How to set Up Simple Mobile Optimized Strategy for your Restaurant

http://www.mobilegeosocial.com

Do you know your

restaurant’s online marketing

strategy?


Introduction


Who are we?

• We are a company that offers internet marketing consulting services

• We help businesses create custom marketing strategies to maximize their income

• We offer:– Websites– Mobile Websites– Mobile Landing Pages– Social Media campaigns

• Facebook• YouTube


WordPress


WordPress

• Most website owners don’t have control over their website’s content and design

• Being an expert with HTML, CSS and PHP is not necessary anymore

• This means every time you want to change a menu, add a new offer or inform your clients, you don’t need to call your webmaster!


WordPress Is FREE!

• WordPress is a slick free tool that’s easy to use

• Only high quality themes cost money

• Expenses are minimal after you get your theme and your site set up!


Setup

• The problem is WordPress can be challenging to setup

• Installing your handpicked theme often requires an expert


After The Setup

• WordPress is very easy to use

• No technical background necessary

• Adding or editing content is easy as pie!


Boosts SEO

• Search Engine Optimization means ranking #1 in Google

• Ranking high is a must for restaurants

• Google’s preference of WordPress will get you that higher ranking much easier!

• You don’t want to loose to your competitor just because they have a WordPress site and you don’t!


Pick Your Theme

• There are countless hot WordPress themes

• Some can not only offer different designs but variety of special features as well– Such as…


Multimedia

• Nothing will get people more excited than a cool picture or an awesome video

• Excited people are the biggest spenders!


Mobile Sites


Mobile Sites

• Mobile is getting hotter by the day!

• When people get hungry they search for you with their smartphones

• Mobile websites convert potential customers into paying customers much more effectively

Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant

http://www.warriorplus.com/w/v/b68mpg/restaurant


Crank Up Your Revenues

• The mobile web is the fastest growing communication channel in history

• Soon it will be the Mobile Web that will be the #1 source of information in the world!

• You need to monetize this!




Crank Up Your Revenues

• People on the go and tourists frequently use their smartphones to find a place where they can eat

• Mobile will allow you to have all these hungry bellies marching to your restaurant!

• Having a mobile presence is not an option any more!




Customer Engagement

• Be connected to your customers anywhere and anytime!

• Customers can:– take advantage of your specials and

coupons– opt-in for coupons or event

information in your restaurant– make a reservation– and much much more!




Enhanced Experience

• Modern customers want an easy experience– In the restaurant– On the web– From their smartphone

• Forward-thinking restaurants are adding diet and calorie information to their online menus


Customers as brand advocates

• 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers

• Younger customers prefer the mobile version of your site


The Art Of Not Missing Out On Business

• Mobile marketing represents a great opportunity to all restaurants

• Your customers are on the move.– They might be just around the

corner but will they know about you?

• Get those last minute customers by going mobile!


The Art Of Not Missing Out On Business

• Remember customers want to interact with you just as much as you want to interact with them

• Not having a mobile optimized site will drive people on the go away from you

• Your competitors are going mobile• So stay competitive!


Mobile Landing Pages


Mobile Landing Pages

• Why use a mobile landing page when you can have a full-blown mobile version of your website?

• When customers are visiting your site they leave no trace – you can’t tell anyone was ever there

• You need to capture the contact information of these potential customers

• Here is why…


Contact Your Customers

• Contacting your customers and informing them about your special events and offers increases revenue

• They can’t come if they don’t know!

• So stay in touch!


Make A List Of Your Customers

• A landing page is an effective and simple way of gathering a potential customer’s contact information

• Create a landing page with a special offer in exchange for an email or a phone number

• Give away freebies & capture their info!

• It will pay back!


Spread The Word

• Now you have a list of your regular and potential customers!

• Don’t spam, offer value!• They will keep on coming

back!• Your revenues will go

through the roof!


