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– …to enable
communication
– ...to facilitate
collaboration
– …to create value for
the organisation and
the people in it
Internal, private social
network technologies within organisations
•Focus on utility and purpose
•Start with research
•Understand where there is
latent demand
•Understand your users
•No 1 driver of adoption is
utility
•Focus on utility: create
purposeful communities and
spaces
•Keep it simple
•Support users
•Give people freedom to
experiment and find their
own uses
•Find and nurture champions
Bottom-up
• Demonstrate the need
• Show value and impact
• Make it mobile
• Anticipate and manage risk
• Equip them to sell it to the
business
Top-down
• Engage risk and
compliance early
• Understand the regulatory
context
• Be pragmatic
• Use carrot as well as stick