How to leverage the Long Tail in Your Marketing?

Businesses depend on people finding their websites, usually through search engines like Google.

However, the competition for ranking can be fierce, especially for smaller businesses or startup

companies. You can turn this around using long-tail keywords.

DID YOU KNOW?

The phrase “long tail” was coined by Chris Anderson, an editor of Wired, who noticed that the bulk of

Amazon’s revenues came from a long tail of items, and not a few block-buster items.

The idea behind Long Tail is: rather than focus on optimizing your pages for one or two really popular

words, try optimizing for phrases. For example:

Short tail- inbound marketing and Long Tail - internet marketing for lead generation

What are the benefits?

Better search ranking – the long tail keywords are much easier to rank for because there is a lot less

competition.

More potential sales – People who search by using long tail keywords are far more likely to become

buyers because they are searching for something very specific.

Less Competition = Lower Costs – That’s because when you bid on long-tailed keywords, the cost per

click is inevitably lower, since there’s less competition.

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