Social Media


Social Media

• Social Media is here to stay

• It is a relatively inexpensive marketing tool

• Particularly useful for smaller businesses that cannot afford big marketing campaigns

• Social Media doesn’t cost money, only time

• Resistance to Social Media is futile!


Compete

• Your competitors are already making it big in the Social Media world

• If your business does not have a social media presence you will miss out on revenues

• Your competitors are engaging customers using Social Media. It’s time to compete!


Get Involved

• Social Media is not just about creating a Facebook Fan page

• Active management is essential• Listen to your customers’ feedback• Converse with your customers• Build rapport


Be User Friendly

• Link your Social Media pages with your site

• Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up!

• Place links front and center so no one will miss them!

• Make it easy for them to refer you

(or like you)


Rewards

• Reward all those that take time to write you positive referrals

• Rewards will incentivize others to join in!

• Create a snowball effect with positive referrals and dominate your competitors!

• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant


Improve

• Analyze both good and bad feedback gathered from Social Media

• Keep the good and fix the bad

• The customer’s point of view is important and their feedback may be invaluable!


Branding

• Social Media is great for creating your brand!• Make your brand known to the whole world!• Attract not only locals but also people from

other cities and countries!


Options

• There are many social media platforms…too many in fact…

• It might be overwhelming at first for restaurants that are just starting out with Social Media

• Here is what we recommend!


acebook


Facebook Fan Pages

• Facebook is the most popular social media platform

• Facebook Fan Pages are a great way to collect feedback from your customers


Facebook Is Big

• There are currently over 900 million users on Facebook

• Crowd builds even bigger crowd

• Start attracting people now!


Spread The Word

• Spread your brand!• Spread information

about your special events and offers!

• Facebook allows you to choose your target audience– Use that to effectively

drive customers to your business


Reputation

• Collect feedback from your customers and respond to their questions

• Raise your responsiveness –improve your reputation!

• Thousands of fans will provide you with the reputation and a promotional channel to boot!


Build Relationships

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers

• Make your fan page less about you and more about your customers

• Don’t spam – let your promotions be of value to others

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers


YouTube


YouTube

• YouTube is the second largest search engine in the world

• Having a YouTube Channel helps your SEO

• Combine Facebook with YouTube to drive even more traffic


Turn It Into A Video• Turn your events and advertisements into a

video!• Stream your cooks making food and show it to

customers• Everybody likes videos – get your customers

excited!


Google Owns YouTube

• You might not be aware but Google bought YouTube

• Creating a YouTube channel will instantaneously increase your SEO

• Use video to score higher in Google’s search results!


Promotion & Branding

• YouTube isn’t just for watching cute kittens• Every big company and most small businesses

have a YouTube channel• You need to compete!• Do you want to lose to that Chinese restaurant

across the street just because they have a YouTube channel and you don’t?


Your Own Broadcast

• A good video gives a better impression than any photo

• YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!


Our WordPress Offer

• We will install WordPress on your site!• We will install your handpicked theme!• We will insert your initial content!

$250


Our Mobile Offer

• We will make a full-blown mobile version of your website!

• We will custom design unique graphics to suit your restaurant’s needs!

$550


Our Landing Offer

• We will create your mobile landing page for you!

• Your mobile landing page will be designed to insure that it converts visitors to customers

$350


Our Facebook offer

• We will create your Facebook Fan Page for you!

• We will help you create your Facebook marketing strategy!

$150


Our YouTube Offer

• We will create your YouTube channel for you!• We will help you integrate YouTube with your

website!• We will work with you to create a custom clip

designed with a call to action

$450


• We will create your entire internet marketing strategy:– A WordPress site– A Mobile version of your site– A landing page to build a list of potential

customers– A Social Media strategy• Facebook Fan Page• YouTube Channel

Our Combined Offer

$1250


Get In Touch Today!

• Email address:– [email protected]

• Phone number:– (xxx) xxx-xxxx

• Website:– www.yoururl.com

http://www.yoururl.com/

Technology

How to set Up Simple Mobile Optimized Strategy for your Restaurant