekmans Consultancy

(national and local government, banking, hospitality, healthcare, chemical logistics)

HR Project Manager – Hospital Group NL HR Manager – Bosch Automotive HR Director & Acting Site Director – Sitel

Netherlands

Currently: BD Director – Centranum Systems Ltd. Talent Management New Zealand on

LinkedIn.com

What is Talent Management?

Are we as HR professionals on the same page?

What is talent management?

Lots of confusion: different definitions and perceptions.

In NZ most commonly claimed by the recruitment industry.

Or a (set of) measure(s) to retain top performers/top talents.

Otherwise associated with Learning and development

What is TM according to…

HR Managers on LinkedIn Talent Management Groups:

“… development of potential by facilitating, directing and optimizing of the individual learning process”.

“… to recognise, acknowledge and utilise talents in the organisation”.

“… identifying and developing of top talent”.

US Society of Human Rescources: “… to align human capital and business

strategies to support organisational and financial goals, resulting in positive impact on shareholder value”.

Global Research

Dr. Nicky Dries, University of Brussels points outthat the limited academic literature on TalentManagement reveals three distinct theoreticalperspectives: talent management as a collection of HRM

practices; talent management as a pipeline process; talent management as a general focus on

talent in any organisation or function.

Peter Cappelli, Harvard Business 2008: Talent management is the process through

which employers anticipate and meet their needs for human capital. Getting the right people with the right skills into the right jobs”

Aberdeen Research Group, Dec-’09

“The key to organic organizational growth in 2010

will be the proper alignment of the workforce with a

company's near- and longer-term goals. As a result,

2010 will be a year in which nearly three-quarters of

organizations will increase emphasis on talent management. To achieve this desired alignment, organizations are integrating formerly disparate talent management processes, systems, and

data. While our research shows the vast majority of organizations have only achieved integration

across two elements of talent management, those that have are reporting superior performance

gains.”

So what is it? Commonalities!

Sourcing strategy is dominant: Make or buy

TM gets it direction from the business strategy. Be prepared for today And tomorrow!

TM is a process of HR activities, rather than a disparate singular activity, and it incorporates HR processes for sourcing, deployment, development and retention.

It has the feel of doing HRM in a smart way.

Working definition Talent Management

Strategically aligned and integrated people processes and activities targeted at attracting, recruiting, deploying, developing and retaining skills and talents for current and future business needs.

This is a very big challenge!!! What does this mean? Where do we start?

Start your Talent Management

journey

WHERE TO START?

Starting with Talent Management:

Make or buy strategy

Talent Management Process

Hey, wait a minute!!

Is that not just what you are doing right now????

Yes and no. Separate processes usually are in

place, however they are rarely linked. Mostly forms / paper based. Information is hard to ‘transport’ to a next stage.

Therefore qualitative management information needed to direct and adjust TM strategy is not being generated.

Where do we start?

A couple of simple principles have to be in place:

Invest in strong expectation management

Understanding of your outside and inside employment market.

Convert separate HR processes to one overall TM process

Collect performance and development data in a way that you can consolidate it later on.

Information is the key component for aligning your TM efforts

TM is not complicated!

Simple principles; but a lot of work. Overall goal is creating bench

strength Integrate the ingredients (HR tools

and processes) you already have!

Fast pay off (better 1st line management skills, more engaged staff, faster response times in changing environments, less attrition, less replacement costs)

1. Create a solid base for TM

Define expectations in detail: ♦ Job description ♦ Capability profile ♦ Values ♦ ♦ (Technical) competencies ♦ Objectives ♦

2. Map individual capabilities

Map actual capabilities in personal portfolios♦ Education ♦ Training ♦ Certification ♦♦ Experience ♦ Competency ♦ Knowledge ♦ ♦ Attributes ♦ Perceptual ♦ Physical ♦ Etc. ♦

3. Assessment of performance

Track performance throughout the year. It is an ongoing discussion. Have formal performance processes in place.

Performance management has three distinct purposes:♦ Performance ♦ Development ♦ Talent identification ♦

4. L&D Strategies

L&D has a strategic impact. It is directed from the need for bench strength for particular positions. ♦ Training needs analysis ♦ Learning Management ♦ ♦ Development Planning ♦ Training effectiveness Evaluation ♦

5. Develop towards succession

Starting from a make or buy strategy, you create bench strength: ♦ Talent pool management ♦ Career planning ♦ Succession planning ♦

6. Generate Talent Intelligence

♦ Integrate TM process through database ♦ ♦ No business improvement without information ♦ ♦ Regularly review in-, through- and output information to evaluate effectiveness of TM strategy and its individual tools ♦

How to use Talent Management to drive change?

Formal Change Management

How to integrate these 3 models?

Directed by: ♦ Business Needs♦ Employment Market♦ HR Expertise

Make or buy strategy

Integrated Talent Management

Integrated Talent Management

Integrated and aligned Talent Management

Integrated and aligned Talent Management

Integrated and aligned Talent Management

That’s all folks!!Want to continue the discussion? Interested

in hand-outs for this presentation?

maik.beekmans@centranum.com027 668 0012www.centranum.com