Upload
linkedin-europe
View
1.496
Download
1
Tags:
Embed Size (px)
Citation preview
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Charlotte Johns Head of Recruitment Operations
Transport for London
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Transport for London
2
Day-to-day operation of the Capital’s public transport network
We also control 580km network of main roads and all of the city's 6,000 traffic lights
Every day around 24 million journeys are made across our network.
Buses London River Services
Tube network Victoria Coach Station
Docklands Light Railway Emirates Air Line
Overground London Transport Museum
Tramlink Congestion Charging Scheme
Barclays Cycle Hire Taxi and Private Hire regulation
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3
Team Hires 2014/15*
Operational** 1,200
Head Office 2,500
Temporary Labour 1,800
Graduates / Apprentices 250
Total 5,750
* Projected January 2015
** Operational recruitment services are provided by a 3rd party
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
Transport for London
Internal transformation initiatives were identified to derive both Financial
and non-Financial benefits
• Recruitment Processes and Systems
• Talent Acquisition
• Performance Management
• Stakeholder Engagement
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6
Recruitment Processes and Systems
REPORTING
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Strategic:
Low cost
Efficient
Quality of hire focus
Proactive pipeline-based process
Reactive:
High cost
Labour-intensive
Applicant quantity focus
Req to req process
Developing
Foundational
Strategic
Traditional
8
Talent Acquisition
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Developing
Foundational
Strategic
9
Talent Acquisition D
ata
Established metrics
and benchmarks Data driven decision
making
Jo
bs
Post-and-pray
Targeted engagement
to attract highly
qualified candidates
Talent segmentation
and prioritization
Jobs on niche boards
and social platforms
So
urc
ing
Reactive, over-reliant on
agencies
Engage with strong
pipeline of leads and
‘silver medalists’
Team-wide pipelining
with engaged talent
communities
Build internal capabilities
to focus on passive talent
Traditional
Defined employer
brand strategy
Understanding
of employee
value proposition
Bra
nd
Influential talent brand
engaging employees
and candidates
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 10
Direct Sourcing Solutions
• 25 Recruiter Licenses
• 120 Job slots (flexible)
• Job wrapping
Direct Sourcing
LinkedIn Solution
Employer Branding Solutions
• Dynamic Careers Page
• Employee Profile Ads
• 3 million Traffic Drivers
• 6 x Lead Generation InMail campaigns
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
13
Job Applications Data
2,251
Jobs
Job Applications
Average Monthly
Applications* Average Applications per
Job*
11
Data includes all job applications initiated on LinkedIn.com (includes applies and apply clicks)
*Average for time period shown in graph
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
InMail campaigns create 354 leads for TfL - £67.80 per lead
IM Talent Campaign • Deployed 2500 InMails
• Open rate above industry average (~30%)
• Response rate above industry average (5%)
• 224 leads in recruiter folder
PPD Talent Campaign • Deployed 2500 InMails
• Open rate meets industry average (~30%)
• Response rate above industry average (5%)
• 130 leads in recruiter folder
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
You are influencing hires through your investment
16
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Political / Cultural Barriers to LinkedIn
– Business case for Investment
– Resistance to use of Social Media
– ‘Old boys’ network
– Employee Relations
Team Barriers to LinkedIn
– Resistance to change
– Capability
18
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
2013/14 targeted financial savings and productivity improvements
2014/15 has been all about completing the triangle and we have
concentrated on the Quality of service provision.
3 Key improvement objectives
Candidate Experience
Hiring Manager Involvement & Satisfaction
Quality of Hire
19
Moving Forward
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20
SMART Recruitment Year 2 - SMART Recruiting
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 21
• Longer term investment in a ‘fit for purpose’ solution
• Improved Recruiter license usage
• Business ownership of Careers Pages and updates
• Demand planning for Lead Generation Campaigns
• Updates on the market and the business
How does LinkedIn support
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Don’t be afraid to start the journey -
there’s never a perfect time!
Use your data to define next steps and
support your business case
Work with your resources and ask
for help and input
22
3 Key Take Aways