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PRESTIGE INSTITUTE OF MANAGEMENT
Presented By:-
Shikha Shrivastava
Aradhana Dubey
Mahima Soneja
Shikha Shrivastava
“PRAGATI PATH”
OVERVIEW
STRENGTH
MISSION AND VISION
STRATEGIES
MARKET SEGMENTATION
PRODUCTS AND SERVICES
TAGLINE
Industry Computer hardware
Computer softwareIT servicesIT consulting
Founded January 1, 1939; Pale Alto, California, U.S.
Founder
WILLIAM HEWLETT DAVID PACKARD
Vision –
“To view change in the market as an
opportunity to grow; to use our profits and
our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.”
Mission –
“To provide products, services and solutions
of the highest quality and deliver more value
to our customers that earns their respect and
loyalty”
Solid market position.
Listed in various 500 company.
Diversified product portfolio.
Strong brand equity.
Strong financial condition.
STRATEGIES
LEADER ATTRIBUTES AND
BEHAVIOUR
“Always accountable”
“Will to win”
“Highly capable and innovative”
CORE PRINCIPLES
“Achieve meaningful result”
“Believe in the power of people”
VALUES
“Trust and respect”
“Achievement and contribution”
“Results through teamwork”
“Meaningful innovation”
Major Product line of HP
HP produces lines of printers, scanners, digital cameras, calculators, PDAs servers, workstation computers, and computers for home and small-business use; many of the computers came from the 2002 merger with Compaq.
HP as of 2001 promotes itself as supplying not just hardware and software, but also a full range of services to design, implement HP Web Jetadmin printer management software.
HP Output Management suite of software
Light Scribe optical recording technology
HP Photo smart digital cameras and photo printers
HP SPAM.
Snap fish by HP, a photo sharing and photo products service and support IT infrastructure.
PRODUCTS AND SERVICES
Cross Channel Analysis: Analyze, interactions, transactions, personal interests, and behavior across all channels.
Automatic Profiling:Build and update implicit profiles based on the most recent interactions.
Out-of-the-Box Website Functionality:Leverage website best practices such as recommendations, directed navigation, promotional displays, and customizable polls.
Customizable Content Targeting:Personalize and test look and feel, content, and offers, or target entirely different sites to different customer segments or anonymous site visitors.
Third Party Data Source Integration:Make smart decisions based on a comprehensive view of information.
MARKET SEGMENTATION
REVENUE TO GENERATE HP
Imaging & PrintingGroup (25%)
HP Services (19% )
Enterprise Storage &Servers (16%)
Software( 3%)
HP Financial Services& Other (1% )